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Email Marketing Specialist

Job Summary

Responsible for executing a variety of sales support initiatives from content development through production on behalf of the enterprise and business units.

Major Tasks, Responsibilities, and Key Accountabilities

  • Works with Marketing CRM to understand needs of business units and determine most effective tactical execution.
  • Manages internal and external resources for development of marketing materials.
  • Develops content and proofreads printed materials.
  • Manages a wide range of marketing projects through completion within established deadlines.
  • Reviews brand usage in diverse applications to ensure consistency and adherence to defined standards.
  • Manages corporate sponsorships and customer appreciation opportunities.


  •  

Nature and Scope

  • Demonstrates skill in data analysis techniques by resolving missing/incomplete information and inconsistencies/anomalies in more complex research/data.
  • Nature of work requires increasing independence; receives guidance only on unusual, complex problems or issues. Work review typically involves periodic review of output by a supervisor and/or direct customers of the process.
  • May provide general guidance/direction to or train junior level support or professional personnel.


  •  

Work Environment

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
  • Typically requires overnight travel less than 10% of the time.


  •  

Education and Experience

  • Typically requires BS/BA in a related discipline. Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field. Certification is required in some areas.

Our Goals for Diversity, Equity, and Inclusion

We are committed to creating a culture that promotes equity, respect, and advocacy for every HD Supply associate. We value the diversity of our people.

Equal Employment Opportunity

HD Supply is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Email Marketing Specialist, HD Supply

Are you an Email Marketing Specialist looking for your next adventure? Join the team at HD Supply, where your creativity can shine! As an Email Marketing Specialist, you'll be an integral part of our marketing crew, executing a variety of sales support initiatives from content development through production. Picture yourself collaborating with our Marketing CRM to analyze the needs of various business units and tailoring campaigns to hit the mark. You'll take charge of managing both internal and external resources to create and perfect marketing materials that resonate with our audiences. Your keen eye for detail will be crucial as you proofread printed materials and oversee a range of marketing projects to ensure timely delivery. Brand consistency is key, and you’ll play a pivotal role in reviewing usage across diverse applications to maintain adherence to our defined standards. We believe in growth, so your ability to showcase your analytical skills and mentor junior team members could open new doors. Plus, you won't be bogged down by unpleasant conditions here; our work environment is cozy and inviting! With a Bachelor’s degree in a related discipline and a few years of experience under your belt, you'll feel right at home. At HD Supply, we embrace diversity, equity, and inclusion, ensuring everyone finds their place to thrive. If you are up for the challenge and have a passion for marketing, we want to hear from you!

Frequently Asked Questions (FAQs) for Email Marketing Specialist Role at HD Supply
What are the main responsibilities of an Email Marketing Specialist at HD Supply?

As an Email Marketing Specialist at HD Supply, your main responsibilities include executing sales support initiatives, managing marketing materials, developing content, and overseeing various marketing projects from start to finish. You will need to analyze data, ensure brand consistency, and may even train junior team members. Your ability to collaborate with different business units and internal resources to meet marketing needs is essential.

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What qualifications do I need to apply for the Email Marketing Specialist position at HD Supply?

To apply for the Email Marketing Specialist position at HD Supply, you typically need a Bachelor's degree in a related field, coupled with 2-5 years of relevant experience. Advanced degrees and certifications in marketing can also enhance your application, showcasing your expertise and commitment to this dynamic role.

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How does the work environment look like for an Email Marketing Specialist at HD Supply?

The work environment for an Email Marketing Specialist at HD Supply is comfortable and predominantly indoor, allowing you to focus on your projects without distractions. You'll have the flexibility to manage your tasks from a cozy workspace, and there are low chances of encountering unpleasant conditions. Furthermore, less than 10% of your time is spent on overnight travel, allowing for a stable work-life balance.

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What skills are essential for succeeding as an Email Marketing Specialist at HD Supply?

To thrive as an Email Marketing Specialist at HD Supply, strong communication skills, data analysis expertise, and creativity are critical. You'll also need good project management abilities to oversee diverse marketing initiatives and ensure deadlines are met. Familiarity with brand management and the ability to mentor junior staff can also make you a valuable asset to the team.

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Is HD Supply committed to diversity, equity, and inclusion in the workplace?

Absolutely! HD Supply is dedicated to fostering a culture where diversity, equity, and inclusion are prioritized. We strive to create a workplace that respects and advocates for every associate, making it an ideal environment for everyone, regardless of background. This commitment enhances creativity and collaboration within our teams.

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Common Interview Questions for Email Marketing Specialist
Can you describe your experience with email marketing tools and platforms?

When answering this question, highlight your familiarity with various email marketing tools such as Mailchimp, HubSpot, or Marketo. Discuss how you've used these tools to segment audiences or analyze campaign performance, providing concrete examples to showcase your hands-on experience.

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How do you approach developing content for different target audiences?

To effectively answer this question, outline your process for audience analysis, such as creating buyer personas. Explain how you tailor your content strategy to resonate with each segment's interests and needs, perhaps by referring to A/B testing or feedback incorporation.

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How do you ensure brand consistency in your email marketing campaigns?

To answer this effectively, talk about the importance of brand guidelines. Describe how you would review all materials against established brand standards, ensuring voice, tone, and visual elements remain consistent across all campaigns.

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What metrics do you consider most important when analyzing an email marketing campaign?

A great response should include metrics like open rates, click-through rates, conversion rates, and unsubscribe rates. Discussing how you utilize these metrics to optimize future campaigns demonstrates your analytical mindset.

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Describe a challenging project you managed and how you overcame obstacles.

Share a specific project example and the obstacles you faced. Discuss how you identified solutions, managed resources, and ultimately achieved project goals, emphasizing your problem-solving and leadership skills.

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How do you manage competing deadlines and prioritize your workload?

Good candidates show their organizational skills. Describe your use of tools like project management software, prioritization techniques, or time blocking methods that help you handle multiple deadlines effectively.

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What strategies do you use to grow an email subscriber list?

In your answer, mention approaches like offering incentives, creating valuable content, or optimizing sign-up forms. Illustrating how your strategies have been successful in the past will strengthen your response.

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How would you handle negative feedback or criticism on your campaigns?

When addressing this question, emphasize your ability to view feedback constructively and how you've applied it to improve future campaigns. Discuss maintaining open lines of communication with stakeholders to address concerns promptly.

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What role does A/B testing play in your email marketing strategies?

Discuss the significance of A/B testing in optimizing campaigns. Share an example of a time you conducted A/B tests, detailing what you learned and how it influenced your marketing decisions.

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How do you keep up with the latest trends in email marketing?

Answering this question should involve discussing how you subscribe to industry newsletters, follow relevant blogs, or participate in webinars/conferences. Show your commitment to continuous learning and adapting to evolving marketing landscapes.

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HD Supply, a wholly owned subsidiary of The Home Depot, is a leading wholesale distribution company serving customers and their communities across the Multifamily, Institutional, Hospitality, Trades, Government Housing, Healthcare, Building Servic...

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Full-time, on-site
DATE POSTED
April 2, 2025

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