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Senior Email Marketing Specialist

Job Summary

Responsible for executing a variety of sales support initiatives from content development through production on behalf of the enterprise and business units.

 

Major Tasks, Responsibilities, and Key Accountabilities

  • Works with business units and functional areas to understand needs and determine most effective tactical execution.
  • Coordinates internal and external resources for development of marketing materials.
  • Develops content and proofreads printed materials.
  • Project manage a wide range of marketing initiatives through completion within established deadlines.
  • Reviews brand usage in diverse applications to ensure consistency and adherence to defined standards.
  • Coordinates corporate sponsorships and customer appreciation opportunities.
  • Provides input and recommendations based on business/functional needs.

Nature and Scope

  • Identifies key barriers/core problems and applies problem solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems. Makes decisions under conditions of uncertainty, sometimes with incomplete information, that produce effective end results.
  • Independently performs assignments with instruction limited to the expected results. Determines and develops an approach to solutions. Receives technical guidance only on unusual or complex problems or issues.
  • May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc. Contributes to employees' professional development but does not have hiring or firing authority.

Work Environment

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
  • Typically requires overnight travel less than 10% of the time.

Education and Experience

  • Typically requires BS/BA in a related discipline. Generally 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field. Certification is required in some areas.

Our Goals for Diversity, Equity, and Inclusion

We are committed to creating a culture that promotes equity, respect, and advocacy for every HD Supply associate. We value the diversity of our people.

Equal Employment Opportunity

HD Supply is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Average salary estimate

$90000 / YEARLY (est.)
min
max
$80000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Email Marketing Specialist, HD Supply

Are you a creative thinker with a passion for email marketing? HD Supply is looking for a Senior Email Marketing Specialist to join our dynamic team in the United States. In this role, you will play a crucial part in executing a variety of sales support initiatives that span from content development to production, ensuring our marketing efforts resonate with our audience. You'll collaborate closely with different business units to grasp their needs and devise the most effective tactical executions. Your knack for developing content, proofreading materials, and managing projects will shine here as you oversee a plethora of marketing initiatives through to completion while adhering to deadlines. Not only will you ensure brand consistency in diverse applications, but you'll also coordinate corporate sponsorships and customer appreciation opportunities to enhance our brand image. With an emphasis on problem-solving, you'll creatively tackle complex issues and make informed decisions even amid uncertainties. Join us, where you can contribute to employee development and thrive in a supportive work environment that champions diversity, equity, and inclusion!

Frequently Asked Questions (FAQs) for Senior Email Marketing Specialist Role at HD Supply
What are the key responsibilities of a Senior Email Marketing Specialist at HD Supply?

As a Senior Email Marketing Specialist at HD Supply, your key responsibilities include executing sales support initiatives, developing and proofreading marketing materials, and managing various marketing projects to completion. You'll work directly with business units to align strategic needs and ensure brand consistency across campaigns. Additionally, you will coordinate corporate sponsorships and customer appreciation opportunities while providing valuable insights based on business needs.

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What qualifications do I need to apply for the Senior Email Marketing Specialist position at HD Supply?

To apply for the Senior Email Marketing Specialist position at HD Supply, you typically need a BS or BA in a related field, coupled with 5-8 years of experience in email marketing or a related field. An MS or MA can substitute for some experience. Additionally, relevant certifications may be required in certain areas to ensure you are equipped with the necessary tools for success.

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What qualities make an effective Senior Email Marketing Specialist at HD Supply?

An effective Senior Email Marketing Specialist at HD Supply possesses strong communication skills, creativity, and the ability to work collaboratively across teams. Good problem-solving skills, a detail-oriented approach, and project management capabilities are also essential. The role requires an individual who can make decisions under uncertainty and handle complex problems efficiently, ensuring marketing initiatives are completed successfully.

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How important is brand consistency for the Senior Email Marketing Specialist role at HD Supply?

Brand consistency is paramount for the Senior Email Marketing Specialist role at HD Supply. You will be responsible for reviewing brand usage across various applications to ensure adherence to defined standards. A consistent brand image helps build trust and recognition among customers, making your role crucial in maintaining and enhancing HD Supply's reputation in the marketplace.

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Does the Senior Email Marketing Specialist position at HD Supply require travel?

Yes, the Senior Email Marketing Specialist position at HD Supply may involve some travel, but it's typically less than 10% of the time. Most of your work will be performed in a comfortable indoor environment, allowing you to focus on your projects without frequent disruptions.

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Common Interview Questions for Senior Email Marketing Specialist
Can you describe your experience with email marketing campaigns as a Senior Email Marketing Specialist?

When answering this question, focus on specific campaigns you've managed, highlighting your strategy, execution, and the results achieved. Discuss tools you used, what reached your target audience, and how you measured success to demonstrate your expertise in email marketing.

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How do you ensure brand consistency in your marketing materials?

Explain your process for reviewing marketing materials against brand guidelines. Discuss any systems you have in place for tracking brand usage and how you collaborate with different teams to maintain a consistent message across all platforms.

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What strategies do you use for segmenting email lists?

Outline your approach to analyzing customer data and how you categorize your email lists based on behavior, demographics, or engagement levels. Highlight how segmentation impacts campaign performance and provides a personalized user experience.

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How do you handle tight deadlines while managing multiple projects?

Discuss your project management techniques, like prioritization and the use of tools to track progress. Share an example of a time when you successfully completed projects under pressure, emphasizing your ability to stay organized and focused.

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What metrics do you track to measure the success of your email campaigns?

Identify key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and unsubscribe rates. Explain how you analyze this data to inform future campaigns, and give examples of adjustments you've made based on metrics.

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How do you stay updated with the latest trends in email marketing?

Demonstrate your commitment to professional development by mentioning relevant blogs, webinars, and industry publications you follow. You can also discuss any courses or certifications you've completed to enhance your email marketing skills.

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Can you walk us through your content development process for email campaigns?

Provide a step-by-step explanation of your content development process, from ideation to implementation. Discuss how you incorporate feedback from stakeholders and how you ensure the content aligns with overall marketing goals.

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How would you approach troubleshooting an underperforming email campaign?

Discuss your analytical approach to identifying potential issues, such as lack of engagement or low open rates. Talk about tools you might use to gather insights and mention adjustment strategies like A/B testing or refining targeting.

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What role does collaboration play in your work as a Senior Email Marketing Specialist?

Emphasize your experience working with cross-functional teams, such as design and sales. Discuss how collaboration enriches your campaigns and ensures that all marketing efforts are aligned with the company’s goals.

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What challenges do you anticipate in the role of Senior Email Marketing Specialist at HD Supply?

Highlight your awareness of the current challenges in email marketing, such as adapting to changing regulations or customer expectations. Discuss how you plan to tackle these challenges through innovative strategies and continuous learning.

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HD Supply, a wholly owned subsidiary of The Home Depot, is a leading wholesale distribution company serving customers and their communities across the Multifamily, Institutional, Hospitality, Trades, Government Housing, Healthcare, Building Servic...

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Full-time, on-site
DATE POSTED
April 2, 2025

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