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Sr. Technical Program Manager, Data Platform (MarTech)

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

​​About the Role:


We're looking for an innovative and experienced Senior Technical Program Manager to join our Data Platform Engineering team with specific focus on our Marketing/MarTech and AI/ML initiatives. You will play a pivotal role in enabling H&H's marketing capabilities and AI-driven solutions by providing robust data infrastructure and advanced tools. In this role, you'll collaborate closely with Marketing, MarTech, Data Science, ML Engineering, and Product teams to understand their roadmaps, architecture, and data requirements, while ensuring our marketing technology stack and AI/ML systems are effectively integrated with our data platform. Your passion for working at the intersection of data, marketing technology, and artificial intelligence, combined with your technical program management expertise, will help drive intelligent, data-driven marketing solutions that enhance customer experiences and business outcomes.


You Will:

  • Build strong relationships with Marketing and ML/AI teams to understand their data needs and technical requirements

  • Define and document technical specifications for marketing data integrations, ML pipelines, and AI-powered solutions

  • Track project risks, dependencies, and deliverable timelines across Marketing/MarTech and AI/ML initiatives

  • Drive data platform strategies that enable advanced marketing analytics, personalization, and AI-powered decision making

  • Communicate effectively between technical and marketing stakeholders, ensuring alignment of business goals and technical solutions

  • Work closely with the Data Platform Engineering team to translate complex marketing and ML requirements into actionable work

  • Lead prioritization and status meetings with marketing, MarTech, analytics and ML stakeholders on a regular cadence

  • Collaborate with other technical program managers to manage cross-functional dependencies

  • Ensure compliance with data privacy regulations (GDPR, CCPA) for marketing data usage in partnership with legal

  • Facilitate agile ceremonies focused on MarTech and ML/AI workflows


You Have:

  • 8+ years experience as a Technical Program Manager with specific focus on marketing technology and/or AI/ML systems

  • Bachelor's or Master's degree in Computer Science, Marketing Technology, Data Science, or a related field

  • Experience driving technical initiatives that connect marketing platforms with data engineering systems

  • Strong understanding of MarTech stacks (e.g., CRM, CDP, attribution platforms, campaign tools) and their data requirements

  • Expertise in AI/ML data pipelines, model training workflows, and production deployment cycles

  • Familiarity with cloud data platforms such as Databricks, Google BigQuery or Snowflake, particularly for marketing analytics and ML use cases

  • Basic proficiency in SQL, including writing simple queries for data extraction and validation

  • Strong knowledge of modern data stacks supporting marketing operations (Airflow, dbt, Fivetran, Tableau/Looker)

  • Experience with A/B testing frameworks and experimentation platforms

  • Excellent project management, leadership, communication, and stakeholder management skills

  • Ability to translate between marketing objectives and technical requirements in a fast-paced environment

  • Proficiency with project management tools like Jira and technical documentation platforms

  • Strong knowledge of data pipelines for customer journey tracking, attribution modeling, and personalization engines

  • Solid understanding of data security and privacy considerations specific to customer and marketing data

  • Foundational knowledge of AWS or GCP services related to marketing analytics and AI/ML implementations

 

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles

  • Unlimited PTO, company holidays, and quarterly mental health days

  • Comprehensive health benefits including medical, dental & vision, and parental leave

  • Employee Stock Purchase Program (ESPP)

  • Employee discounts on hims & hers online products

  • 401k benefits with employer matching contribution

  • Offsite team retreats

 

#LI-Remote

 

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.

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What You Should Know About Sr. Technical Program Manager, Data Platform (MarTech), hims & hers

At Hims & Hers, we're on a mission to revolutionize health and wellness, and we’re looking for a Sr. Technical Program Manager for our Data Platform team to help propel our Marketing and AI/ML initiatives to the next level! In this exciting role, you will be at the heart of our data-driven approach, working collaboratively with diverse teams like Marketing, Data Science, and ML Engineering to understand their unique technical needs. Your days will be filled with defining and documenting the technical specifications for marketing data integrations and AI solutions. You’ll have the opportunity to track project risks and deliverables while ensuring our marketing technology stack aligns seamlessly with our data platform. Your expertise will guide our strategies for advanced marketing analytics and personalization, making customer experiences better than ever. Communication is key; you’ll facilitate agile ceremonies and hold prioritization meetings across teams to align on goals and progress. If you love working where data meets marketing technology, and you have a knack for driving innovative solutions, this is the role for you. Hims & Hers offers a flexible and supportive work environment, plus incredible benefits to ensure our employees feel valued and fulfilled.

Frequently Asked Questions (FAQs) for Sr. Technical Program Manager, Data Platform (MarTech) Role at hims & hers
What are the primary responsibilities of the Sr. Technical Program Manager at Hims & Hers?

As a Sr. Technical Program Manager at Hims & Hers, you'll focus on enabling the marketing capabilities and AI-driven solutions for our Data Platform. Your responsibilities will include collaborating with marketing and ML teams, defining technical specifications for data integrations, and ensuring our marketing technology works effectively with our data infrastructure.

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What qualifications do I need to apply for the Sr. Technical Program Manager position at Hims & Hers?

To qualify for the Sr. Technical Program Manager role at Hims & Hers, you should have at least 8 years of experience in technical program management with a focus on marketing technology or AI/ML systems. A Bachelor's or Master's degree in Computer Science, Marketing Technology, or Data Science is also required, along with a strong understanding of MarTech stacks and AI/ML data pipelines.

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How does the Sr. Technical Program Manager at Hims & Hers contribute to AI/ML initiatives?

The Sr. Technical Program Manager at Hims & Hers plays a crucial role in driving AI/ML initiatives by facilitating the integration of data-driven marketing solutions. You'll define ML pipelines, track project risks, and ensure compliant usage of data, enabling teams to utilize AI effectively in reaching marketing goals.

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What skills are essential for the Sr. Technical Program Manager role at Hims & Hers?

Essential skills for the Sr. Technical Program Manager at Hims & Hers include strong project management capabilities, excellent communication, and leadership skills. Proficiency with SQL, project management tools like Jira, and familiarity with cloud data platforms such as Databricks or Google BigQuery are also critical to achieving success in this role.

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What benefits does Hims & Hers offer to employees in the Sr. Technical Program Manager position?

Hims & Hers offers a competitive salary, unlimited PTO, comprehensive health benefits, and an Employee Stock Purchase Program. In addition, employees enjoy quarterly mental health days, 401k matching contributions, and discounts on Hims & Hers products, fostering a culture that values well-being and work-life balance.

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Common Interview Questions for Sr. Technical Program Manager, Data Platform (MarTech)
Can you describe your experience with marketing technology and data platforms?

When answering this question, detail specific projects where you’ve integrated marketing technologies with data platforms. Emphasize your understanding of various MarTech tools and how you’ve contributed to driving data-driven decisions within marketing initiatives.

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How do you prioritize projects when working with cross-functional teams?

Discuss your approach to prioritization, highlighting methods like stakeholder meetings, project timelines, and risk assessments. Provide examples of how these strategies have led to successful outcomes and maintained alignment with business goals.

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What strategies do you use to manage project risks effectively?

Explain how you identify risks early in projects, create mitigation plans, and communicate them to stakeholders. Personal anecdotes about past challenges and how you navigated through them will strengthen your response.

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How do you ensure compliance with data privacy regulations in your projects?

Share your experience collaborating with legal teams and understanding regulations like GDPR and CCPA. Illustrate how you’ve implemented practices to protect customer data and ensure compliance during project planning and execution.

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Describe a time you had to facilitate an agile ceremony. What was the outcome?

Provide a specific scenario where you led a sprint planning or review meeting. Describe your preparation process, engagement techniques, and how the outcomes contributed to project success or improved team dynamics.

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How do you handle conflicting technical requirements between marketing and data teams?

Discuss your negotiation and communication strategies. Highlight a situation where you successfully mediated between teams to reach a consensus, focusing on how collaboration and understanding the underlying goals played key roles.

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What tools do you prefer for project management and documentation?

Be honest about your experience with tools like Jira, Confluence, or Trello. Share how these tools have facilitated better tracking, documentation, and overall project management in your previous roles.

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Can you explain a complex technical concept to a non-technical audience?

Use this question to demonstrate your communication skills. Choose a relevant technical concept, simplify it, and explain it in layman's terms, showcasing your ability to bridge the gap between technical and non-technical stakeholders.

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What is your approach to building relationships across different teams?

Share specific strategies for relationship-building, such as regular check-ins, collaborative brainstorming sessions, and open communication. Provide examples that demonstrate how relationships positively impacted project outcomes.

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How do you stay updated with trends in marketing technology and AI/ML?

Discuss the resources you leverage to keep informed—such as industry blogs, webinars, or networking events. Highlight how this knowledge has influenced your work or the initiatives you’ve led.

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Hims & Hers Health, Inc. is a multi-specialty telehealth platform building a virtual front door to the healthcare system.

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BENEFITS & PERKS
Dental Insurance
Disability Insurance
Vision Insurance
Equity
Paid Time-Off
Medical Insurance
Mental Health Resources
Paid Holidays
Company Retreats
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 30, 2025

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