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Strategic Account Executive

Strategic Account Executive

At the Hearst StoryStudio we deliver impactful custom content programs for our clients, leveraging Hearst’s rich history, extensive audience reach and best-in-class content marketing solutions. With over 15,000 custom stories told across 20 different verticals the opportunities are endless for our new Strategic Account Executive. 

Hearst StoryStudio is searching for a dynamic Strategic, National Account Executive with national agency contacts to sell strategic custom content solutions leveraging Hearst, the StoryStudio product suite, audience, traffic, and digital data to reach their target audience. 

Why Hearst StoryStudio? Our diverse team is filled with passionate individuals who want to win. We offer an upbeat and collaborative working environment where challenging the norm is encouraged. With ample opportunities to learn new skills and advance within the organization, our team members are given the tools to learn and grow their careers.

What will you do?

  • Sales Goals: Exceed sales activity, pipeline, and revenue goals on a monthly basis.
  • Lead Generation: Call on medium to large businesses to show the value of our suite of advertising products. Generate new leads through cold calling, email marketing, networking, and staying aware of new business openings.
  • Pipeline Management: Continually build a pipeline of new business and upsell opportunities.
  • Product Expertise: Become an expert on our digital and print products/services.
  • Client Interaction: Conduct discovery calls and presentations with prospects and customers.
  • Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently.
  • Forecasting: Manage client pipeline and monthly revenue forecast. 
  • Advertising Solutions: Create engaging advertising solutions to solve clients’ business needs.

What will it take to be successful?

  • Purposeful: You are direct and get things done quickly, with confidence, integrity, and determination.
  • Adaptable: You react and adjust to changing conditions and come up with practical ideas to deal with them.
  • Driven: You have self-assurance and competitive drive, delivering high-quality, organized, and repeatable results.
  • Communicator: You are a lively and intelligent person with a stimulating influence on others.
  • Trend-savvy: You will keep informed of industry developments to ensure our digital advertising strategies remain cutting-edge and effective.

What we’re looking for:

  • Education: BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.
  • Experience: 5+ years of business-to-business outside sales in advertising or media, with a proven success in new business acquisition and exceeding revenue goals.
  • Skills: Superior presentation, interpersonal, and communication skills. Technically savvy with experience in Salesforce, Excel, and PowerPoint.
  • Mindset: Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.

What we offer:

  • Dynamic Environment: A great work environment where it's never boring.
  • Competitive Compensation: Competitive base salary with uncapped commissions for unlimited earning potential.
  • Collaborative Culture: Ideas and input are always welcome.
  • Benefits Package: Health, dental, vision coverage, flex spending accounts, short & long-term disability insurance, 401k with company match, and paid time off, and additional perks.
  • Learn more about Hearst StoryStudio at hearststorystudio.com
  • Remote work - Hearst can offer remote work in many states, with the option to also work in one of our local market offices, like San Francisco, Houston, or New York City. 

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in California. The reasonable estimate is between $85,000 and $95,000. Please note this information is specific to those hired in San Francisco. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

The Hearst StoryStudio is a full-service brand studio and content marketing agency providing digital-first solutions for brands big and small. Our industry-leading sponsored content and native advertising programs include scalable, guaranteed readership for our client partners

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What You Should Know About Strategic Account Executive, HNP Careers

Join the Hearst StoryStudio team as a Strategic Account Executive in the vibrant city of San Francisco! We specialize in crafting impactful custom content programs that leverage Hearst’s rich history and extensive audience reach. In this exciting role, you'll be selling innovative custom content solutions to national agencies by utilizing our impressive suite of products and data-driven insights. We're looking for someone who thrives in a collaborative and upbeat environment, where challenging the norm is not just encouraged but celebrated! You will play a critical role in driving sales, meeting targets, and generating new business through dynamic outreach strategies. You will excel in pipeline management and become a key product expert, all while engaging with clients to create tailored advertising solutions that precisely meet their needs. To succeed as our Strategic Account Executive, a proactive mindset and the ability to adapt to changing conditions are key. You will need a BA/BS degree or comparable experience, along with 5+ years in business-to-business sales, ideally in advertising or media. At Hearst StoryStudio, we empower our team members with the necessary tools to grow and advance in their careers. If you are goal-oriented, communicative, and tech-savvy, you will fit right in with our passionate team. You'll enjoy competitive compensation and a diverse benefits package while making meaningful contributions to your clients and our business. Ready to embark on this exciting opportunity? Let's talk about how you can be part of the Hearst StoryStudio journey!

Frequently Asked Questions (FAQs) for Strategic Account Executive Role at HNP Careers
What responsibilities does the Strategic Account Executive at Hearst StoryStudio have?

As a Strategic Account Executive at Hearst StoryStudio, your primary responsibilities will include exceeding sales activity and revenue goals, generating new leads through various outreach methods, and managing a robust pipeline of opportunities. You will also conduct discovery calls, recommend solutions, and forecast monthly revenue.

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What qualifications are needed for the Strategic Account Executive role at Hearst StoryStudio?

To qualify for the Strategic Account Executive position at Hearst StoryStudio, candidates should possess a BA/BS degree in Advertising, Marketing, or Communications, or equivalent experience. Moreover, having over 5 years of business-to-business outside sales experience, particularly in advertising or media, is essential.

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What skills are important for a Strategic Account Executive at Hearst StoryStudio?

Important skills for the Strategic Account Executive role at Hearst StoryStudio include exceptional presentation and communication abilities, strong business and financial acumen, adaptability, and technical proficiency in tools like Salesforce, Excel, and PowerPoint. Being goal-oriented and competitive is also vital for success.

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How does Hearst StoryStudio support its Strategic Account Executives?

At Hearst StoryStudio, support for Strategic Account Executives includes a dynamic work environment, competitive compensation packages with uncapped commissions, a collaborative culture, and opportunities for personal and professional development while working on creative advertising solutions.

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What is the salary range for a Strategic Account Executive at Hearst StoryStudio in San Francisco?

The salary range for a Strategic Account Executive at Hearst StoryStudio in San Francisco is between $85,000 and $95,000. However, final compensation decisions will be informed by various factors, including skills and experience.

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Common Interview Questions for Strategic Account Executive
Can you describe your experience with generating leads in sales as a Strategic Account Executive?

When answering this question, provide specific examples of lead generation techniques you have successfully deployed, such as cold calling, networking, or digital campaigns. Highlight your ability to adapt methods to target various markets effectively.

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How do you handle objections from potential clients?

It's crucial to demonstrate that you approach objections with understanding and solutions. Share examples where you've listened to client concerns and modified your pitch or offered alternatives that aligned with their needs, showcasing your problem-solving skills.

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What strategies do you use to exceed sales goals?

Indicate the importance of setting measurable objectives and tracking progress regularly. Discuss how you leverage data to inform your strategies, adapt to challenges, and remain focused and determined in achieving high revenue targets.

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Describe how you would present a new marketing solution to a client.

To address this, outline a structured approach: start by understanding the client's needs, present tailored solutions with data backing your recommendations, and create an engaging narrative that resonates with their business goals. Highlight the value of collaboration and feedback.

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What do you consider to be the most important factors when managing a client pipeline?

Discuss prioritizing opportunities based on potential ROI and reinforcing relationships through regular check-ins. Highlight the use of CRM tools for organization and tracking client interactions, emphasizing the importance of transparency and communication.

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How do you stay informed about industry trends relevant to your role as a Strategic Account Executive?

Share the resources you utilize, such as trade publications, webinars, and industry conferences. Talk about networking with peers and participating in professional groups to gain insights into new methodologies and market developments.

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Can you provide an example of a successful sales campaign you led?

In response, describe the goals of the campaign, the strategies implemented, the results achieved, and what you learned from the experience. Highlight your role in leading the campaign and the collaboration involved.

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What metrics do you use to measure your sales performance?

Explain specific metrics you track, such as conversion rates, sales cycle length, and customer retention rates. Emphasize the importance of analyzing this data to make informed decisions and strategies for continuous improvement.

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How do you build and maintain client relationships?

Discuss the importance of regular communication, active listening, and providing personalized solutions. Mention following up after meetings and being responsive to client needs as critical components of maintaining strong relationships.

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What motivates you in a sales role?

Articulate your intrinsic motivations, such as achieving targets, building lasting client relationships, or developing creative solutions. Additionally, express how the dynamic environment at Hearst StoryStudio aligns with your ambition and work style.

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DATE POSTED
April 2, 2025

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