Job details

Marketing Analyst - Hybrid

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Company Description

As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.

Job Description

The marketing analyst will play an integral role in providing insights that drive business outcomes. This role will also assist in managing the CRM platform, using data analysis and data visualization to communicate marketing performance to stakeholders. Additionally, the analyst will analyze and optimize CRM operations to improve sales efficiency, data quality, and analytics capabilities.

Develop and refine processes for lead management within the CRM system (LeadSquared).
Continuously optimize and test new initiatives to improve engagement, lead quality, and overall CRM performance.
Conduct detailed marketing performance analysis, leveraging full-funnel data to understand trends and measure outcomes across the marketing lifecycle.
Segment customer data and analyze key metrics to optimize marketing efforts and ensure business objectives are met.
Clearly present marketing performance results to internal teams and external stakeholders.
Ensure alignment on key insights and actionable recommendations.
Provide regular, concise reports to foster collaboration and support data-driven decision-making across departments and with external partners.
Other duties as assigned

Pay Range

The annual pay range for this position is $67k (minimum), $88k (midpoint), and $108k (maximum).*

*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.

Qualifications

Bachelor’s degree in marketing, IT, business, or related field, or equivalent experience/portfolio demonstrating relevant skills in data analysis, marketing, or CRM optimization
2+ years of experience working with marketing data in a marketing, data analysis, or CRM-related role, with hands-on experience in performance analysis and reporting
Understanding of business statistics and the ability to use statistical analysis techniques
Proficiency in Microsoft Excel, including advanced functions such as pivot tables, data analysis, and data visualization
Familiarity with Microsoft Power BI and SQL, with experience using Power BI for data visualization and SQL for querying data
Strong familiarity with CRM systems, including experience with CRM optimization, data management, and lead nurturing processes
The ability to present complex data insights in a clear, concise, and actionable manner to both technical and non-technical stakeholders
Proven track record of working towards clear goals and objectives with a strong understanding of how to measure success and improve results

Additional Information

We Offer:

Medical, Dental and Vision starting the 1st of the month following 30 days of employment
2 Weeks’ starting Vacation per year. Increasing based on years of service with the company
12 paid Holidays and 2 Floating Holiday
401K with a Company Match
Company Paid Life Insurance at 1x’s your annual salary
Leadership development and training for career advancement
Tuition assistance and Forgiveness for you and your family up to 100%, depending on the program

Unitek Learning Glassdoor Company Review

3.2

Unitek Learning DE&I Review

3.2

CEO of Unitek Learning

Janis Paulson

Approve of CEO

Average salary estimate

$87500 / YEARLY (est.)

min

max

$67000K

$108000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Analyst - Hybrid, Unitek Learning

Join Unitek Learning as a Marketing Analyst in Tempe, AZ, where you'll be at the forefront of transforming data into actionable insights! As a key player in our healthcare education organization, your role will involve delving into marketing performance metrics, optimizing our CRM systems, and ensuring that our business decisions are grounded in data. Imagine utilizing tools like LeadSquared to enhance lead management and continuously improve both engagement and lead quality. You will conduct detailed analyses of our marketing efforts, providing invaluable insights that help gauge trends across the marketing lifecycle. Presenting these findings to internal teams and external partners in a concise manner will not only cultivate collaboration but also foster a culture of data-driven decision-making. This position offers unlimited growth potential in a supportive, collegiate environment packed with great benefits, including medical coverage, generous vacation time, and tuition assistance. In a rapidly evolving company such as Unitek, we value innovative thinkers like you who are eager to contribute to our mission of serving thousands of students to advance their careers. If you’re ready to play an integral role in our marketing initiatives and make a positive impact, we would love to hear from you!

Frequently Asked Questions (FAQs) for Marketing Analyst - Hybrid Role at Unitek Learning

What does a Marketing Analyst do at Unitek Learning?

A Marketing Analyst at Unitek Learning focuses on providing crucial insights that help drive business outcomes. This includes managing the CRM platform, conducting marketing performance analyses, and optimizing CRM operations. The role requires segmenting customer data and presenting analytical results to stakeholders, ensuring alignment on key insights and actionable recommendations.