Internship Market Research

As an intern in Market Research at Kantar, your primary responsibilities will include collaborating on quantitative studies, identifying client needs, developing questionnaires, creating tabulation plans, and interpreting data results to draw actionable conclusions. You'll work under the guidance of a tutor, gaining hands-on experience that will enhance your academic learning.

To qualify for the Market Research Internship at Kantar, you should be pursuing a degree in Business Administration, Economics, Marketing, Market Research, Mathematics, or similar fields. Additionally, proficiency in MS Office, especially in Excel and PowerPoint, is needed, along with a high level of spoken and written English.

The Market Research Internship at Kantar is designed to last a minimum of 6 months, allowing students to immerse themselves in practical experiences that align with their studies while maintaining flexibility with their academic schedules.

Yes! Kantar understands the demands of academic studies, and as long as you can commit to working 40 hours per week within a hybrid model that accommodates your class schedule, you are encouraged to apply for the Market Research Internship.

Kantar is renowned for its commitment to diversity, employee well-being, and professional growth. As an intern, you'll gain invaluable experience in a supportive and inclusive environment, where your contributions are valued and you can develop the skills necessary to launch a successful career in market research.

When answering this question, it's important to highlight your familiarity with qualitative and quantitative research methodologies. Discuss specific methodologies like surveys, interviews, and focus groups, and share any experience you have had with each type in your academic projects or internships.

In answering this, emphasize your organizational skills and ability to manage time effectively. Describe any tools or strategies you use to prioritize tasks, like creating to-do lists or utilizing project management software to track progress.

Mention specific statistical tools you have learned about or used, such as SPSS, R, or Excel for data analysis. Provide examples of academic projects where you applied these tools to analyze data and draw insights.

Share a specific scenario that highlights your problem-solving skills and teamwork. Detail the challenge, the steps you took to address it, and the outcome, focusing on what you learned from the experience.

Explain your understanding of creating effective questionnaires, emphasizing the importance of clarity, relevance, and structure. Discuss your process for identifying target populations, determining types of questions, and pilot testing the questionnaire.

Share your passion for understanding consumer behavior and data-driven insights. Talk about how market research impacts businesses and your desire to be part of that process, providing examples of what inspired you to pursue this field.

When answering, convey your openness to feedback and the importance of continuous improvement. Share an example of a time you received constructive criticism and how you applied that feedback to enhance your performance.

Discuss any courses, internships, or personal projects where you analyzed data. Mention specific methods and tools you've used, and emphasize your capability to interpret and present data effectively.

Provide a clear example from case studies or hypothetical scenarios. Discuss how market research provides valuable insights that inform marketing strategies, product development, or customer engagement, highlighting the impact on overall business success.

Showcase your knowledge of Kantar's mission, focus areas, and the types of clients they serve. Discuss how Kantar goes beyond traditional research methods by integrating advanced technologies and diverse methodologies to deliver insights.