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Product Marketing Lead

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About Us

KIKI is a venture-backed social commerce startup on a mission to revolutionize how creative entrepreneurs launch, learn, reward, and sell what inspires them. Backed by industry-leading investors and partners, our growing team is gearing up to launch and scale our platform. We’re looking for a dynamic marketer who can balance a strong creative brand voice with a data-driven approach to growth.

We're Commerce Built For Creatives.

Overview

Lead the marketing charge at a company paving the way for how innovative creatives and brands bring their visions to life.

As our inaugural marketing lead, you’ll shape how the world perceives our platform. From articulating our brand and product marketing to driving content strategy and community engagement, you’ll own it all—and execute it yourself alongside our creative and partnership leads.

What You’ll Do

Plan, execute, and optimize campaigns across all touchpoints. Transform technical features into dynamic, visionary messages and experiences our audience craves.
Craft welcoming, helpful product marketing content that empowers our customer base to do what they love.
Work with internal creative and partnership teams to ensure brand visuals and copy align with our target audience and brand voice.
Establish and manage key metrics that drive our growth and turn insights into actionable optimizations.
Oversee the creation and scheduling of social posts; engage with our community; test and iterate on new channels our audience loves
Implement automated systems that support our rapidly growing customer base and need approaches that scale with us.
Rapidly test new tactics—from collaborations to referral programs—and scale what works.

We think you'll love this if...

You have 3–5 Years of Experience in Product Marketing with a proven track record of driving growth, ideally within a software startup or fast-paced environment.
Hands-On Social & Email Expertise: You’ve executed successful campaigns on Instagram, TikTok, Facebook, and/or email platforms (Klaviyo, Mailchimp, etc.).
Data-Driven Mindset: Strong analytical skills; comfortable with key performance metrics and using data to guide decisions.
Creative Collaboration: Experience working with designers, copywriters, or creative teams to produce marketing collateral. You know how to give clear briefs and actionable feedback.
Project Management: Ability to manage multiple campaigns at once, meet deadlines, and pivot quickly when needed.
Excellent Communication: Strong writing and verbal skills. You can deliver concise reports and clear creative feedback.
Entrepreneurial Spirit: Thrives in a scrappy environment, takes ownership, and can navigate ambiguity.

Nice-to-Haves

Product Marketing Background in consumer-facing, e-commerce, and/or social commerce platforms.
Experience transforming technical features into dynamic content.
Proficiency in basic design tools (e.g., Canva, Figma) for quick-turn edits.
Proficiency with AI tools that drive automation and personalization.

Why Join Us?

Be an early leader in shaping the marketing strategy of a high-potential startup. You'll be joining at a time when we've already seen initial product-market fit and are scaling our company to meet demand. We're a technology company with a true human touch. We believe in tight integration across engineering, creative, and marketing, meaning you have the opportunity to work closely with the entire team and own your impact.

KIKI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of background, identity, or status.

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Product Marketing Lead, KIKI

Are you looking for an impactful role in a cutting-edge startup? Look no further than KIKI, a fast-growing social commerce innovator based in Los Angeles. As the Product Marketing Lead, you'll spearhead the marketing strategies that will transform the way creative entrepreneurs connect with their audiences. Imagine shaping how the world understands our platform—your creative vision paired with a data-driven mindset will play a crucial role in our success. You'll have the chance to plan and execute campaigns that resonate with our community, crafting content that invites users to explore their passions. Collaborating closely with our design and partnership teams, you'll ensure that our messaging reflects our vibrant brand voice, all while monitoring key metrics that guide our growth. This is an exciting opportunity to engage directly with our community and test new marketing channels that fuel our expansion. If you bring 3-5 years of product marketing experience, along with a knack for capturing creative energy, KIKI is ready to welcome you. Jump into this entrepreneurial adventure where your contributions will make waves, shaping marketing at a pivotal time in our journey. Let’s innovate together and push the boundaries of what’s possible with social commerce!

Frequently Asked Questions (FAQs) for Product Marketing Lead Role at KIKI

What are the responsibilities of a Product Marketing Lead at KIKI?

As a Product Marketing Lead at KIKI, your responsibilities will encompass leading the marketing initiatives that define our brand and engage our audience. You'll develop and execute marketing campaigns across various platforms while transforming technical features into compelling narratives. Crafting product marketing content that empowers customers and overseeing social media engagement will also be key aspects of your role. Moreover, you will work closely with creative teams to ensure alignment between visuals and messages, analyze key performance metrics, and rapidly test new marketing strategies to find what works best.