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Klaviyo is hiring: Product Marketing Manager, Marketing Automation in Denver

At Apartment List, our technology is transforming multifamily leasing as the only Smart Leasing Platform—delivering AI-enabled leasing and better outcomes for our customers. As a B2B Product Marketing Manager for Apartment List, you’ll be at the forefront of this transformation, helping property managers—from enterprise players to mid-market and SMB operators—adopt a more efficient, performance-driven leasing approach.This is a high-impact, strategic role, reporting to the Head of Product Marketing, where you’ll partner closely with sales, growth, marketing, and product teams to build a go-to-market engine that accelerates adoption and fuels the next chapter of our company!We’re looking for a seasoned, entrepreneurial PMM who thrives in high-growth, ambiguous environments and operates as both a strategic leader and hands-on executor. You’ll be a force for clarity and focus, balancing customer obsession, sharp business instincts, and data-driven decision-making to help Apartment List become the #1 choice for property operators.Here’s what you’ll do as part of the team:• Shape our market positioning: Define strategic initiatives, product messaging, and feature launch priorities to position Apartment List as the premier partner for PMCs.• Champion the voice of the customer Conduct research and analyze data to deeply understand multifamily operators, property managers, and landlords—and translate those insights into compelling positioning and GTM strategies.• Drive product adoption & revenue growth: Partner with sales, product, and growth teams to develop and test messaging that accelerates acquisition, conversion, and retention for our Lister-side customers.• Refine our product messaging: Work closely with sales leadership to develop competitive battlecards, sharpen our product positioning, and create external enablement materials that differentiate our brand.• Deepen our collective understanding of the market: Monitor competition, industry shifts, and emerging proptech & AI trends and product innovation to ensure our GTM approach stays ahead of the curve.• Build our B2B PMM “house”: Develop a scalable GTM engine ensuring all products and features are accurately positioned, and designed for maximum impact.Here are the skills and experience you’ll need to be successful:• B2B Tech Expertise: 8yrs of marketing experience, including 3+ years in product marketing at a B2B tech company. Platform experience is a strong plus.• Customer Obsession: Deep curiosity and a PMM instinct for understanding our customers’ pain points, motivations, and decision drivers.• PMM Sense: You’re confident bringing a spiky POV to the table for product strategy discussions.• High-Ownership Mentality: You act like an owner, not an order taker—taking full accountability for driving impact without waiting for direction. In fact, you excel in startup environments, proactively creating clarity, teaching yourself, and defining success in fast-moving, dynamic spaces.• Cross-Functional Leadership: You don’t just influence teams—you energize them to act, flawlessly driving complex GTM strategies across sales, product, and growth.• A Passion for Winning: You have a track record of delivering outsized results—launching products, driving adoption, and elevating market perception in highly competitive spaces.Here are nice to haves:• Prop Tech Experience• Experience bringing an AI enabled product to market• >3yrs experience in an PMM roleHere's the Pay Range:At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is:• Zone1: $114,200 - $138,500 TTC (including $102,000 - $124,000 base salary) + equity• Zone 2: $106,000 - $128,000 TTC (including $95,000 - $116,000 base salary) + equity• Zone 3: $97,000 - $118,000 TTC (including $87,000 - $106,000 base salary) + equityThis reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.Here's what's in it for you:• Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)• Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents• Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break• Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)• Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses• Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services• 401k Plan: To support you in your individual retirement goals• Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups• Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission• Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development• Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business• Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes• At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.
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What You Should Know About Klaviyo is hiring: Product Marketing Manager, Marketing Automation in Denver, Klaviyo

Apartment List is excited to announce that we are hiring a Product Marketing Manager for Marketing Automation in beautiful Denver, CO! If you're a passionate, strategic thinker with a knack for B2B marketing and a love for leveraging technology to enhance multifamily leasing, this could be your dream role. As a Product Marketing Manager at Apartment List, you will help property managers—from large enterprises to smaller operators—navigate our innovative Smart Leasing Platform, positioning them for success. You will collaborate closely with sales, marketing, and product teams to craft go-to-market strategies that really drive results. This isn’t just about knowing the numbers; it’s about understanding our customers’ needs and translating that into impactful messaging. You’ll take the reins on shaping our product positioning and market initiatives, ensuring that we stay ahead in the rapidly evolving proptech space. We’re looking for someone with deep expertise in B2B tech marketing—ideally with a focus in product marketing and experience in AI-enabled products. If you thrive in high-growth, fast-paced environments and are ready to make a tangible impact on the industry, we would love for you to explore this opportunity with us at Apartment List, where together, we're making leasing smarter.

Frequently Asked Questions (FAQs) for Klaviyo is hiring: Product Marketing Manager, Marketing Automation in Denver Role at Klaviyo
What are the responsibilities of a Product Marketing Manager at Apartment List?

As a Product Marketing Manager at Apartment List, you will be responsible for shaping market positioning, defining strategic initiatives, and driving product adoption. You’ll work closely with teams across sales, marketing, and product to ensure that our messaging resonates with property managers, helping them achieve a more efficient leasing process.

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What qualifications do I need to be a successful Product Marketing Manager at Apartment List?

To be a successful Product Marketing Manager at Apartment List, you should have at least 8 years of marketing experience, including 3 or more years in a product marketing role within a B2B tech environment. A strong understanding of customer pain points and a high-ownership mentality are also essential.

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What can I expect in terms of compensation for the Product Marketing Manager role at Apartment List?

The compensation for the Product Marketing Manager role at Apartment List varies based on experience and geography, ranging from $97,000 to $138,500, including equity options. We also emphasize a competitive benefits package, including medical coverage, unlimited PTO, and support for professional growth.

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What type of person thrives as a Product Marketing Manager at Apartment List?

The ideal candidate for the Product Marketing Manager position at Apartment List thrives in dynamic, fast-paced environments. If you have a passion for customer-centric strategy, excel in cross-functional collaboration, and take ownership of your projects, you’ll find a great fit here.

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How does the Product Marketing Manager support the sales team at Apartment List?

The Product Marketing Manager supports the sales team at Apartment List by creating competitive battlecards, developing sales enablement materials, and refining product messaging that clearly differentiates our offerings. This collaboration is essential to drive customer acquisition and retention.

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Common Interview Questions for Klaviyo is hiring: Product Marketing Manager, Marketing Automation in Denver
Can you describe your experience in B2B product marketing?

In answering this question, highlight specific roles where you developed product marketing strategies, focusing on measurable outcomes, like increased adoption rates or market share. Sharing examples will show your depth of experience.

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How do you create a go-to-market strategy for a new product?

Detail the steps you take to conduct market research, define target audiences, and collaborate with cross-functional teams. Emphasize the importance of understanding customer pain points and how you incorporate this into your strategy to ensure product-market fit.

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What methods do you use to understand customer needs and behaviors?

Discuss how you utilize data analytics, customer interviews, and market research to gain insights into customer needs. Explain how these insights shape your product positioning and marketing strategies.

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How do you measure the success of a product marketing campaign?

Highlight the key performance indicators (KPIs) you track, such as customer acquisition, conversion rates, and brand perception. Discuss the tools you use to analyze these metrics and how you adjust strategies based on the data.

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Describe a successful product launch you were involved in.

Share a specific example that outlines your role in the launch, the strategies you implemented, and the results achieved. Focus on how your work contributed to the success of the product in the market.

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What role does competitive analysis play in your marketing strategies?

Explain how you use competitive analysis to identify market trends, position your products effectively, and refine messaging. Provide examples of how this analysis has influenced previous campaigns.

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How do you work effectively with sales teams?

Discuss your approach to collaboration, emphasizing communication and alignment on goals. Share how you create materials that support their sales efforts and facilitate ongoing training to ensure they fully understand the products.

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What challenges have you faced in product marketing, and how did you overcome them?

Provide an example of a challenge related to market adoption or messaging that you encountered in a previous role. Detail the strategies you implemented to address the challenge and the successful outcomes that followed.

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How do you stay updated with industry trends and emerging technologies?

Share the resources you rely on, such as industry publications, webinars, or professional networks, to keep your knowledge current. Discuss how you apply this knowledge to your marketing strategies to maintain a competitive edge.

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Why do you want to work as a Product Marketing Manager at Apartment List?

Reflect your passion for the real estate and proptech industries, aligning your values with Apartment List's mission. Discuss how your skills and experiences make you an excellent fit for the team and how you can contribute to their goals.

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Klaviyo is a global technology company committed to providing a marketing automation platform, used primarily for email marketing and SMS marketing by approximately 143,000 e-commerce merchants.

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CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Transparent & Candid
Growth & Learning
Customer-Centric
Mission Driven
Rapid Growth
Work/Life Harmony
FUNDING
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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 26, 2025

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