Sales Development Representative (Hybrid) (Position located in New York)

As a Sales Development Representative (SDR) at KnowBe4, you will be at the forefront of generating leads and building our sales pipeline. Your responsibilities will include researching organizations that fit our ideal customer profile, reaching out to key stakeholders through personalized communication via phone, email, and LinkedIn, and setting meetings for our Territory and Account Executives. You'll address any objections, maintain detailed records in our CRM, and share insights during monthly business reviews, making you an essential part of our growth strategy.

The ideal candidate for the Sales Development Representative position at KnowBe4 should possess strong verbal and written communication skills, with an engaging phone presence and a pleasant, persistent attitude. While previous sales experience is advantageous, it is not mandatory as we value enthusiasm, coachability, and the willingness to learn. Resilience and excellent organizational skills are crucial for success in this fast-paced role.

At KnowBe4, we are committed to your career growth as a Sales Development Representative. Many of our high-performing SDRs find opportunities for advancement within just 18 months, moving into more senior sales roles or leadership positions. Our comprehensive training program, ongoing mentorship, and personalized career development plans ensure that you receive the support and guidance necessary to reach your professional goals.

The culture at KnowBe4 is vibrant and inclusive, placing a strong emphasis on fun and collaboration. We believe in radical transparency and encourage our team members to be themselves. From regular team lunches to trivia competitions and various social activities, our workplace is designed to make every day enjoyable while fostering a supportive environment for professional growth.

While not mandatory, familiarity with sales tools, CRM systems, and IT security concepts can be beneficial for a Sales Development Representative at KnowBe4. Additionally, basic proficiency in MS Office, Gmail, and Google Docs will help you manage your tasks efficiently and effectively communicate with your team and potential clients.

In your answer, reflect on any relevant experience you have in sales, emphasizing your ability to connect with clients and generate leads. If you're new to sales, discuss related experiences where you've persuaded others or effectively communicated product benefits.

Effective strategies include utilizing social media platforms like LinkedIn to connect with key stakeholders and using industry reports and databases to identify prospects that fit KnowBe4’s ideal customer profile. Highlight your research skills and ability to analyze information to funnel leads.

Explain your approach to objection handling, which should include active listening, empathizing with the client, and providing relevant solutions or responses that could alleviate their concerns. Share a specific example if possible.

Express your admiration for KnowBe4's innovative approach to cybersecurity and commitment to employee development. Link your personal values or career goals, such as growth opportunities and company culture, to what you've learned about KnowBe4.

Discuss methods you use to organize your workflow, such as setting daily or weekly goals, utilizing calendars, or CRM platforms to keep track of follow-ups and outreach efforts—emphasizing your need for efficiency and responsibility.

Key elements typically include resilience, excellent communication skills, and the ability to build rapport with clients. Illustrate your perspective with examples of how you have harnessed these traits in past experiences, if available.

Speak to your ability to collaborate effectively, share credit, and support team members in achieving common goals. Relate this to the collaborative culture at KnowBe4.

Discuss your ambitions, whether it's advancing within the sales field, transitioning into a leadership role, or specializing in a certain area of sales. Emphasize how KnowBe4 aligns with those aspirations.

Explain the strategies you employ to stay updated, such as following industry news, participating in seminars, or leveraging professional networks. Stress the importance of keeping abreast of developments in cybersecurity and sales for your role.

Identify a relevant strength, such as communication, persistence, or analytical skills, and provide an example of how this has benefited you in past endeavors or how it would contribute to your success at KnowBe4.