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Business Development Manager

We are Lick

We are building a people-powered decorating movement where everyone feels supported and inspired to transform their space with our unique pigment-rich colours and high quality products. All with consideration to your and our home; planet Earth.

We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, trace VOC) paint, (FSC-certified) wallpaper, and eco-supplies with real people and real homes in mind.

It's why we curate a selection of pigment-rich paints with unique depth of colour and their own individual identity, and high-quality designer wallpapers. It's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small. It's why we're building a supportive community of decorators to inspire each other with their projects.

Because we know that a small change in colour can have a huge impact on the way we feel.

Gone are the days of too much choice, feeling like you’re doing it alone, and messy, expensive sample pots.  This is a fresh look for decorating.

Decorator success starts at home...our home. That is why we are also on a mission to be the definitive people-powered company. Building an environment where individuals thrive and collectively transform an entire category.

About the Company

Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs - targeting the $1trillion global home decor market.

Since launching in 2020, we have evolved tremendously and, since then, Lick has expanded into 3 separate brands:

  • Lick: for the DIY customer
  • LickPro: for the Trade customer
  • Lick Tools: our own range of sustainable tools

We have continually developed our product range, developed new sustainability initiatives, and grown our community of decorators. Successful campaigns such as the Heinz x Lick collaboration & Soho Home range, as well as our huge partnerships with Screwfix & diy.com are leading us in the right direction, and it’s really a very exciting time to be joining us on this journey!

Our Office

We are a hybrid working team and we believe in the value of getting together offline and online. For this reason, we are focused on hiring candidates who can easily work in London. We see huge value in our team sharing an office together and strongly encourage everyone to use it as often as they can. Monday, Tuesday and Thursday are mandatory days.

We provide tea, coffee, milk (dairy & plant-based), fruit, a communal outdoor terrace area, meeting rooms, bike storage, showers, and communal breakout spaces throughout the building.

Sustainability at Lick

Supercharging a fresh look for decorating means fixing the home decor industry’s environmental footprint. This is why we've put sustainability at the top of our agenda. We’re constantly working to lower our impact on the planet, and create a better future for our kids.

We're on our way… Our peel and stick samples use 95% less waste than sample pots, our trace VOC water-based paints contain fewer harmful chemicals and a more easily biodegradable end product, and our packaging is 100% biodegradable. 

In 2022, we announced that we are B Corp™ certified - a real milestone moment.

Wellbeing at Lick

We are building a team filled with incredible human beings and it is our collective unique spirits that make Lick very special. We're cultivating an environment where we can all truly be ourselves (on the good days and the bad) and make an authentic impact.

We want it to be easy to openly discuss how you are feeling. We want it to be easy for you to do the things you know will help you thrive. We want to empower you to own your mental health and wellbeing, and we want to ensure you feel supported in doing so.

Our goal is to empower you to own your time and impact. We aim to provide you with the information and support you need to empower you to do fulfilling, impactful work and build relationships that matter.

Diversity, Inclusion and Belonging at Lick

People are at the centre of everything we do at Lick. We work hard to make sure that we're amplifying diverse voices externally within our amazing community of decorators. Equally, we are on a mission to make Lick a company where every member of our team feels they can truly be themselves and genuinely make an impact. We will continue to work on ways to be able to formally follow through on this commitment, such as our team led Lick Belonging Group, and using an individual approach for each team member.

Our Culture

Our culture will continue to evolve just like everything else we do, but we can confirm it's fast and very ambitious. We believe a great team can do great things and we work hard to ensure you have what you need to thrive and make a real impact. We put a huge emphasis on information sharing, communications and relationships. 

We have ambitious business goals, but we don’t just do things a certain way because that’s how it’s always been done. We’re here to transform an entire category, this means developing new and better ways of doing things. You can see this in our team everyday and in our commitments to Sustainability, Wellbeing, DEI and the decorator experience.

About The Role

As the Business Development Manager (BDM), you are primarily responsible for driving and increasing Trade and specification project business sales with the assigned territory and channels (Construction, Architectural etc). As such, you will be responsible for growing, developing, maintaining and managing the overall relationship with new and existing Trade customers.

The role will be based, and work out of, a specified Lick store and the territory will be defined by the geographic area of the store. Orders will be placed for manufacturing and fulfillment through the store network.

The responsibility will require both time in store - your office location - but also significant time spent on site and with clients, including but not limited to, local developments and projects, professional decorators, independent contractors, facilities management companies, new build developers, architects, housing association, estate agents. The objective of these on-site visits is to get Lick products used and specified on trade projects, driving brand awareness with trade users.

Relationship building with larger end users is key to ensure Lick is given access to development projects within the region and retain new and existing contractors.

Initially covering the London region and projects linked to this area, the ideal candidate will live within the M25. There may be occasional travel outside of the area if a project hub is located outside of the territory.

Responsibilities

What you will be doing:

  • Achieving the allocated revenue targets both by period and annually
  • Building the rapport and partnering with the Lick Studio Store.
  • Working collaboratively with the Director of Interior Design and LDP team.
  • Collaborating directly with and involving the Lick Studio and LDP on sales and service opportunities and new business leads and generations.
  • Conduct product, application, and sales training and development sessions with all relevant customers.
  • Present the Lick solution to larger contractor groups and end users.
  • Provide extraordinary service to both DIY and Trade customers, which includes, but not limited to: job-site demonstrations, problem solving, executing and following up on Paint trials, tinting / mixing paint as needed, and delivering paint to a job-site.
  • Maintain an appropriate weekly Trade customer call rate and maintain a call record of all contacts and sales calls.

Experience:

  • Professional sales experience and / or calling on contractors and project developers within retail or consumer goods industry.
  • Experience selling products to strategic accounts in home improvement, construction, or property maintenance industry.
  • Experience in sales or customer service.
  • Previous paint/coatings experience or specification selling experience.
  • Must have a valid driver’s license and own transport.

Qualities

  • Strong organisational & communication skills and experience presenting to groups of employees.
  • Commercial skills and ability to create and present a solution proposition to contractors and larger end users.
  • Ability to work independently.
  • Ability to work a flexible work schedule. This may include evenings and weekends.
  • Competitive salary, commission structure and share option grants
  • A generous Annual Leave allowance: 26 days per year, a day off for your birthday and extra time off at the end of the year
  • Health Insurance through Vitality
  • Flexible Working - own your working hours
  • £300 allowance for Lick products
  • Private pension scheme
  • Generous Primary and Secondary Caregiver Leave allowances
  • Living Wage Foundation accredited employer - we pay at least the London Living Wage to all team members regardless of living and working location
  • Monthly Deep Dive sessions from your fellow teammates; these sessions aim to get the wider company up to speed on a particular project or topic
  • The Lick Impact Award, a monthly team-led initiative, recognises individuals for their hard work and amazing attitudes
  • Lots of amazing opportunities to get to know other members of the team at different team events and to have an impact on our culture through our Lick Belonging Group and beyond
  • Contribute to building a culture where well being is part of how we do things & not just a bonus, and first-hand experience of being part of, and growing with, a fast-moving and ambitious company
  • You are hopefully reading this and thinking I can't wait to be part of the team that makes this even better as the company grows ;)

    Lick is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email us at emma.bailey@lick.com

As this role is based in London UK, candidates must have the right to live and work in the UK. Candidates without these rights will not be considered.

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What You Should Know About Business Development Manager, Lick

Lick is on the lookout for an enthusiastic Business Development Manager (BDM) to help us transform the decorating experience! We're building a vibrant movement where decorators feel empowered to express their creativity with our eco-friendly, high-quality pigment-rich paints and wallpapers. In this pivotal role, you'll be guiding our trade customers, from contractors to architects, to discover the magic of Lick’s products. You’ll be the point person driving relationships and sales within the specified territory, helping both individuals and businesses bring their decorating visions to life. The best part? You won't just be stuck in an office; you'll be engaging with clients on-site, sharing insights and conducting product demonstrations to ensure they have everything they need for their projects. Your background in professional sales, preferably within the home decor or construction industries, will equip you to achieve the revenue targets and foster long-lasting partnerships with our clients. If you're passionate about creating spaces that inspire and make a meaningful impact on our environment, then joining Lick as a Business Development Manager could be your perfect fit. Together, let's rethink how we approach decorating, one brushstroke at a time!

Frequently Asked Questions (FAQs) for Business Development Manager Role at Lick
What are the responsibilities of a Business Development Manager at Lick?

As a Business Development Manager at Lick, your primary responsibilities will include driving sales within the trade and specifications channels, maintaining relationships with existing trade customers, and establishing rapport with new clients. You will actively engage on-site visits to showcase Lick products, conduct training sessions, and collaborate with your team to exceed revenue targets. Expect to share the Lick story and solutions with larger contractor groups, ensuring that our products are specified in exciting projects across the region.

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What qualifications do I need to become a Business Development Manager at Lick?

To qualify as a Business Development Manager at Lick, you should have a solid background in sales, particularly in the retail, consumer goods, or construction industries. Familiarity with selling to contractors or project developers is advantageous. Prior experience with paints or coatings is a plus. Strong organizational and communication skills are essential, as you'll be presenting to diverse groups of clients and fostering new relationships in the trade sector.

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What unique qualities is Lick looking for in a Business Development Manager?

At Lick, we’re searching for a Business Development Manager who possesses the ability to work independently while being a team player, showcasing excellent communication skills, and having a keen eye for commercial opportunities. You should be adaptable and ready to engage in various working schedules, including evenings and weekends when necessary. We value individuals who are passionate about sustainability and creating meaningful customer experiences within the decorating sector.

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How does Lick support the wellbeing of its Business Development Manager team?

Lick is committed to fostering a supportive and inclusive work environment where the wellbeing of our team is a priority. As a Business Development Manager, you will benefit from flexible working arrangements, generous annual leave, health insurance, and initiatives aimed at promoting mental health. We believe in a culture of open communication, empowering you to be yourself and thrive within the team.

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How does Lick ensure sustainability within its product offerings?

Lick prioritizes sustainability across all aspects of its business. As a Business Development Manager, you'll be proud to represent products that are eco-friendly, such as our trace VOC water-based paints and biodegradable packaging. We continually strive to minimize our environmental footprint and champion initiatives that contribute positively to the planet, aligning with our commitment to customer values and the future sustainability of home decor.

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Common Interview Questions for Business Development Manager
Can you describe your experience in sales and how it relates to the role of Business Development Manager?

When answering this question, highlight specific aspects of your previous sales roles that align with the responsibilities of a Business Development Manager. Discuss your experience building client relationships, achieving sales targets, and working in relevant industries. Use examples that illustrate your ability to adapt and grow in dynamic environments, showing potential for delivering results at Lick.

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How would you approach building relationships with trade customers at Lick?

To build strong relationships with trade customers, focus on personalized communication and understanding their specific needs. Discuss strategies you’ve used previously to engage clients, whether through regular check-ins, site visits, or by providing tailored solutions. Emphasize the importance of follow-up and maintaining a record of interactions to ensure continuity in service.

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What do you think are the key factors to success in the trade sales environment?

Key factors include strong product knowledge, understanding the intricacies of client projects, and building trust over time. Discuss the importance of offering extraordinary service and problem-solving, as well as adapting to the fast-paced nature of the trade industry. Being approachable and knowledgeable will set you apart as a Business Development Manager at Lick.

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How do you stay informed about trends in the home decor industry?

Share your methods for staying updated, whether it’s through industry publications, networking events, or following trends on social media platforms. Highlight the importance of being proactive in learning about new products, sustainability practices, and customer preferences to remain competitive in your role at Lick.

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Describe a time when you overcame a significant obstacle in a sales process.

Provide a specific example that demonstrates your resilience and problem-solving skills. Detail the context of the challenge, the steps you took to overcome it, and the outcome. This will showcase your critical thinking and ability to persevere in the fast-paced sales environment required at Lick.

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How do you prioritize your tasks when managing multiple clients and projects?

Discuss your organizational skills and time management techniques. Explain how you use tools or strategies to keep track of client needs and prioritize tasks. Mention any experience with project management that shows your ability to handle concurrent demands effectively as a Business Development Manager.

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What role does collaboration play in your work style?

Highlight your belief in teamwork and how collaborating with cross-functional teams leads to better outcomes. Share examples of successful partnerships you've fostered in the past, showcasing how you value input from others and utilize those insights at Lick to enhance customer experiences.

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Why do you want to work for Lick as a Business Development Manager?

Tailor your response to reflect Lick’s mission, culture, and commitment to sustainability. Discuss your passion for the home decor industry and how Lick's innovative approach to decorating resonates with your personal values. Reiterate your excitement about the opportunity to contribute to a transformative brand like Lick.

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How do you handle feedback or criticism from clients?

Frame your answer by emphasizing your openness to feedback and the importance of using it to improve your approach. Illustrate with a real experience where constructive criticism led to positive changes in your work, which is essential for continuous improvement in your role at Lick.

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What strategies do you use to pitch Lick products to new clients?

Discuss a structured approach that incorporates understanding the client’s needs, showcasing product benefits, and providing real-world applications. Highlight how you tailor your pitch to align Lick's sustainable practices with the values and goals of prospective clients, enhancing their interest and confidence in choosing Lick.

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