Product Manager, DTC

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel’s direct to consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization. Our goal is to create best-in-class digital experiences for consumers to engage, explore and purchase the best of Mattel brands.

The Opportunity: 

As a Product Manager within the Direct to Consumer and e-commerce organization, you will be responsible for the end-to end digital product and services across a number of customer value propositions. We are looking for skilled and experienced customer-focused product manager to help create the Mattel Direct-to-Consumer roadmap and deliver on our ambitious goals.

You will holistically manage the product management process from strategy creation, discovery and build, to launch and optimization – coordinating with stakeholders from the business, UX and technology throughout that lifecycle.

You will work with leaders across the company and define the roadmap for continuous improvement of the e-commerce experience for our customers. You will translate business and customer needs into a product roadmap and backlog, constantly prioritize and manage the team’s capacity to maximize customer and business value.

You will define and monitor metrics, measuring and evangelizing the performance of your products. You will make strategic decisions based on data.

You will develop strong working relationships with relevant business, technology and supply chain owners to ensure relevant and beneficial products are delivered to market.

What Your Impact Will Be: 

• Develop globally applicable consumer facing & enabler digital products & services across:
  • Mattel brands to create a best-in-class digital experience for consumers shopping, exploring and visiting our core Mattel Brand sites
  • Collector experiences to reach the adult fans of our Mattel brands through event based selling platform
• Own & manage product roadmap
  • Drive the vision and strategy for your product(s), ensuring teams are working towards that vision and the wider business is aware and aligned
  • Be able to interpret customer / market / technology trends and to share views more widely on how they will affect the business and their product space
  • Capable of leading a team with multiple cross-functional resources in the delivery of a complex product set
  • As a Product expert, promote new ideas in the team, encourage and facilitate agile working practices with business stakeholder teams
• Own & develop mixed product backlogs
  • Build backlogs that cover all requirements across customer, business and technology
  • Continuously prioritize with the team and relevant stakeholders
  • Ensure efficient backlog management, planning and grooming
• Manage the end-to-end product development lifecycle
  • Gather requirements from relevant business stakeholders (discovery, design & definition)
  • Liaise with the Digital Merchandising and Marketing teams team to undertake experience mapping, journey development, user research & testing, ensuring customer needs are captured
  • Manage dependencies and risks across multiple teams
  • Report on progress against new feature objectives and key results to key stakeholders, communicating decisions/recommendations to optimise or stop new features

What We’re Looking For:

• 8 years’ work experience (6 with MBA), with at least 5 years of Product Management experience, demonstrating successful development and delivery of product strategies, roadmaps through to product launch and optimisation
• Prior experience within a customer driven retail e-commerce organization is required
• Excellent communication skills and strong experience in dealing with business stakeholders - relatability to non-technical business users and technical resources
• Experience working with UX designers and software engineers, managing sprints and day-to-day product deliverables
• Understand how to balance design with function and prioritize mobile-first and performance when creating customer experiences
• Proven ability to identify, analyse, and solve complex customer problems, using data and insights to make decisions
• Experience with analysing, benchmarking and iteratively increasing conversion rates in your products.
• Excellent requirements / competitive analysis skills, pricing and financial planning
• Exceptional interpersonal skills and EQ
• Strong technical capability

The annual base salary range for this position is between $130,000 and $160,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights