Sales & Marketing Operations Specialist

MeBe Family is a provider of evidence-based therapies for children with autism and other special needs. Our mission is to empower families, professionals, and communities by educating and training them on evidence-based approaches. Our secret sauce? Play-filled, research-based care across multi-disciplines including ABA, Speech and OT.

At MeBe Family, you’ll be offered more than a job.  You’ll receive training and support to develop your career and grow as an individual. You’ll work with extraordinary team members who share a common goal, to help children with autism be their best selves.  Your days will be filled with meaning and purpose.

MeBe is seeking an energetic and results-driven Sales & Marketing Operations Specialist to expand our referral network and enhance our brand awareness. The ABA Referral & Business Development Specialist will be responsible for sourcing and qualifying leads for ABA referrals, executing multi-channel marketing campaigns, and growing our online reputation. This role requires a strategic thinker with a passion for healthcare marketing and proven experience in digital and traditional marketing methods.

Key Responsibilities:

Lead Generation & Qualification:

• Source and qualify new leads for ABA referrals within the designated region adding them to Monday.com CRM.

• Qualify a minimum of 50 new contacts per week—including a point of contact, email, and mailing address—for existing and new sources added to MeBe's database, covering pediatricians, psychologists/neuropsychologists, daycares and other potential partners.

• Build and maintain relationships with healthcare professionals and referral partners, educating them on the benefits of ABA therapy and MeBe’s services.

• Follow MeBe's outreach workflow by identifying a key point of contact, making initial calls, and sending follow-up emails and assets to establish and build relationships.

Campaign Development & Execution:

• Using Monday.com CRM, create and implement targeted email and direct mail campaigns to encourage both existing and new referrers to refer clients to MeBe.

• Use existing preconfigured assets (e.g., postcards, flyers, email templates) to support campaigns or create new assets adhering to MeBe brand guidelines.

• Plan, execute, and monitor the performance of various campaign initiatives, adjusting strategies as needed for optimal results.

• Send 1 campaign per region each month to contacts in Monday.com CRM

Digital & Social Media Marketing:

• Manage and post relevant, engaging content on Facebook pages to build MeBe’s brand awareness and foster community engagement.

• Develop a content calendar aligned with overall marketing strategies and referral goals.

• Engage directly with the community by commenting or posting on at least 5 ABA family Facebook pages per week.

• Connect with 100 referral sources on LinkedIn weekly.

• Post or comment on LinkedIn 3x week.

Online Reputation Management:

• Implement strategies to grow Yelp reviews and enhance MeBe’s online reputation.

• Engage with online communities and respond to reviews to maintain a positive brand image.

• Obtain at least 1 positive Yelp review per region per month.

Performance Measurement & Optimization:

• Set campaign goals and KPIs; track, analyze, and report on campaign performance.

• Utilize insights from data to continuously refine lead generation strategies and marketing initiatives.

• Demonstrate success in sourcing and converting leads by achieving a target of 50 qualified leads per month.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 3+ years of experience in lead generation, or business development; experience in healthcare marketing or behavioral health services is a plus.

• Proven experience with Monday.com CRM is required.

• Proficiency in digital marketing tools (e.g., email marketing platforms, social media management tools) and direct mail campaign services.

• Experience with graphic design tools, with a strong emphasis on using Canva, is required.

• Strong analytical skills with the ability to measure campaign performance and optimize strategies accordingly.

• Excellent communication and relationship-building skills.

• Self-motivated, highly organized, and capable of working independently in a fast-paced environment.

• Must be creative and a problem solver with a "Can Do" positive attitude.

• Must have demonstrated experience achieving KPIs and be comfortable having performance measured by KPIs.

Benefits: 

• Industry benchmarked, competitive pay. 

  • $60-70k

• 27 paid days off

• Medical, Vision, Dental- Anthem Insurance; 80% Employee, 50% Dependents

• Life, AD&D, Accident, Hospital Indemnity, Short Term Disability, and Critical Illness Insurance 

• Invest in your mental health with access to free mental health sessions

• Protect your pet with discounted pet insurance

• Secure your future with our 401k program

• Monthly CEU Trainings and CEU reimbursement

• Tuition discounts available to all employees through our University Partnerships

• Expansive treatment spaces

• Options for positions in variety of settings: clinic; in-home; schools; telehealth

• Scheduling department handles reschedules, cancellations and permanent changes to schedules

• Computer and work tools provided

• Company sponsored, fun events for everyone

MeBe provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. 

Visit us online at http://www.mebefamily.com/