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Senior Field Marketing Manager, Elevate

Description

monday.com is seeking a Senior Field Marketing Manager, Elevate to drive the business impact of Elevate, working closely with Sales and Customer Success (CS) to target strategic accounts, drive registrations, and measure ROI. You’ll develop sales enablement materials, optimize event data and attribution models, and ensure alignment across teams to maximize event outcomes.


About Elevate:

Elevate is our flagship annual customer conference, bringing together monday.com users, product experts, and industry leaders for networking, learning, and innovation. It’s also a key business initiative aimed at driving customer engagement, acquisition, and retention.


Please note that this is a hybrid position of 3 days/week in our NYC office.


About The Role
  • Lead the strategic development of GTM initiatives for Elevate, focusing on driving sales enablement, customer engagement, and measurable business outcomes
  • Collaborate with Sales and Customer Success teams to align Elevate strategies with key account priorities, ensuring targeted outreach and personalized engagement with high-value customers
  • Define and refine audience segments, strategic accounts, and messaging for Elevate to ensure alignment with GTM goals and overall business objectives
  • Develop sales enablement strategies and resources that empower Sales and CS teams to effectively engage with prospects and customers, driving registrations and post-event conversions
  • Develop data-driven insights to measure the business impact of Elevate, including metrics like new won deals, pipeline growth, ARR, retention, and cross-sell opportunities
  • Own the event attribution model, ensuring the proper tracking of Elevate-related activities and their correlation with business metrics like sales pipeline, revenue, and customer lifetime value
  • Create and implement new strategic event initiatives designed to drive more qualified registrations and align the program with the sales and customer success goals
  • Work cross-functionally with internal teams to ensure Elevate delivers on its business objectives, providing insights, strategies, and resources that help drive success

Requirements
  • 5+ years of experience in business development, go-to-market strategy, or sales enablement, with a preference for experience in the SaaS or technology industry
  • Proven success in aligning marketing and sales strategies, particularly in driving customer engagement, revenue growth, and retention through strategic initiatives
  • Strong expertise in sales enablement, with a focus on creating tools, resources, and strategies that directly support sales efforts and business development goals
  • Experience in defining and executing GTM strategies that drive measurable outcomes, rather than focusing on event production or marketing campaigns
  • Strong analytical skills, with the ability to develop and optimize metrics to measure the success and impact of the event
  • Proficiency with CRM systems (e.g., Salesforce) and marketing automation tools to track and analyze business metrics and optimize strategies
  • Exceptional communication and relationship-building skills, with the ability to engage with multiple stakeholders, including sales teams, executives, and customers, to drive business outcomes


What monday.com can offer you:

  • Opportunity to join a well-funded, proven company with big ambitions, competitive salary and benefits package, bonus potential, and eligibility to take part in the company equity incentive program
  • An amazing company culture that values transparency and collaboration while never forgetting to have fun while we work!
  • Monthly stipends for food, wellness, and commuter/remote work
  • Fully dedicated learning and development team that provides opportunities for our employees to hone and gain new skills
  • Award-winning work environment - named a “Best Place to Work” by BuiltIn as well as “Great Place To Work” certified
  • We foster diversity, inclusion, and belonging through our Employee Resource Groups in addition to providing access to resources and education to support our team, facilitate conversations, and encourage understanding
  • A global work environment with employees in Tel Aviv, New York, San Francisco, Denver, London, Kiev, Sydney, São Paulo, and Tokyo


Visa sponsorship for this role is currently not available.


monday.com is proud to be an equal-opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, military or veteran status, cultural background, religious beliefs, or any other characteristic protected by federal, state, or local laws.


For New York City-based hires only: Compensation Range: $125,000-$140,000 base salary, subject to standard withholding and applicable taxes. In addition to base salary, the role includes opportunity to receive and/or earn a discretionary bonus and/or equity based on Company’s plans and in accordance with Company’s policies. Compensation finally awarded to the candidate will be commensurate with the candidate’s skills and experience. Compensation ranges for candidates in locations outside of New York City may differ based on the cost of labor and such additional factors for such other locations.

#LI-Hybrid


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Average salary estimate

$132500 / YEARLY (est.)
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$125000K
$140000K

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What You Should Know About Senior Field Marketing Manager, Elevate, monday.com

Looking to take the next step in your marketing career? Join monday.com as a Senior Field Marketing Manager for Elevate, where you will play a pivotal role in shaping the impact of our flagship annual customer conference. This hybrid position allows you to collaborate from the NYC office three days a week while working with Sales and Customer Success to target strategic accounts and drive measurable results. Your creativity and strategic thinking will shine as you develop sales enablement materials and optimize event data to ensure elevated outcomes. Elevate isn't just an event; it's an essential initiative for our community, uniting users, product experts, and industry leaders to inspire innovation and learning. You’ll engage with high-value customers by aligning strategies that drive registrations and retention. Plus, your analytical skills will help us track the success of this dynamic event, translating metrics into real business growth. If you have a passion for driving customer engagement and a knack for creating impactful marketing strategies, we’d love to hear from you and see how you can contribute to the excitement at monday.com!

Frequently Asked Questions (FAQs) for Senior Field Marketing Manager, Elevate Role at monday.com
What are the key responsibilities of a Senior Field Marketing Manager at monday.com?

As a Senior Field Marketing Manager at monday.com, you'll lead the strategic development of go-to-market initiatives for Elevate. This includes collaborating with Sales and Customer Success teams, developing sales enablement resources, and measuring the business impact through data-driven insights. Your role will focus on aligning marketing strategies with customer engagement and revenue goals, ensuring that the Elevate conference is effective in driving registrations and boosting conversions.

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What qualifications are needed for the Senior Field Marketing Manager position at monday.com?

To be considered for the Senior Field Marketing Manager role at monday.com, candidates should have a minimum of 5 years of experience in business development or sales enablement, preferably in the SaaS or tech industry. A solid understanding of go-to-market strategies, analytical skills for measuring event success, and exceptional communication abilities to engage with various stakeholders are essential for success in this position.

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How does the Senior Field Marketing Manager support sales at monday.com?

The Senior Field Marketing Manager at monday.com supports sales by developing targeted sales enablement strategies and resources. This includes creating tailored messaging and defining audience segments to ensure that the Sales and Customer Success teams can effectively engage with prospects and high-value customers, ultimately driving registrations and improving post-event sales conversions.

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What does the work environment look like for a Senior Field Marketing Manager at monday.com?

At monday.com, the work environment for a Senior Field Marketing Manager is collaborative and dynamic, fostering a culture of transparency and team support. The role is hybrid, with opportunities to work in the NYC office three days per week alongside other dedicated professionals who share a passion for innovation, making it an exciting place to grow your career.

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What benefits does monday.com offer to employees in the Senior Field Marketing Manager role?

Employees in the Senior Field Marketing Manager role at monday.com can enjoy a competitive salary and benefits package, including monthly stipends for food, wellness, and remote or commuter needs. Additionally, there’s a focus on professional development with a dedicated learning team, a commitment to diversity and inclusion, and access to a global work environment that values collaborative success.

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Common Interview Questions for Senior Field Marketing Manager, Elevate
Can you describe your experience with sales enablement and how it applies to the Senior Field Marketing Manager role?

When answering this question, focus on specific examples of how you've developed sales enablement materials or strategies in past roles. Highlight your ability to align marketing with sales goals, improve customer engagement, and apply measurable metrics to track the success of those efforts.

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How do you measure the success of a marketing initiative like Elevate?

In your response, discuss the key performance indicators (KPIs) you would track, such as registrations, revenue generated, customer retention rates, and pipeline growth. Emphasize your analytical skills and experience in utilizing metrics to drive future marketing strategies.

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What strategies would you implement to engage high-value customers during the Elevate conference?

Share your thoughts on personalized outreach, tailored messaging, and customer segmentation. Discuss the importance of understanding customers' needs and how building relationships can lead to enhanced engagement during the event.

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How would you collaborate with Sales and Customer Success teams in your role?

Emphasize the importance of clear communication and regular meetings to align strategies. Discuss how you would gather insights from Sales and Customer Success teams to understand customer pain points and inform marketing strategies.

Join Rise to see the full answer
What experience do you have with CRM systems and tracking event metrics?

Provide examples of CRM systems you have worked with, such as Salesforce, and how you utilized them to track customer interactions and event-related data. Explain your analytical approach to optimizing marketing strategies based on that data.

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Tell us about a time you successfully executed a go-to-market strategy.

Use the STAR (Situation, Task, Action, Result) framework to discuss a specific example. Highlight your role in developing the strategy, the challenges faced, the actions taken, and the positive outcomes that resulted from your initiative.

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How would you define and refine audience segments for an event like Elevate?

Discuss your approach to market research, data analysis, and customer feedback in order to create impactful audience segments. Highlight the importance of understanding customer demographics and behavior when crafting your marketing messages.

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What challenges do you foresee in this role, and how would you overcome them?

Be honest about potential challenges, such as aligning multiple teams or measuring ROI on marketing efforts. Share proactive solutions or strategies, emphasizing adaptability and collaboration as key components of your approach.

Join Rise to see the full answer
Describe how you would enhance attendee experience during the Elevate conference.

Focus on your ideas for improving engagement through targeted content, networking opportunities, and feedback collection. Explain how understanding attendee needs can enhance their overall experience, making the event memorable.

Join Rise to see the full answer
What do you believe is the most critical factor in ensuring the success of a marketing event?

Consider discussing the importance of aligning marketing goals with sales strategies for maximum impact. Emphasize the need for constant communication, detailed planning, and responsive adjustments based on attendee feedback to ensure a successful event.

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Full-time, hybrid
DATE POSTED
April 2, 2025

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