Player Communications & Marketing Associate - Social Media (External Agency Staff)

As the Player Communications & Marketing Associate - Social Media at the NFL, you'll be responsible for various engaging tasks. These include programming and publishing content across platforms like Instagram, X, and Facebook, monitoring trends, responding to audience interactions, and using data-driven insights to enhance content reach. Your role will also involve crafting precise copy, curating visuals, and producing both original graphics and template-based designs. Additionally, you'll assist in live event coverage and help develop innovative content strategies. Your efforts will play a vital part in ensuring that the NFL's social media presence remains engaging and effective.

To excel as the Player Communications & Marketing Associate - Social Media at the NFL, candidates should possess a bachelor's degree in Marketing, Communications, or a related field, along with at least 2 years of relevant social media experience. A strong command of various social media platforms and their best practices is essential, as well as proficiency in image and video editing software such as Adobe Photoshop, InDesign, and Premiere. Moreover, an in-depth understanding of the NFL's culture and dynamics is a significant asset, creating a well-rounded candidate for this exciting opportunity.

Creativity is paramount for the Player Communications & Marketing Associate - Social Media role at the NFL. You'll be tasked with developing fresh and engaging content tailored to NFL fans, and your ability to think outside the box will directly contribute to the success of our social media campaigns. Whether you're crafting unique posts, producing captivating graphics, or brainstorming interactive quizzes, imaginative approaches are encouraged. Bringing a creative mindset to the role will help you stand out and make a lasting impact on the NFL's online presence.

The Player Communications & Marketing Associate - Social Media position at the NFL typically requires full-time, in-person work at the New York office, encompassing 40 hours per week. While the role may involve occasional overtime, limited availability on weekends, evenings, and holidays will be required during key NFL events. Being present in the office fosters collaboration and innovation, which are crucial in the fast-paced world of NFL marketing and communications.

Working as a Player Communications & Marketing Associate - Social Media at the NFL provides a unique opportunity to blend your passion for football with your expertise in social media. The organization's commitment to inclusivity, respect, and integrity creates a vibrant workplace culture. You'll find support from a diverse team of professionals focused on achieving shared goals while empowering individual growth. Plus, being at the forefront of engaging with millions of fans around the world makes every day an exciting adventure.

Highlight specific examples where you created engaging content, detailing the platforms used and the strategies implemented to engage the audience. Discuss the outcomes of your efforts and any metrics that demonstrate the success of your content.

Explain your process for familiarizing yourself with brand guidelines and provide examples of how you've adhered to them in previous roles. Discuss your approach to maintaining the brand's voice while fostering engagement.

List any relevant tools you have experience with, such as Emplifi, Hootsuite, or Buffer, and describe how you've utilized them for scheduling, analytics, and engagement. Highlight the impact these tools have had on your workflow.

Discuss a specific instance where you received negative feedback and your approach to addressing it. Be sure to emphasize your communication skills, problem-solving ability, and how you turned the situation into a positive interaction.

Share your methods for tracking evolving trends, such as following industry news, attending relevant webinars, or participating in online communities. Explain how you apply those insights into your content strategies.

Discuss the key performance indicators (KPIs) you track, such as engagement rates, follower growth, and content shares. Provide examples of how you've adjusted strategies based on data metrics to improve outcomes.

Describe your organizational skills and techniques for prioritizing tasks effectively. You might also discuss any tools or methods, such as to-do lists or project management software, that help you stay on top of deadlines.

Emphasize your teamwork and communication skills. Provide examples of how you've worked alongside graphic designers, marketers, and other stakeholders to create cohesive campaigns, showcasing your ability to collaborate effectively.

Detail a specific campaign, outlining your role and contributions, the objectives set, and the metrics that showed its success. Focus on the creativity and innovation that went into the project.

Share your passion for football and the NFL. Talk about the organization's values, culture, and the unique opportunity to engage with a dedicated fanbase, and how you believe your skills align with the role and company vision.