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Sales Development Representative (12-month Contract)

At Nelson, we’ve been shaping the future of education for children and youth across Canada for over 110 years. As the country’s largest K-12 education content provider, we remain dedicated to our legacy of looking forward, paving the way in creating boundless, accessible, and engaging learning experiences for all. 


Our innovative solutions, including Edwin, our digital learning platform, provide curriculum-aligned content that support diverse learning styles while fostering critical thinking, creativity, and lifelong learning. We listen intently to the unique needs of educators, students, and administrators everywhere, and continuously evolve what we do and build to improve their lives daily. 


When we’re searching for individuals to join our team, we look for bold, innovative team players with a passion for education and making a positive difference in our communities. If this sounds like you, we want to hear from you! Apply to join our team today. Let’s Create Possible, one learner at a time. 

About the Role

Under the general direction of the VP, Sales, the Sales Development Representative (SDR) will play a key role in driving the growth of our Nelson Solutions’ Product Offering through an inbound sales model.


We seek a highly organized candidate with strong communication skills, the ability to thrive in a fast-paced environment, and experience with sales technologies such as Salesforce. This entry-level role offers diverse opportunities for growth within the Sales team with a multitude of learning opportunities aboard a team of world class professionals. This is a temporary, 12-month contract position.

Key Accountabilities

  • Contact current and retired customers with information about new products.
  • Demonstrate consultative selling techniques to identify how our products and services can best meet the our customers’ prospective needs.
  • Accurately record and track all lead interactions, including contact information, lead status, notes, and follow-up activities, within the CRM system (Salesforce).
  • Work with professional organizations to get promotional material out to their membership.
  • Seek out new customer opportunities.
  • Monitor all school conferences for additional sales opportunities.

Who You Are

The Sales Development Representative (SDR) is a highly organized, detail-oriented early career Sales professional with an interest in the Education industry. You are a proactive, thoughtful problem-solver who is able to communicate clearly and professionally with customers and internal stakeholders. You are responsible, prompt, and have a passion for providing exceptional customer service. The successful candidate will demonstrate the following traits:

  • 1-2 years of experience in a Sales or Lead Generation role.
  • Experience in K12 education and/or SaaS sales environments is an asset.
  • Strong professional presence with excellent verbal and written English communication skills.
  • Ability to operate in a fast-paced environment.
  • Ability to work independently.
  • Deadline-oriented with the ability to multitask and prioritize workload effectively.
  • Comfort with computer systems, quick to learn.
  • Strong customer service skills and high regard for customer satisfaction.
  • Well-organized, with excellent attention to accuracy and details.
  • Comfortable and adaptable to work peak times and volumes (cyclical).
  • Familiarity with Salesforce and Microsoft applications is considered an asset.

What We Offer

At Nelson, we believe in taking care of our people.

Your well-being, growth, and work-life balance matter to us, which is why we offer a comprehensive benefits package designed to support you—professionally and personally.

The below benefits apply to this temporary contract position:

  • Hybrid work model (2-days/week in-office in North York, 3-days/week WFH)
  • Flexible working hours (M-F)
  • Access to LinkedIn Learning for continuous skill growth
  • Mentorship and professional development opportunities
  • A comprehensive Employee Assistance Program (EAP) providing confidential support spanning from mental health services to financial counselling, and many things in-between.
  • This is a 12-month contract position with the opportunity to become a full-time role based on performance and needs of the business.

Don’t have 100% of the above qualifications? Do you still think Nelson is a great fit for you? We encourage you to apply anyway!  


Our EDI Statement

Nelson teaches the world by learning from everyone in it

We are committed to fostering an equitable, diverse, and inclusive workplace environment. This is an integral part of our company’s culture and mission that aligns with our four key pillars of Employee Diversity, Developing Authentic and Accurate Content, Amplifying External Voices, and Supporting the Local Community and Beyond.

We believe in the power of education and our ability to impact social change. Truth, honesty, integrity, and respect guide our decisions and actions in the development of learning solutions that empower success for all educators and learners. 

We value a respectful, inclusive, and safe workplace that nurtures belonging and represents many different cultures, backgrounds, perspectives, and opinions. Everyone is free to be who they are. 

We foster and continue to build relationships that are equitable, diverse, and inclusive with existing and future partners in education.

We commit to holding ourselves accountable by creating measurable short and long-term goals that place equity, diversity, and inclusion at the core of what we do in our resources, the workplace, the educational community, and in the larger society. 

We strive to build an inclusive world for everyone. We are stronger together.


Our Commitment

Nelson is an equal opportunity employer and is committed to Inclusion, Equity and Diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status. 


Should you require any accommodation during our recruitment and selection process, please reach out to peopleandengagement@nelson.com.

Average salary estimate

$50000 / YEARLY (est.)
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$40000K
$60000K

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What You Should Know About Sales Development Representative (12-month Contract), Nelson Education

Are you ready to kickstart your career in sales while making a positive impact in the field of education? Nelson, Canada’s largest K-12 education content provider, is on the lookout for a passionate Sales Development Representative for a 12-month contract in Toronto. In this role, you'll play a pivotal part in driving the growth of our Nelson Solutions' Product Offering through an inbound sales model. Your day-to-day will involve reaching out to current and retired customers, showcasing how our innovative solutions can support their needs, and utilizing Salesforce to track and manage customer interactions. We're searching for someone who is not only a detail-oriented and organized early career sales professional but also possesses a strong willingness to learn and adapt. This role will give you the chance to work alongside an exceptional team of industry experts while developing your skills in a fast-paced environment. Plus, our hybrid work model offers you the flexibility to balance your work life and personal commitments while enjoying access to continuous learning opportunities. If you are a proactive problem-solver who thrives on challenges and is excited about contributing to the future of education, don’t hesitate to apply today at Nelson. Your journey towards a rewarding sales career in the education sector starts here, as we create possible learning experiences together, one learner at a time!

Frequently Asked Questions (FAQs) for Sales Development Representative (12-month Contract) Role at Nelson Education
What are the key responsibilities of a Sales Development Representative at Nelson?

As a Sales Development Representative (SDR) at Nelson, your key responsibilities will include contacting current and retired customers, demonstrating consultative selling techniques to understand their needs, accurately recording interactions in Salesforce, and seeking out new customer opportunities. You'll also work closely with professional organizations to promote our offerings and monitor school conferences for additional sales leads.

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What qualifications are needed to apply for the Sales Development Representative role at Nelson?

To be considered for the Sales Development Representative position at Nelson, you should have 1-2 years of experience in a sales or lead generation role. Experience in K-12 education or SaaS sales environments is advantageous. Strong verbal and written English communication skills, the ability to thrive in a fast-paced environment, and a passion for customer service are essential qualifications as well.

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What does the training and onboarding process look like for a Sales Development Representative at Nelson?

At Nelson, the training and onboarding process for a Sales Development Representative is designed to ensure that you are set up for success. You will have access to mentorship from industry professionals, along with resources like LinkedIn Learning for continuous skill development. This supportive environment encourages you to learn about our products and sales strategies comprehensively while promoting your professional growth.

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What is the work culture like for a Sales Development Representative at Nelson?

The work culture at Nelson is centered around collaboration, inclusivity, and mutual respect. As a Sales Development Representative, you'll be part of a dynamic team that values innovative ideas and encourages open communication. Being committed to diversity and inclusion, Nelson strives to cultivate an environment where everyone feels valued and can contribute meaningfully to our mission of shaping the future of education.

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Is there an opportunity for career advancement after the Sales Development Representative contract at Nelson?

Yes! The Sales Development Representative role at Nelson is a 12-month contract position with the potential to evolve into a full-time role based on performance and the business's needs. This position can serve as a launching pad for a rewarding career in sales within the education sector, where you can grow and take on new challenges as you prove your capabilities.

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Common Interview Questions for Sales Development Representative (12-month Contract)
Can you describe your experience in sales and how it relates to the Sales Development Representative role at Nelson?

When answering this question, focus on any relevant experience in sales or lead generation you've had. Highlight specific achievements, such as how you successfully met targets or contributed to your team’s success. Connect your experiences to the responsibilities of a Sales Development Representative at Nelson, demonstrating a clear understanding of the education sector and customer needs.

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How do you handle rejection in a sales environment?

It's important to convey that handling rejection is part of the sales process. Share a specific example of a time you faced rejection and explain how you used that experience as a learning opportunity. Discuss how you maintain a positive attitude and remain motivated to continue reaching out to potential customers, reflecting resilience and determination.

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What techniques do you use to identify potential customer needs?

Discuss consultative selling techniques you may have used, such as active listening, asking open-ended questions, and researching customer profiles. Explain how these approaches helped you to identify customer needs effectively, which aligns perfectly with the responsibilities of a Sales Development Representative at Nelson.

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How do you prioritize your daily tasks in a fast-paced sales environment?

Provide insight into your time management skills by describing how you prioritize tasks by urgency and impact. You might discuss the use of CRM systems like Salesforce to track leads and ensure follow-ups while balancing multiple priorities simultaneously, showcasing you can thrive in a dynamic environment at Nelson.

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What attracted you to the Sales Development Representative position at Nelson?

Express your enthusiasm for the education sector and Nelson's commitment to shaping future learning experiences. Discuss how the company's values resonate with you and how you see yourself fitting within their innovative culture. This demonstrates your alignment with Nelson’s mission of making a positive impact in education.

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Describe a successful sales project you worked on earlier. What made it successful?

Share a specific project example that demonstrates your sales abilities. Highlight the methods used, the results achieved, and any collaborative efforts that contributed to success. Explain how you can apply these experiences to the Sales Development Representative role at Nelson.

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How comfortable are you with using sales technologies like Salesforce?

Be honest about your familiarity with Salesforce and other sales technologies. If you have experience, explain how you've effectively used them to track leads and manage relationships. If not, emphasize your adaptability and willingness to learn, indicating your excitement about gaining proficiency as part of the role at Nelson.

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What is your approach to building relationships with potential customers?

Discuss how you prioritize understanding customer needs through active engagement and communication. Highlight the importance of establishing trust and rapport, as these are vital elements in the role of Sales Development Representative at Nelson, where customer relationships are crucial for success.

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How do you stay motivated in high-pressure sales situations?

Illustrate your motivation techniques, such as setting personal goals, celebrating small wins, and maintaining a positive mindset. Share how you channel pressure into productivity, ensuring that you remain focused and committed to your objectives, which is essential for a role at Nelson.

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What do you know about Nelson and its products?

Before the interview, research Nelson’s history, mission, and core products. Discuss your understanding of their innovative solutions and their impact on education, as this reflects your genuine interest in the position and shows that you are a well-informed candidate eager to contribute positively at Nelson.

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EMPLOYMENT TYPE
Contract, hybrid
DATE POSTED
April 7, 2025

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