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At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.


As a Nielsen Field Membership Representative, you'll be the face of our company, recruiting households to participate in Nielsen ratings. This role requires travel up to 50% of the time. You'll use your unique combination of skills, knowledge, and style to consistently achieve in-person recruitment, resolution, and installation targets across various locations.


Candidates must be located in the Baltimore, MD area to be considered for this position.


Key Responsibilities:
  • Drive to selected homes using a company-provided vehicle, with frequent travel (up to 50%)
  • Conduct in-person interviews and recruit statistically selected households
  • Collect and enter household demographics and technical data
  • Collaborate with various departments to ensure compliance with procedures
  • Meet performance goals, quality standards, and customer satisfaction targets
  • Be prepared for overnight stays up to half of your working time


What are the qualifications?
  • High School Diploma/GED OR 2+ years equivalent work experience
  • Valid driver's license and satisfactory driving record
  • Strong computer skills (iOS, MS Windows, Google applications)
  • Excellent communication and persuasion skills
  • Ability to read and write English
  • Ability to work non-traditional hours, including evenings and weekends
  • Willingness and ability to travel overnight up to 50% of the time
  • Adaptability and openness to diverse environments:
  • Due to the nature of randomly selected panel homes, you must be willing and able to interact with diverse people, neighborhoods, and conditions of homes for several hours at a time.
  • Be prepared to encounter varying situations, which may include a variety of pets, as well as different levels of cleanliness or disarray that meet Nielsen's health and safety standards.
  • Comfort with working in various home environments while maintaining professionalism
  • Strong interpersonal skills to navigate diverse social situations effectively


Physical Requirements:
  • Must be willing and able (with or without reasonable accommodation) to be outside, in all weather conditions recruiting preselected residential addresses.
  • Be able to navigate stairs, elevators, walkways, and driveways (paved and unpaved) and a wide variety of entrances into people’s homes
  • Driving for up to 8 hours a day
  • Standing for up to 6 hours a day
  • Kneeling for up to 2 hours a day
  • Ability to walk 1/2 mile
  • Ability to lift 20 lbs 


Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.


 A reasonable estimate of salary range for a new employee to be offered this role would be $43,500, which would be adjusted based on each employee's geographic location.  The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.


Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.


Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.


Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

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Average salary estimate

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$43500K
$43500K

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What You Should Know About Field Sales Representative, Nielsen

Join the team at Nielsen as a Field Sales Representative, where you get to be the face of a company that is dedicated to shaping a better media future! At Nielsen, we’re passionate about our mission to provide powerful insights that drive client decisions and extraordinary results. You'll have the opportunity to travel around Owings Mill, MD, and beyond, as you engage with various households to recruit participants for Nielsen ratings. This role involves driving to designated homes, conducting in-person interviews, and collecting important demographic data, all while showcasing your exceptional communication and interpersonal skills. As you navigate diverse environments, you'll collaborate with different departments to ensure everything runs smoothly and our targets are met. Flexibility is key, as you'll spend a good portion of your time traveling—up to 50%! So, if you're up for an exciting challenge and have a knack for persuasion and problem-solving, this is your chance to make an impact. Join Nielsen, where your success fuels our future, and let’s shape the media landscape together!

Frequently Asked Questions (FAQs) for Field Sales Representative Role at Nielsen
What are the main responsibilities of a Field Sales Representative at Nielsen?

As a Field Sales Representative at Nielsen, your primary responsibilities include recruiting households for Nielsen ratings through in-person interviews, collecting vital household demographics, and meeting performance goals. This role involves significant travel to various locations, which means driving a company-provided vehicle and ensuring you're compliant with procedures across departments. Being adaptable to different social environments and maintaining professionalism while navigating diverse neighborhoods is also crucial.

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What qualifications are necessary to become a Field Sales Representative at Nielsen?

To qualify as a Field Sales Representative at Nielsen, candidates need a High School Diploma or equivalent work experience of at least two years. Additionally, a valid driver's license and good driving record are essential, alongside strong computer skills in iOS, MS Windows, and Google applications. Excellent communication and persuasion abilities, along with a comfortable approach to working in diverse environments, are also vital for success in this role.

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What kind of travel can a Field Sales Representative expect at Nielsen?

Field Sales Representatives at Nielsen can expect up to 50% travel as a fundamental part of the role. This includes driving to various neighborhoods to interact with households for recruitment. Overnight stays may also be required, meaning you'll need to be prepared for travel and diverse living environments while maintaining a professional demeanor.

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What are the physical requirements for a Field Sales Representative at Nielsen?

The role of a Field Sales Representative at Nielsen involves several physical requirements, including being able to work outside in various weather conditions, navigating different home environments, and standing for up to six hours at a time. Candidates should also be capable of driving for long periods and lifting up to 20 lbs when necessary.

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What benefits does Nielsen offer to Field Sales Representatives?

Nielsen provides a comprehensive benefits package for Field Sales Representatives, which includes health and wellness plans, a 401(k) retirement plan with company matching, generous paid time off, and a company-provided vehicle for eligible candidates. They share a commitment to creating a rewarding environment for employees, highlighting the importance of overall well-being and inclusivity.

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Common Interview Questions for Field Sales Representative
How do you go about recruiting households for Nielsen ratings?

In answering this question, you should emphasize your interpersonal skills and techniques for building rapport quickly. Mention how you approach potential participants with enthusiasm and respect, explaining the importance of their participation in shaping media insights. Share any previous experiences where you've effectively persuaded individuals to commit.

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Can you describe a challenging situation you faced while traveling for work?

When discussing a challenging situation on the road, focus on your problem-solving skills and adaptability. Explain how you encountered an unexpected route change, for example, and how you recalibrated your plans while ensuring you met your recruitment targets.

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What strategies do you use to ensure compliance with procedures in your role?

Highlight your attention to detail and organizational skills in your response. Discuss how you stay updated on company procedures, maintain meticulous documentation, and communicate with team members effectively to uphold compliance and quality standards.

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How do you handle interactions with diverse communities?

For this question, it’s essential to showcase your sensitivity and adaptability. Talk about your experience engaging with people from different backgrounds and how you adjust your communication style to foster understanding and cooperation in various social contexts.

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What motivates you in a sales role like a Field Sales Representative?

Express your passion for connecting with people and your excitement about contributing to Nielsen’s mission. Additionally, discuss your intrinsic motivation to achieve targets and how success in this role allows you to empower others through insights gathered.

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How do you prioritize your daily tasks when recruiting?

Mention your time management skills, emphasizing how you prioritize recruitment goals based on deadlines, recruitment needs, and the availability of households. Discuss how making a structured plan for the day helps you maximize efficiency and meet targets.

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What tools or technology are you comfortable using for your role?

Highlight your technical skills, particularly your proficiency with tools like mobile apps for data collection and customer interaction. Discuss your experience with reporting software and how you leverage technology to streamline the recruitment process.

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How do you ensure customer satisfaction while conducting surveys?

Discuss your focus on creating a pleasant experience for respondents. Sharing previous instances where you went above and beyond to accommodate their needs will resonate well. Emphasize the importance of listening, empathy, and feedback.

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Describe a time when you successfully met or exceeded recruitment goals.

Use the STAR method (Situation, Task, Action, Result) to detail a specific instance when you not only met but exceeded your recruitment goals. Highlight the strategies you employed and the importance of teamwork and collaboration, if applicable.

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Why do you want to work for Nielsen as a Field Sales Representative?

In your response, express your excitement about Nielsen’s role in shaping media insights and how this aligns with your career goals. Sharing what you admire about the company values, culture, and commitment to diversity can also strengthen your answer.

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Powering a Better Media Future for All People

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DATE POSTED
April 2, 2025

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