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Business Development

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Job Description

The SMB sales team (small & medium FMCG Businesses) is a key role in NIQ’s growth strategy. Focused on accelerating organic growth, the SMB Sales executive generates short-cycle revenue opportunities by contacting leads & prospects, growing business within the own client portfolio and contribute in the longer-cycle revenue processes to win the key prospects not working with NIQ for their insights based on trended sales data.

RESPONSIBILITIES

As a SMB sales executive, you will:

Own, meet and ‘smash’ the individual revenue target (Forecast and report out of targets and budgets).
Target new clients via different channels and grow the business within the existing client portfolio assigned with our core retail measurement service, prioritize client visits based on sales potential and build a sustainable external network.
Identify upselling opportunities by creating leads for international retail measurement data and the more advanced / customized NIQ services enabling to transform ad-hoc relationships into continuous partnerships.
Execute end-to-end sales process from feasibility analysis; including and pricing, negotiating terms, writing proposals, and closing the sale.
Monitor progress against revenue target with tenacity and course correct quickly where necessary by making maximum use of the available CRM tools
Utilize with creativity the tools available within the wider organization to generate leads and build your internal network
Develop pragmatic engagement plans for the key prospects & clients in your portfolio
Ensure that all sales materials, including proposals, software- & service demos are consistent and demonstrate best in class within the industry.
Initiate & Drive projects to bring new product /market combination successfully to the market
Work with other NIQ departments to ensure alignment and buy-in.

WHAT DO WE EXPECT FROM YOU?

Are you a high-energy self-starter, curious, passionate about sales, growth, building relationships and new business opportunities? Do you enjoy contributing to the great SMB Team result by having individual impact to make the difference?

Our new team member will have:

Good understanding of the dynamics of the BE FMCG business
Minimum 2/3 years of experience, preferably gained in Market Research and or FMCG Trade/Category management
Familiar with the specs and usage of retail tracking business services within the market
Skillful in driving client interest and new business through creative proposal- and solution creation resulting in high client satisfaction level.
Easy connecting with (potential) clients and ability to build and maintain own network among assigned clients & prospects
Both short-term and long-term results oriented
Excellent communication skills, ability to read other’s styles and adapt behavior accordingly.
Fluent in Spanish and English (based in Madrid or Barcelona)
Available to start as of September 2025

WHAT DO WE OFFER?

Besides an attractive salary & compensation package, NIQ offers flexible working hours and working from home, helping you to create a work/life balance that fits the best for your personal situation. Moreover, you will experience a dynamic, open, international and solution-oriented environment. You’ll be trained on-the-job to develop your skills and experience.

#LI-FC

#Hybrid

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$60000 / YEARLY (est.)

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$50000K

$70000K

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What You Should Know About Business Development, NielsenIQ

Are you ready to take on an exciting challenge as a Business Development Executive with NIQ in Madrid? Our SMB sales team is at the forefront of our growth strategy, dedicated to working with small to medium FMCG businesses. In this role, you’ll be the driving force behind generating short-cycle revenue opportunities and expanding our business portfolio. You will play a pivotal role in identifying and targeting new clients, and nurturing existing relationships by prioritizing client visits based on their sales potential. Your creativity will shine as you develop tailored engagement plans for key clients and execute the entire sales process from feasibility studies to closing deals. This position is all about goal-oriented ambition, where smashing your individual revenue targets will be your routine. With a minimum of 2–3 years’ experience in market research or FMCG, you’ll bring your skills to effectively drive client interest while maintaining a high level of client satisfaction. Fluent in both Spanish and English, you will connect effortlessly with a variety of stakeholders. With flexible working hours and a clear commitment to work-life balance, NIQ provides a supportive environment where you’ll be trained on-the-job and empowered to make a difference. Join us and be a part of a dynamic team that values diversity and inclusion, working together to meet the evolving needs of our clients and markets.

Frequently Asked Questions (FAQs) for Business Development Role at NielsenIQ

What are the responsibilities of a Business Development Executive at NIQ?

As a Business Development Executive at NIQ, you'll own your revenue targets and actively pursue new clients while nurturing existing relationships. Your responsibilities include executing an end-to-end sales process, monitoring progress against revenue targets, and identifying upselling opportunities. You'll build your client network creatively and engage key prospects pragmatically.