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Product Marketing Specialist

The world of payment processing is rapidly evolving, and businesses are looking for loyal and strategic partners, to help them grow.

Meet Nuvei, the Canadian fintech company accelerating the business of clients around the world. Nuvei's modular, flexible and scalable technology allows leading companies to accept next-gen payments, offer all payout options and benefit from card issuing, banking, risk and fraud management services. Connecting businesses to their customers in more than 200 markets, with local acquiring in 50 markets, 150 currencies and 700 alternative payment methods, Nuvei provides the technology and insights for customers and partners to succeed locally and globally with one integration.

At Nuvei, we live our core values, and we thrive on solving complex problems. We’re dedicated to continually improving our product and providing relentless customer service.   We are always looking for exceptional talent to join us on the journey!

Product Marketing is at the heart of Nuvei’s mission to accelerate revenue. We are the connective tissue between Product, Marketing and Commercial translating our product roadmap into compelling narratives that drive growth.

We turn complexity into clarity. Features into benefits. And great ideas into real, measurable business outcomes.

Our team owns both the strategy and execution of product marketing across Nuvei’s global payment products. From vertical and regional targeting to launch and lifecycle management, we craft stories that resonate—internally and externally—and empower teams to sell with confidence.

We are a department that:

1.       Helps Product build what sells

2.       Helps Sales sell what we build

3.       Helps customers get the outcomes we promised

The Role

We’re looking for a Product Marketing Manager with a minimum of 3 years of experience in product marketing (strong focus of B2B and payments is a plus) to join our growing team. You’ll play a hands-on role in defining and delivering go-to-market strategies, developing sales educational content, building messaging that cuts through complexity through a variety of channels (decks, brochures, videos) and amplifying Nuvei’s position across global markets.

What You’ll Do

  • Deeply understand the market—merchant needs, competitive landscape, vertical dynamics—and turn insight into action
  • Own targeting and messaging across product lines, geographies, and industries, with a laser focus on differentiated positioning
  • Develop internal sales collateral to provide them what they need to close deals (product battlecards, educational decks, persona guides) that align regionally vertically and to buyer journeys to drive results
  • Lead product marketing go-to-market execution for new launches, enhancements, and market expansions
  • Translate technical features into powerful value propositions and benefit-led stories that resonate with both merchants and internal teams
  • Drive adoption campaigns and expansion initiatives to help customers realise the full value of our products
  • Collaborate closely with the wider Marketing team, Commercial Enablement, Product, Solutions and Sales to ensure alignment across the funnel
  • Conduct post-launch analysis, collect feedback from the field, and refine messaging and positioning based on performance
  • Build and manage external marketing materials—decks, videos, product pages, brochures
  • Shape and maintain these external materials based on our ideal customer profiles, adapting messaging to different personas, regions, and verticals
  • Partner with the wider Marketing team on content, PR, events, and ABM to support product storytelling across channels
  • Minimum of 3 years of experience in B2B product marketing—ideally in payments, fintech, SaaS, or a similarly complex, fast-moving industry
  • Proven ability to translate complex solutions into clear, benefit-led messaging tailored to different personas and markets
  • Strong writer and storyteller—you know how to build a narrative that sells, both internally and externally
  • Skilled in developing content and collateral that empower Sales teams and close deals
  • Naturally analytical and commercially minded—you use data to make decisions, help sharpen the story and improve outcomes
  • Experienced in managing end-to-end product launches, go-to-market product strategy, and adoption campaigns
  • Confident working cross-functionally—you can build trust and influence across Product, Commercial, Solutions and Marketing
  • Creative and strong technical understanding – you can turn complex technical jargon into clear messages that land, with a clear skill for design
  • Highly organised and proactive, with strong ownership mentality and bias for action
  • Excellent communicator, presenter, and collaborator—you bring clarity and energy to everything you do
  • Strong proficiency in PowerPoint and a proven ability to build compelling, visually engaging marketing decks for external audiences is a must have.
  • 25 days annual leave
  • 5% matched pension
  • 2 days for Volunteer Charity work
  • Private Health
  • Flexible Working

Nuvei is an equal-opportunity employer that celebrates collaboration and innovation and is committed to developing a diverse and inclusive workplace. The team at Nuvei is comprised of a wealth of talent, skill, and ambition. We believe that employees are happiest when they’re empowered to be their true, authentic selves. So, please come as you are. We can’t wait to meet you. 

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CEO of Nuvei
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Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Product Marketing Specialist, Nuvei

Are you ready to take your product marketing expertise to the next level? Join Nuvei as a Product Marketing Specialist and become a vital part of our dynamic team! At Nuvei, we’re not just about payments; we’re about revolutionizing the way businesses connect with their customers across the globe. With over 200 markets and 700 alternative payment methods, we are paving the way in the fintech industry. As our Product Marketing Specialist, you will be the bridge between our innovative products, our stellar marketing strategies, and our sales force. Your mission will be to unravel the complexity of our offerings and craft compelling narratives that not only resonate with our internal teams but also captivate our customers. If you have at least three years of B2B product marketing experience, especially in payments, you’ll thrive in this role. You’ll develop targeted messaging, sales collateral, and lead the execution of go-to-market strategies that can take our products to new heights. Collaborating with diverse teams, you’ll convert technical details into impactful value propositions, driving product adoption and customer satisfaction. Your role is crucial in ensuring our products' stories are told with clarity and engagement, resulting in measurable outcomes. So if you’re eager to make a difference, innovate within the fast-paced fintech landscape, and help us accelerate growth through persuasive storytelling, Nuvei is waiting for you!

Frequently Asked Questions (FAQs) for Product Marketing Specialist Role at Nuvei
What are the responsibilities of the Product Marketing Specialist at Nuvei?

As a Product Marketing Specialist at Nuvei, your responsibilities include developing go-to-market strategies, crafting sales educational content, and translating technical features into compelling benefit-led narratives. You'll also create sales collateral that aligns with buyer journeys, lead product launches, and collaborate across teams to ensure consistency in messaging.

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What qualifications are needed for the Product Marketing Specialist role at Nuvei?

To be considered for the Product Marketing Specialist position at Nuvei, candidates should have a minimum of 3 years of experience in B2B product marketing. A strong focus on payments or fintech is a plus. Essential skills include storytelling, analytical thinking, proficient writing abilities, and experience with product launches and go-to-market strategy.

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How does the Product Marketing Specialist at Nuvei contribute to business growth?

The Product Marketing Specialist at Nuvei plays a pivotal role in connecting product strategies with market needs. By developing insightful product narratives and effective sales collateral, you enable the sales team to close deals. Moreover, through targeted messaging and adoption campaigns, you help customers realize the full value of Nuvei's products, driving growth and success.

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What does a typical day look like for a Product Marketing Specialist at Nuvei?

In a day in the life of a Product Marketing Specialist at Nuvei, you can expect to collaborate with product teams to understand market needs, develop and refine messaging, create impactful sales materials, and analyze product performance. Your role is dynamic and involves creative storytelling, strategic planning, and hands-on execution. No two days are the same!

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What makes Nuvei a great place to work for a Product Marketing Specialist?

Nuvei offers a vibrant work culture centered on collaboration, innovation, and diversity. As a Product Marketing Specialist, you will be empowered to excel in an engaging environment that values your authentic self. With flexible working conditions, ample annual leave, and opportunities for professional growth, Nuvei is dedicated to helping you thrive in your career.

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Common Interview Questions for Product Marketing Specialist
Can you describe your experience in product marketing, particularly in the payments industry?

When discussing your experience in product marketing, especially within the payments space, highlight specific roles and responsibilities that align with the Product Marketing Specialist position at Nuvei. Focus on your successes in market research, campaign execution, and sales collateral creation. Use metrics to showcase your impact.

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How do you approach crafting a go-to-market strategy?

To answer this question effectively, detail your understanding of market analysis, customer personas, and alignment with sales goals. Explain your process for identifying key messaging and how you collaborate with cross-functional teams to ensure a cohesive strategy that meets business objectives.

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What methods do you use to measure the effectiveness of product marketing initiatives?

When responding, emphasize the importance of data-driven decision-making. Discuss your use of KPIs such as sales metrics, customer engagement rates, and market feedback to evaluate the success of product marketing initiatives, along with how this analysis informs future strategies.

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How do you translate technical features into customer-centric messaging?

Explain your ability to distill complex technical details into relatable benefits that resonate with different customer personas. Share examples of past campaigns where you successfully crafted messages that turned features into compelling value propositions, enabling better understanding and sales.

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Can you give an example of a successful product launch you've managed?

While describing a successful product launch, focus on your role in planning, execution, and post-launch analysis. Highlight the strategies employed, how you coordinated with various teams, and the outcomes achieved, using metrics to measure success and customer response.

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What challenges have you faced in your previous product marketing roles, and how did you overcome them?

When discussing challenges, pick a significant obstacle, such as aligning messaging across teams or adapting to market changes. Share the steps you took to address the issue, emphasizing your problem-solving skills and how you learned from the experience.

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How do you stay updated on market trends and competitive landscape in the fintech space?

Discuss your methods for staying informed, such as following industry news, participating in seminars, and engaging with professional networks. Explain how your research translates into actionable insights that inform your marketing strategies for Nuvei’s products.

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How do you prioritize tasks in a fast-paced product marketing environment?

When answering, explain your approach to time management and prioritization. Describe tools or methods you use to assess deadlines and impacts, ensuring that urgent and strategic tasks are completed efficiently while maintaining quality.

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What role does customer feedback play in your product marketing strategy?

Address the importance of customer feedback not only in shaping products but also in refining your marketing strategies. Share how you gather customer insights and how that feedback informs future messaging, positioning, and overall product success.

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Why do you want to work at Nuvei as a Product Marketing Specialist?

Express your genuine interest in Nuvei’s mission and innovative approach to payments. Highlight specific aspects of their work culture and product offerings that resonate with you, while emphasizing how your background aligns with the company’s goals and your eagerness to contribute to their success.

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OUR PURPOSE Accelerating our customers' business. HOW WE DO IT By being flexible and agile, we provide the payment technology and insights our customers and partners need to succeed locally and globally with one integration. OUR VALUES Innovati...

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Full-time, remote
DATE POSTED
April 10, 2025

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