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Marketer

Reports to: Administrator

Full Wage Range: $23.00 - $30.00

Full job description:

The primary purpose of your job position is to develop, coordinate, direct, and administer our facility’s marketing and public relations programs and services. Essential Duties Maintain a current listing of all resident care employee phone numbers. Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices. Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations. Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs. Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary Assist in the development, implementation, and tracking of customer satisfaction surveys. Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary. Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive. Ensure that all employees follow established policies and procedures governing the release of information. Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc. Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities. Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary. Maintain an adequate liaison with families, residents, and community and civic leaders. Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility. Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike. Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility. During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergencyconditions. Assist department directors in the planning, conducting, and scheduling of in service training classes, on the job training and orientation programs concerning the facility’s marketing and public relations programs and activities Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility. Follow established ergonomics policies and procedures governing lifting techniques, repetitive tasks, and the use of safety equipment and supplies to prevent work related injuries and illnesses. Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility. Serve on various committees of the facility as directed by the Administrator. Maintain the confidentiality of all resident care information including protected health information. Report known or suspected incidents of unauthorized disclosure of such information. Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate. Supervisory Requirements This position has supervisor responsibilities Qualification Education and/or Experience Must possess, as a minimum, A Bachelor’s Degree from an accredited college/university, or equivalent. (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.) Language Skills Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees. Mathematical Skills Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations. Reasoning Ability Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Certificates, Licenses, Registrations To perform this job successfully, an individual must be proficient in the Microsoft Suite products. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 25 pounds. Prolonged use of a desk top or laptop computer. While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear. Frequent use of all office related equipment to include; copier/scanner/fax, telephone, and calculator. May be necessary to assist in the evacuation of residents during emergency situations. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate. Additional Information Note: Nothing in this job specification restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

Summary of Benefits

We are proud to offer our staff low monthly premium payments for employees and dependents will be as follows:

Medical, Dental, Vision

401(k) plan with employer match

Generous paid time off for vacation accruing at 4 hours a month, 48 FT or 40 PT annually recurring sick day hours prorated based on hire date, and 7 paid Holidays each year.

EOE/M/F/VETS/DISABLED – At South Creek Post Acute, it is our promise to personally touch lives every day. It is a philosophy of caring based on our core values Excellence, Trust, Accountability, Mutual Respect, and Love, that are at the center of all that we do. We are committed to a diverse and inclusive workforce that represents all of us, coming from different experiences, cultures, backgrounds, and viewpoints. Inclusion is the way we treat one another and how we celebrate what makes us different.

Pay: $23.00 - $30.00 per hour depending on experience and education.

The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.

Average salary estimate

$55200 / YEARLY (est.)
min
max
$48000K
$62400K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketer, PACS

Are you an enthusiastic and creative Marketer looking to make a real impact? Join South Creek Post Acute, where your role will be pivotal in shaping our marketing and public relations efforts! In this dynamic position, you’ll develop, coordinate, and implement innovative marketing strategies that resonate with our community while showcasing the incredible services we offer. Your day-to-day will involve crafting compelling public relations campaigns, maintaining accurate informational materials, and engaging with residents and families to understand their experiences. We’re looking for someone who can collaborate across departments, and you’ll have the chance to lead community outreach efforts to build lasting relationships. Do you have a passion for promoting care and service excellence? You'll also participate in training initiatives to ensure our team is aligned with our marketing vision. With a Bachelor's Degree or equivalent experience in marketing/public relations, you'll thrive in a role that values creativity, strategic thinking, and community engagement. Here at South Creek, we believe that every day is an opportunity to touch lives positively, and we can’t wait for you to bring your unique skills to our team! With a full wage range of $23.00-$30.00 per hour, we offer a supportive and fulfilling work environment where your contributions are celebrated.

Frequently Asked Questions (FAQs) for Marketer Role at PACS
What are the primary responsibilities of a Marketer at South Creek Post Acute?

As a Marketer at South Creek Post Acute, you will be tasked with developing and directing our marketing and public relations programs. This includes creating strategies to increase our census, maintaining communication with the community about our services, and ensuring that all public information is accurate. You will also assist department directors with marketing policies, conduct customer satisfaction surveys, and help organize community outreach initiatives.

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What qualifications do I need to be a Marketer at South Creek Post Acute?

To qualify for the Marketer role at South Creek Post Acute, you should hold a Bachelor's Degree from an accredited institution or possess equivalent experience in marketing or public relations, ideally within a healthcare setting. Five years of relevant experience can be accepted in lieu of a degree. Excellent communication skills and proficiency in Microsoft Suite are essential.

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How does community engagement play a role in the Marketer position at South Creek Post Acute?

Community engagement is a vital aspect of the Marketer role at South Creek Post Acute. You will be responsible for establishing and fostering relationships with families, residents, and civic leaders to support our initiatives. Participating in community service and promoting charitable activities ensures our continuous connection with the community and enhances our facility's visibility.

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What kind of working environment can I expect as a Marketer at South Creek Post Acute?

As a Marketer at South Creek Post Acute, you can expect a supportive and collaborative working environment. The facility values creativity and community, fostering an atmosphere where your ideas are welcomed. You will primarily work in a low to moderate noise level environment, and our commitment to diversity and inclusion means you will be part of a team that celebrates different perspectives.

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What benefits are offered to Marketers at South Creek Post Acute?

At South Creek Post Acute, we pride ourselves on offering an attractive benefits package for our Marketers, including low monthly premium payments for medical, dental, and vision insurance, a 401(k) plan with employer match, generous paid time off, and seven paid holidays annually. We believe in rewarding our employees for their hard work and commitment to our mission.

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Common Interview Questions for Marketer
How would you develop a marketing strategy for a healthcare facility like South Creek Post Acute?

When developing a marketing strategy for South Creek Post Acute, I would start by conducting market research to identify our target audience and their needs. I would then create a multi-channel approach that includes online advertising, community outreach, and partnerships with local organizations to build brand awareness and trust. Key performance indicators would be established to measure success and adjust strategies as needed.

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Can you describe a successful public relations campaign you have managed?

Certainly! In my previous role, I orchestrated a public relations campaign that aimed to raise awareness about our new patient care initiative. This included press releases, partnering with local media, and organizing an open house event. As a result, we saw a significant increase in inquiries and a positive shift in community perception, demonstrating the effectiveness of targeted communication strategies.

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What experience do you have with customer satisfaction surveys?

I have extensive experience in developing and implementing customer satisfaction surveys, where I ensure they are engaging and user-friendly. By analyzing feedback, I can identify areas for improvement and develop actionable steps that enhance the overall resident experience, which is crucial in a healthcare environment like South Creek Post Acute.

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How do you ensure compliance with privacy rules and regulations in your marketing efforts?

Compliance with privacy rules is essential in healthcare marketing. I make sure to review all materials to ensure they adhere to HIPAA regulations and our internal policies governing the release of information. Additionally, I regularly train staff on these policies to foster a culture of compliance and care in our communications.

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What role does teamwork play in your marketing approach?

Teamwork is fundamental to successful marketing. At South Creek Post Acute, I would collaborate with various departments to ensure consistent messaging and joint efforts in initiatives. By involving different perspectives, we can create robust marketing strategies that resonate well with our target audience.

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How do you keep up with trends in marketing and public relations?

I stay updated on marketing and public relations trends by subscribing to industry journals, attending webinars and conferences, and participating in professional networks. This allows me to implement innovative strategies that can enhance our efforts at South Creek Post Acute and ensure we remain competitive.

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Describe a time when you had to manage a marketing budget. How did you handle it?

In my previous position, I was responsible for managing a substantial marketing budget. I carefully tracked expenses against planned allocations, prioritized initiatives based on return on investment, and regularly reported on the budget's status to leadership. This approach ensured we effectively utilized resources to achieve our goals.

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What digital marketing tools or software are you familiar with?

I am proficient in various digital marketing tools, including Google Analytics for tracking website performance, social media scheduling tools like Hootsuite, and email marketing platforms such as Mailchimp. Familiarity with these tools helps create effective campaigns and measure their success.

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How would you handle negative publicity for South Creek Post Acute?

In the face of negative publicity, I would quickly assess the situation and develop a strategic response. It’s important to communicate transparently and promptly, addressing concerns while highlighting the positive aspects of our facility's services. Proactive communication ensures that we maintain trust with the community.

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What motivates you about working in the healthcare marketing field?

Working in healthcare marketing is incredibly rewarding as it allows me to blend my marketing skills with my passion for making a difference in people's lives. Knowing that my efforts can positively influence care perceptions and community awareness drives me to continuously seek improvements and innovate our outreach efforts.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 2, 2025

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