Marketing Operations Associate

As a Marketing Operations Associate at PENN Entertainment, you will oversee the execution of promotional campaigns that enhance user engagement and retention across our online gaming platforms. Your primary responsibilities include preparing and coordinating marketing campaigns, ensuring compliance with regulations, and analyzing campaign performance to optimize future initiatives.

To be considered for the Marketing Operations Associate role at PENN Entertainment, candidates should have a bachelor’s degree in marketing, management, or a related field, along with 1-2 years of experience in digital marketing or online gaming operations. Strong communication skills and a passion for the gaming industry are also important.

To stand out as an applicant for the Marketing Operations Associate role at PENN Entertainment, showcase your digital marketing experience, detail-oriented mindset, and cross-functional collaboration skills. Demonstrating a strong interest in online gaming and familiarity with marketing technology tools will also set you apart.

A Marketing Operations Associate at PENN Entertainment should be comfortable using various marketing technology tools, including Asana for project management, Branch for tracking and analytics, and other back-office tools that facilitate campaign execution and performance reporting.

PENN Entertainment is committed to your career growth. As a Marketing Operations Associate, you'll have opportunities to expand your skills and explore new avenues within the company, thanks to our supportive environment that encourages innovation and professional development.

Highlight specific campaigns you've worked on, focusing on your role in the execution process, the tools used, and the outcomes achieved. Be clear about how your contributions improved user engagement or retention, as this demonstrates your value to the team.

Discuss your approach to task management, emphasizing any tools or methods you utilize to organize your workload. Share examples of how you've successfully juggle competing priorities while maintaining quality in your work.

Talk about different marketing strategies, such as personalized promotions or loyalty programs, that have proven successful in the gaming industry. Use data-driven insights to back up your opinions, showing that you're knowledgeable and proactive in improving retention.

Explain your understanding of marketing compliance in online gaming, including how you would develop promotional terms and conditions. Mention any experience you've had working with legal teams to ensure marketing materials meet regulatory requirements.

Share a specific scenario where you worked with teams like product, design, or customer support. Focus on the objectives of the collaboration and the impact it had on the marketing campaign to highlight your teamwork skills.

Discuss key performance indicators (KPIs) such as user engagement rates, conversion rates, and retention metrics. Explain how analyzing these metrics can inform future campaigns and improve overall marketing strategy.

Talk about your sources for industry news, such as blogs, podcasts, or webinars. Mention any professional groups or organizations you engage with to learn about the latest developments in digital marketing within the gaming sector.

Provide an overview of the campaign’s goals, strategies employed, and the results achieved. Highlight what you learned from the experience and how it has shaped your approach to future campaigns.

Emphasize the importance of effective communication among team members and departments. Discuss how clear communication can prevent misunderstandings and streamline campaign execution.

Mention soft skills such as attention to detail, adaptability, teamwork, and effective communication. Provide examples of how these skills contribute to success in a fast-paced marketing environment.