As a Marketing Designer at Speak, you'll be instrumental in creating engaging designs that resonate with users and drive conversions. Your responsibilities will include designing eye-catching ads, emails, and landing pages, and crafting compelling video content for various advertising platforms and social media channels. You’ll work closely with the marketing teams and external stakeholders to ensure all designs align with Speak’s brand image and effectively engage our target audience.

To qualify for the Marketing Designer role at Speak, candidates should have at least 6 years of design experience, with a focus on marketing-specific work for at least 2 years. A strong portfolio showcasing digital marketing campaigns, proficiency in design software like After Effects, Illustrator, Photoshop, and Figma, and excellent language skills in native-level French and professional English are essential. Additional languages like Spanish or Italian are a plus, contributing to your effectiveness in a global tech environment.

At Speak, a Marketing Designer will work on a variety of projects including paid advertising campaigns, email newsletters, and social media content. You'll also design landing pages that enhance user experience and optimize for conversions. This role allows for a unique blend of creativity and data-driven decisions—ensuring that each design not only looks great but performs effectively based on user feedback and performance metrics.

A Marketing Designer at Speak plays a vital role in our mission to improve language learning. By creating visually engaging marketing materials, you will help illustrate how our AI-powered platform can assist users in achieving fluency in new languages. Your designs will not only capture attention but will also educate potential users about the unique advantages of our platform, thus driving engagement and support for our global mission.

At Speak, the Marketing Designer will join a dynamic team of talented individuals who are passionate about language learning and education technology. You'll collaborate with marketing teams based in Europe and central teams in San Francisco, working alongside creative professionals, agency partners, and freelance designers from diverse backgrounds and geographical locations. This collaborative environment nurtures creativity and innovation, making it an exciting place to work.

In approaching design for various marketing platforms, I consider the unique strengths and audience preferences of each platform. For example, for Instagram, I aim to create eye-catching visuals that are highly shareable, while for Google Ads, I focus on clear, concise messaging that encourages clicks. My process involves researching each platform's standards and best practices, followed by user testing to ensure that designs resonate with the target audience.

One particularly successful campaign I designed involved a combination of targeted social media ads and engaging email newsletters for a product launch. By conducting A/B testing on visuals and messaging, I optimized each element based on user data. The result was a 30% increase in conversion rates and a significant uplift in user engagement, which I believe stemmed from a clear understanding of our audience's needs.

I welcome feedback as a critical part of the design process. When I receive critiques, I take the time to understand the perspectives being shared, leveraging constructive criticism to improve my work. I often collaborate closely with marketing teams to discuss feedback collectively, ensuring that we work toward designs that meet our shared goals while maintaining a user-centric approach.

I primarily use Adobe Creative Suite, particularly Illustrator and After Effects for static and motion graphics. Figma is my go-to for collaborative design work and wireframing. These tools allow me to create high-quality visuals and wireframes quickly, enable efficient collaboration, and ensure that my designs are aligned with marketing objectives and user expectations.

To stay current with design trends, I regularly follow industry blogs, attend webinars, and participate in design communities. I also take inspiration from successful marketing campaigns, analyzing what works and why. Engaging with other designers on platforms like Behance and Dribbble allows me to see innovative designs which I can translate into my work for Speak.

I measure the effectiveness of my designs through key performance indicators such as click-through rates, conversion rates, and user engagement metrics. After implementing designs, I closely analyze these metrics to understand how well they resonate with our audience. This data informs my decisions for future designs, enabling continuous iteration and optimization.

User-centric design is at the core of my approach. I believe that understanding the user's journey and their preferences is crucial in creating effective marketing materials. I conduct user research, gather feedback, and incorporate insights into my design process to ensure that the final product not just looks good, but also serves the user's needs and enhances their experience.

When faced with multiple deadlines, I assess the urgency and impact of each project. I maintain an organized schedule and communicate with my team about timelines and expectations. Prioritizing projects based on overall strategic goals allows me to focus my energy on tasks that have the most significant impact, while still ensuring that I meet all deadlines.

A strong marketing design balances creativity with clarity. It should capture attention while delivering a clear, informative message that resonates with the target audience. Effective marketing design also adapts to various platforms and uses data-driven insights to guide and refine the design elements, ensuring they serve both the user and marketing goals.

I am drawn to Speak because of its mission to transform the language learning landscape. I admire the innovative approach to using AI and the commitment to making language learning accessible to all. Additionally, I believe my design skills and passion for user-centric design align perfectly with Speak's goals, and I'm excited about the opportunity to collaborate with a diverse team that values creativity and impact.