Product Marketing Manager, Tanager and Hyperspectral Data

As the Product Marketing Manager for Tanager and Hyperspectral Data at Planet, you will be responsible for developing and executing go-to-market strategies for hyperspectral products. This includes conducting market analysis, shaping messaging, and collaborating with internal teams to create materials like presentations and demo content. Additionally, you'll monitor market trends and customer feedback to drive product adoption and represent Planet at industry events.

To succeed as a Product Marketing Manager at Planet, a Bachelor’s degree along with at least six years of product marketing experience, particularly in technical sectors, is required. Candidates should possess strong analytical skills to shape the go-to-market strategy and must be able to translate complex technical information into engaging narratives that resonate with diverse customer audiences.

The Product Marketing Manager role at Planet is crucial for promoting our Tanager hyperspectral data products, which provide valuable insights into methane emissions and other environmental aspects. By effectively communicating the capabilities of our products to customers in energy, government, and agriculture sectors, you will help drive sustainability initiatives and regulatory compliance, ultimately making a positive impact on the environment.

At Planet, the work culture is deeply people-centric and collaborative, promoting innovation and growth. As a Product Marketing Manager, you will be part of a team of diverse experts dedicated to using space technology to tackle global challenges. The hybrid work environment fosters flexibility, allowing you to work closely with local teams while also engaging with colleagues from around the world, enhancing the richness of ideas and approaches.

As a Product Marketing Manager at Planet, you will have numerous opportunities for career growth due to the company's expanding presence in the hyperspectral data sector. You'll gain valuable experience in strategic market positioning and customer engagement, paving the way for future roles in leadership or specialized product strategy within a fast-growing company committed to innovation and humanitarian efforts.

When answering this question, highlight specific examples of past experiences where you've developed go-to-market strategies for technical products. Discuss how you translated technical features into customer benefits, how you analyzed market trends, and how you worked with cross-functional teams to ensure successful product launches.

Discuss your methodology for market research, competitive analysis, and customer segmentation. Describe how you would identify key messaging, target demographics, and the channels you would use to reach potential customers effectively. Your structured approach will showcase your strategic thinking.

Provide insights into your communication skills, mentioning the use of storytelling, analogies, and visual content. Share examples of how you've previously simplified technical concepts in presentations or marketing materials to engage a broader audience successfully.

Focus on a specific instance where you identified a shift in the market or customer feedback that prompted you to pivot your approach. Explain the steps you took and the results of implementing those changes, demonstrating your adaptability and strategic foresight.

Discuss the KPIs you consider vital for assessing the impact of a marketing campaign, such as lead generation, conversion rates, brand awareness, and customer engagement. Describe a scenario where you analyzed campaign performance and used insights to inform future strategies.

Talk about the importance of working with various teams—such as sales, product development, and customer service—to align marketing strategies with overall business goals. Provide examples of successful collaborations you've been part of, demonstrating the value of diverse perspectives.

Describe your approach to creating training materials, demos, and enablement tools that empower sales teams. Highlight the importance of feedback and open communication to ensure that the sales staff feels confident and well-informed about the product details.

Outline your process for identifying industry topics, trends, and insights that resonate with your target audience. Discuss how you would produce whitepapers, webinars, or case studies that not only establish credibility but also position Planet as an industry leader.

Be prepared to describe a specific product launch, detailing the strategies you employed, the challenges you faced, and the final outcome. This will exemplify your capability to manage end-to-end product marketing processes effectively.

Express your passion for the intersection of technology and sustainability. Emphasize your alignment with Planet’s mission to leverage space for humanitarian efforts and your eagerness to contribute to innovative products that can impact our environment positively.