Data Marketplace Lead

As the Data Marketplace Lead at Mantis, your primary responsibilities include establishing new data partnerships with SSP and DSPs, collaborating with the Digital Commercial Director to enhance our offerings, and providing expertise to Mantis Marketplace publishers regarding data strategies and best practices. You're tasked with ensuring that our team continuously improves external programmatic sales knowledge and successfully drives contextual advertising strategies.

Candidates for the Data Marketplace Lead role at Mantis should possess advanced programmatic knowledge, particularly related to data access through SSPs and DSPs. Demonstrable experience in a sales role and a proven track record of success in establishing buyside relationships are essential. Additionally, strategic thinking, excellent organizational skills, and a collaborative mindset are crucial to thrive in this fast-paced environment.

Mantis is committed to nurturing talent and enhancing career growth for the Data Marketplace Lead by offering opportunities for continuous learning in the quickly evolving data landscape. You’ll be supported in building robust networks both internally and externally, while also gaining insights from industry leaders to enhance your understanding of competitive strategies and market shifts.

The work environment at Mantis for the Data Marketplace Lead is dynamic, innovative, and collaborative. This position combines home-based work with hub-based collaboration at our Canary Wharf office, ensuring flexibility while engaging with key stakeholders and team members. You're encouraged to be a self-starter, handling various priorities in a fast-paced setting focused on achieving our ambitious 2025 goals.

Mantis offers a competitive salary along with a comprehensive benefits package for the Data Marketplace Lead. Benefits include a pension scheme with matched contributions, generous holiday allowances, enhanced family leave policies, private healthcare cash plans, and wellbeing support. We prioritize diversity and inclusion, ensuring that you have access to events and programs that celebrate varied perspectives and backgrounds.

When building partnerships with SSPs and DSPs, I focus on understanding their business models and identifying mutual benefits. I leverage my existing relationships and keen negotiation skills to create compelling proposals that address both parties' needs, ensuring alignment on goals and performance metrics.

My experience in programmatic advertising has given me a comprehensive understanding of how data flows through SSPs and DSPs. This knowledge is crucial as it enables me to design effective strategies that optimize partnerships and enhance our contextual advertising offerings, ultimately driving revenue growth.

Supporting publishers in enhancing their data practices requires tailored strategies. I implement best practice workshops, provide training on data analytics, and ensure communication of actionable insights to empower them in leveraging data effectively for monetization and audience engagement.

I stay updated on industry trends and competitors by regularly attending industry conferences, participating in webinars, and subscribing to relevant publications. Networking with industry experts and engaging in online forums also helps me gain insights that inform our strategic initiatives.

In a previous role, I implemented a successful sales strategy that involved identifying key business objectives of potential clients. I crafted targeted presentations that illustrated how our data solutions addressed their specific challenges, which resulted in a significant increase in our client acquisition rate.

Handling multiple priorities in a fast-paced environment requires effective prioritization and strong organizational skills. I utilize project management tools and time management techniques to ensure that I meet critical deadlines and align my daily activities with strategic goals.

Data is central to decision-making at Mantis. We rely on comprehensive data analytics to assess the effectiveness of our partnerships, understand market trends, and inform our overall strategy, ensuring we continue to deliver compelling value to our clients.

I assess the success of a data partnership by establishing clear KPIs aligned with our goals, monitoring performance regularly, and collecting feedback from both internal teams and partners. This ongoing evaluation helps us make necessary adjustments to enhance value and drive success.

To educate teams about Mantis's contextual segments, I create engaging training sessions that demonstrate the importance and application of these segments. I also provide real-case scenarios that illustrate their effectiveness in driving targeted campaigns and enhancing audience engagement.

I believe I would be a great fit for the Data Marketplace Lead role at Mantis due to my unique blend of programmatic expertise, proven sales success, and a collaborative mindset. My passion for harnessing data to drive impactful advertising solutions aligns perfectly with Mantis's mission to lead in innovation and effectiveness.