Senior Growth Strategist, SEM

As a Senior Growth Strategist, SEM at Realtor.com®, you will oversee multi-million dollar SEM budgets, driving the strategy for high-impact campaigns across various business lines. Your daily responsibilities will include developing targeted campaigns that align with product launches, optimizing landing page experiences, and leading key optimization initiatives like automation and A/B testing to enhance performance and efficiency.

To succeed as a Senior Growth Strategist, SEM at Realtor.com®, you should have a bachelor's degree and a minimum of 8 years of SEM experience, especially in growth and performance marketing. A proven track record of managing SEM budgets exceeding $10M is essential, along with strong analytical skills and familiarity with SQL to analyze data-driven insights effectively.

In the Senior Growth Strategist, SEM role at Realtor.com®, you'll play a critical part in the company’s mission to empower people in their home-finding journeys. By executing high-growth campaigns and optimizing advertising strategies, you help connect buyers and sellers with valuable insights, ultimately making real estate more accessible for everyone.

Essential skills for a Senior Growth Strategist, SEM at Realtor.com® include strong analytical and problem-solving abilities, proficiency in managing large budgets, and a comprehensive understanding of campaign optimization techniques. Additionally, effective communication skills are necessary for presenting insights to both peers and senior leadership.

As a Senior Growth Strategist, SEM at Realtor.com®, you'll collaborate with multiple teams, including product, analytics, and creative units. This collaboration will allow you to optimize landing experiences, develop compelling ad strategies, and turn data into actionable insights, all aimed at enhancing the customer journey in the real estate sector.

In responding to this question, detail your experience with managing SEM budgets, specifically focusing on how you monitor spending and make adjustments. Highlight examples of successful campaigns where your strategies resulted in improved ROI, discussing specific tools or approaches you used to achieve results.

For this question, explain your methodology for A/B testing, including how you select variables to test and measure success. Provide an example of a test you've conducted, including the results and how the insights informed your SEM strategies moving forward.

When answering, demonstrate your industry knowledge by discussing emerging trends or technologies that could affect SEM strategies for real estate. Talk about how these trends may influence consumer behavior and campaign optimization efforts moving forward.

In your response, discuss the steps you take to stay updated on SEM best practices, including frequent training, attending webinars, or subscribing to industry publications. Mention specific best practices you prioritize in your campaigns and how they lead to improved performance.

To answer this, share your experience with using analytics tools to track performance metrics like ROAS, CPA, and CTR. Provide examples of reports you've generated that influenced decision-making, demonstrating your ability to extract actionable insights from data analysis.

For this question, detail your approach to improving landing page experiences, which could include A/B testing content, call-to-action placements, or user behavior analysis. Showcase your experience with collaborating across teams to align landing pages with marketing goals.

Discuss your strategies for effective communication and collaboration with various teams. Provide examples of successful cross-functional projects you've led and how you facilitated teamwork to achieve shared SEM goals.

Share a specific challenge you encountered in an SEM campaign and the steps you took to address it. Focus on the analysis you performed to diagnose the issue, the actions you implemented to resolve it, and the positive outcomes that resulted.

Reflect on what you learned from past experiences, including successful strategies and lessons from less successful campaigns. Focus on how these insights could be applied to create high-impact campaigns as a Senior Growth Strategist, SEM at Realtor.com®.

Discuss the resources you leverage to stay current with digital marketing trends, such as attending conferences, connecting with thought leaders in the industry, or participating in online communities. Highlight how continuous learning informs your SEM strategies.