Growth Hacking team lead

As a Growth Hacking Team Lead, you'll own and implement strategies focused on marketing automation, user conversion, and data-driven experiments. This includes automating the customer journey, enhancing conversion rate optimization, and managing our analytics stack to ensure accurate tracking. You're responsible for driving higher customer acquisition and retention rates while leading a team to continually innovate.

We are looking for candidates with at least 4+ years of experience in growth marketing, focused specifically on marketing automation and conversion rate optimization. Experience in leading a team specialized in growth experimentation and analytics is crucial, alongside proficiency in CRM tools like Braze and behavioral analytics platforms such as Amplitude.

Essential tools for the Growth Hacking Team Lead role include CRM automation tools such as Braze and MoEngage, as well as analytics and testing frameworks like Amplitude, Google Optimize, and Hotjar. Familiarity with SQL and Python/R for growth data analysis will be a significant advantage as well.

Key skills include a deep understanding of user psychology, behavioral triggers, and customer segmentation, alongside strong problem-solving abilities and a data-driven mindset. You must also be adept at managing stakeholder relationships and collaborating effectively across marketing, product, and engineering teams to implement successful growth strategies.

The Growth Hacking Team Lead is crucial for driving the company's growth by leading strategic initiatives that automate marketing processes and enhance user experiences. By utilizing analytical tools to monitor KPIs and implement innovative growth experiments, this role has a direct impact on increasing customer engagement and overall company performance.

Share specific growth marketing strategies you've implemented, detailing the objectives, the framework you followed, and the measurable outcomes. Emphasizing data-driven decision-making and adaptability to changes will showcase your expertise.

Discuss your methodology for designing A/B tests, including hypothesis formation, metric selection, and analysis of results. Highlight your familiarity with A/B testing tools and your ability to iterate on findings based on user behavior data.

Provide examples of marketing automation tools you've worked with, such as Braze or MoEngage, and how you utilized them to create customer journeys or triggered campaigns. Detail the impact of automation on customer engagement and retention.

Emphasize the significance of data analysis in your growth strategies. Explain how you utilize analytics tools like Amplitude or Hotjar to track user behavior, identify trends, and make informed decisions that drive growth.

Share strategies you've used to facilitate collaboration with marketing, product, and technology teams. Describe how you keep everyone aligned on goals and share findings to ensure that experiments and initiatives are successful.

Detail a specific instance where you analyzed data, detected a need for change, and successfully pivoted your strategy. Highlight your analytical approach and the positive outcomes that resulted from the pivot.

Discuss your approach to integrating short-term growth hacks with a broader brand vision. Explain how you prioritize initiatives to ensure they align with long-term brand goals while achieving immediate results.

Explain the key performance indicators you focus on, such as customer acquisition costs, conversion rates, and customer retention rates. Discuss how tracking these metrics informs your strategy and decision-making.

Highlight your leadership experience, providing examples of how you managed a team to implement growth experiments and projects. Talk about fostering a culture of innovation, learning, and results within your team.

Mention your methods for keeping current with industry trends, such as networking with professionals, participating in webinars, reading industry blogs, and utilizing platforms like LinkedIn to follow thought leaders in growth marketing.