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Senior Manager, Channel Sales

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

We are looking for a passionate and results-driven Senior Manager, Channel Sales (Accounting Partnerships) with a builder mindset to help us expand our horizons and drive our growth to new heights. You will be pivotal in driving transformational change for our Accounting & Bookkeeping (AB) Channel Sales motion as we move upmarket with the size of partners we work with and help to build a strategic account-based (outbound) selling motion. In this role, you will also work to identify and capitalize on business opportunities, forge strategic partnerships, and drive revenue growth.

Joining Relay means an opportunity to make a huge impact in building solutions with the potential to reach 29 million small businesses across North America. This is a unique opportunity to be part of a winning Sales team culture, establish a foundation in a scrappy environment, and contribute to our success story.

What You’ll Be Doing:

  • Lead, manage and coach a world-class team of Account Executives and Account Managers on our AB Channel Sales team

  • Build and execute our strategic account-based selling (outbound) motion 

  • Identify opportunities in the business and execute projects to improve our sales process, strategy and playbooks

  • Partner and collaborate with cross-functional teams including Marketing, Revenue Operations, Sales Enablement, etc. 

  • Stay abreast of industry trends and market dynamics to inform sales strategies

  • Analyze data and feedback to refine and optimize approaches for maximum impact

Who You Are:

  • You have 3-5 years of experience managing and leading a Sales team, ideally within a startup environment

  • You are results-oriented with a track record of meeting and exceeding targets

  • You have a creative and strategic mindset with a knack for identifying and amplifying market opportunities

  • You are passionate about coaching and the development of people

  • You have operational rigor – you are always looking for ways to solve and improve technical and process inefficiencies that impact the sales funnel

Bonus Points:

  • You have prior experience in B2B SaaS, fintech or a neobank

  • You have worked with SMBs and/or ABs in North America

Our Commitment To You:

  • Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. 

  • Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.

  • Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.

  • Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.

  • Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.

  • Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

  • Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. 

  • Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

  • Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

The Interview Process:

  • Stage 1: A 30-minute Google Meets video call with a member of the Talent team

  • Stage 2: A 45-minute Google Meets video call with the Director of Sales

  • Stage 3: A whiteboard session followed by a presentation to our Sales team in a 60-minute Google Meets video call

  • Stage 4: A 45-minute Google Meets video call with a member of the Leadership team

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications. If you don't have all the listed qualifications, we encourage you to apply anyway, and together we'll figure out if this is the best role for you!

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.

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Average salary estimate

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What You Should Know About Senior Manager, Channel Sales, Relay

At Relay, we're on a mission to empower small businesses like never before, and we're looking for a passionate Senior Manager, Channel Sales (Accounting Partnerships) to join our dynamic team in Toronto. If you thrive in a collaborative environment and have a builder mindset, this is a fantastic opportunity for you! In this role, you’ll lead a talented team of Account Executives and Account Managers, driving our strategic account-based selling initiatives to reach new heights. Your responsibilities will include identifying growth opportunities, crafting effective sales strategies, and collaborating with cross-functional teams to ensure our sales process is continuously optimized. You’ll be front and center, helping to shape the future of financial solutions for small and medium-sized businesses. If you have 3-5 years of management experience, particularly within startup settings, and a knack for coaching and developing talent, then we want to hear from you! At Relay, we value innovation and are committed to making a real difference. Join us in creating a human-centric customer experience and helping SMBs be 'on the money'. With competitive salaries, great benefits, and a supportive environment, you’ll be empowered to make decisions and take initiative as a key player in our success story.

Frequently Asked Questions (FAQs) for Senior Manager, Channel Sales Role at Relay
What are the responsibilities of the Senior Manager, Channel Sales at Relay?

As the Senior Manager, Channel Sales (Accounting Partnerships) at Relay, you will lead and coach a talented team of Account Executives and Account Managers, focusing on driving transformational change in our AB Channel Sales. Your role will include building and executing strategic account-based selling initiatives and identifying and capitalizing on business opportunities. You’ll also collaborate with various teams to enhance our sales processes and stay updated on industry trends impacting our approach.

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What qualifications do I need to apply for the Senior Manager, Channel Sales position at Relay?

To be a strong candidate for the Senior Manager, Channel Sales role at Relay, you should have 3-5 years of experience managing and leading sales teams, preferably in a startup environment. A proven track record of meeting and exceeding targets, coupled with a strategic mindset and a passion for coaching and development, is essential. Familiarity with B2B SaaS, fintech, or experience with SMBs in North America could be beneficial.

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How does Relay support employee growth in the Senior Manager, Channel Sales position?

Relay is deeply committed to the personal and professional growth of its employees, particularly in opportunities like the Senior Manager, Channel Sales. You will receive ongoing feedback, mentorship, and coaching from peers and leadership. Our culture encourages development and provides the resources necessary for you to thrive while making a significant impact on our mission.

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What kind of work environment can I expect as a Senior Manager, Channel Sales at Relay?

At Relay, we promote a hybrid work environment that values collaboration and connectivity. You'll enjoy the benefits of a modern workspace in Toronto with a dog-friendly policy, flexible vacation days, comprehensive health benefits, and engaging team-building activities. This supportive environment is designed to help you do your best work while fostering strong relationships with your team.

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What is the interview process for the Senior Manager, Channel Sales role at Relay?

The interview process for the Senior Manager, Channel Sales position at Relay involves several stages. It begins with a 30-minute video call with a member of the Talent team, followed by a 45-minute call with the Director of Sales. After that, you will participate in a whiteboard session and present to our Sales team. Finally, you'll have a 45-minute conversation with a member of the Leadership team. This structured process ensures we find the right fit for both you and Relay.

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Common Interview Questions for Senior Manager, Channel Sales
Can you describe your experience in managing a sales team?

When answering this question, focus on specific examples of how you've led, mentored, and motivated your sales team to achieve their goals. Detail strategies you implemented to improve team performance and any challenges you overcame to boost morale and productivity.

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How do you identify new business opportunities?

In your response, discuss your methodologies for market research, customer feedback, and trend analysis. Highlight your ability to leverage data and insights to create innovative solutions that align with the company’s goals, like those at Relay.

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What strategies do you implement for account-based selling?

To answer, provide specific examples from your experience with account-based strategies, detailing how you customize sales approaches for targeted enterprise clients. Emphasize the importance of collaboration with marketing and operations teams to drive success.

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Describe a time you exceeded sales targets.

Share a particular instance where your leadership and strategic thinking led to surpassing sales objectives. Use data to provide context and show how you motivated your team throughout the process.

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How do you keep your team engaged and motivated?

Discuss your techniques for maintaining high morale, such as regular check-ins, recognitions, or professional development opportunities. It's important to highlight how a positive culture influences overall performance, aligning with Relay's vision.

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What role does customer feedback play in your sales strategy?

Emphasize the critical nature of customer feedback in shaping sales tactics. Share examples of how you’ve integrated this feedback to make informed decisions that enhance the customer experience and drive sales.

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How do you approach collaboration with cross-functional teams?

Explain your belief in teamwork and how you facilitate productive communication between sales, marketing, and other departments. Providing specific examples can illustrate how your collaborative methods improve company-wide initiatives.

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What do you know about Relay and its mission?

This is your chance to demonstrate your knowledge of Relay's goals and its transformative impact on SMBs. Speak about how you resonate with the mission to empower small businesses and why you’re motivated to contribute to that vision.

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What tools or technologies do you use to enhance the sales process?

Mention specific CRM systems, data analytics tools, or other sales software that you've successfully used in past roles. Highlight your adaptability to new technologies and your commitment to optimizing sales processes.

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Discuss a challenging situation you faced in sales management.

Share a specific challenge and the steps you took to overcome it. Focus on your problem-solving skills, decision-making abilities, and what you learned from the experience to improve future performance.

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SENIORITY LEVEL REQUIREMENT
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 28, 2025

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