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Sales Development Representative

Rockstar blends human recruiters with GenAI to help small-to-midsize businesses hire professional talent efficiently. We work with founders and business leaders who need top talent without the hefty fees of traditional recruiting.

About the Role

We're seeking a Sales Development Representative (SDR) to assist in driving referrals, managing outreach, and executing targeted campaigns alongside the founder. This role is unique, focusing heavily on referrals rather than cold outbound strategies. The goal is to engage with the existing network, nurture partnerships, and creatively generate new opportunities. The SDR will follow a proven playbook but also have the freedom to experiment and refine strategies.

This is an hourly contract role with uncapped bonuses for meetings booked. Candidates who are hungry, motivated, and strong communicators with excellent written English skills may find this role a great fit.

What You’ll Be Doing

**Referral & Warm Outreach**

  - Monitor a company watchlist and send personalized outreach when target companies open roles.

  - Manage and grow the referral program—engage with existing members, ask for introductions, and draft forwardable emails.

**Partnership & Channel Development**

  - Identify and reach out to potential channel partners (e.g., fractional executives, business coaches, nonprofit organizations).

  - Craft compelling partnership pitch emails.

**Content & Engagement**

  - Post new job openings on LinkedIn and tag relevant parties to maximize visibility.

**Cold Outbound Experiments (Limited but strategic)**

  - Test cold outreach campaigns to Executive Assistants at financial and professional services firms and other niche segments.

  - Help refine messaging and strategy based on results.

What We’re Looking For

- ✅ Excellent written English – Ability to write clear, engaging, and natural-sounding business emails.

- ✅ Relevant experience – Prior experience in sales development, partnerships, recruitment, or a similar role is a plus.

- ✅ Proactive & motivated – Resourceful, takes initiative, and loves figuring things out.

- ✅ Process-driven but adaptable – Can follow a playbook but also think on their feet and suggest improvements.

- ✅ Strong research & organization skills – Can manage outreach lists, track conversations, and keep things running smoothly.

Compensation & Benefits

- 💰 Hourly pay + uncapped bonuses for meetings booked

- 🌍 Fully remote – Work from anywhere

- 🚀 Direct mentorship from the founder – Work closely with an experienced leader in a fast-growing startup

What You Should Know About Sales Development Representative, Rockstar

Join Rockstar as a Sales Development Representative and play a pivotal role in transforming how small to midsize businesses hire top talent! At Rockstar, we blend human intuition with GenAI technologies to connect founders with professional talent while avoiding the traditional recruiting fees. In this dynamic position, you'll be responsible for driving referrals and executing targeted outreach campaigns, primarily focused on existing networks. Unlike traditional sales roles that rely on cold calls, this position emphasizes nurturing relationships and engaging creatively with potential partners. As an SDR, you'll follow a proven playbook but enjoy the freedom to experiment and refine your strategies, making your impact uniquely your own! You'll monitor a company watchlist, manage a growing referral program, and craft compelling emails. Your passion for communication and proactive approach will shine as you develop partnerships with business coaches and nonprofits while contributing to our exciting cold outreach experimentation. This hourly contract role also offers the perk of uncapped bonuses for the meetings you book! If you're a motivated communicator with a knack for organization and a desire to make a difference, this is the perfect opportunity to grow with us remotely. Embrace this journey at Rockstar, where your skills in sales development can truly thrive!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Rockstar
What are the primary responsibilities of a Sales Development Representative at Rockstar?

As a Sales Development Representative at Rockstar, your main responsibilities revolve around driving referrals, managing outreach efforts, and executing targeted campaigns. You'll engage with our existing network, nurture partnerships, and creatively generate new opportunities. Additionally, you'll monitor a company watchlist, manage the referral program, conduct personalized outreach, and even experiment with cold outreach campaigns in a strategic manner. This role emphasizes building relationships rather than traditional cold calling.

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What qualifications should a candidate have for the Sales Development Representative role at Rockstar?

Candidates applying for the Sales Development Representative position at Rockstar should possess excellent written English skills and a proven ability to craft engaging emails. Relevant experience in sales development, partnerships, or recruitment is highly advantageous. Moreover, we are looking for proactive individuals who take initiative, are adaptable, and can think both strategically and creatively to suggest improvements and refine strategies in real-time.

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What is unique about the Sales Development Representative position at Rockstar compared to other sales roles?

What makes the Sales Development Representative role at Rockstar unique is the heavy emphasis on referrals and warm outreach as opposed to traditional cold calling methods. You'll have the chance to leverage existing relationships, engage creatively with potential partners, and contribute to building a community around our referral program. This allows for a more personalized and engaging approach, setting this position apart from conventional SDR roles.

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What type of work environment can a Sales Development Representative expect at Rockstar?

As a Sales Development Representative at Rockstar, you can look forward to a fully remote work environment, allowing you to work from anywhere. Additionally, you will receive direct mentorship from the founder, enabling you to grow your skills in a supportive and fast-paced startup atmosphere. This setting fosters collaboration, creativity, and a shared commitment to helping businesses find the right talent effectively.

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What kind of compensation can a Sales Development Representative expect at Rockstar?

Sales Development Representatives at Rockstar can expect competitive hourly pay combined with uncapped bonuses for meetings booked. This unique compensation structure rewards your performance and initiative, allowing you to maximize your earnings based on the success of your outreach and engagement efforts.

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Common Interview Questions for Sales Development Representative
How would you approach managing outreach and driving referrals?

When managing outreach and driving referrals, start by monitoring a watchlist of target companies and their hiring needs. Engage with existing contacts to nurture relationships, asking for introductions strategically. For effective outreach, personalize your communication and craft forwardable emails that capture attention. The combination of innovative strategies and a focus on relationship-building is crucial.

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Can you describe a successful referral campaign you've managed in the past?

In discussing a successful referral campaign, emphasize your ability to identify potential referral sources and strategically engage with them. Highlight your personalized communication approach, any innovative tactics that yielded results, and how you measured the campaign's success. Provide specific metrics or testimonials to support your claims, showcasing your impact on lead generation through referrals.

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How do you prioritize outreach efforts when engaging with potential partners?

Prioritizing outreach efforts involves assessing the potential value of partners to your goals. Classify leads based on their relevance, urgency, and potential for long-term collaboration. Tailor your messaging accordingly, ensuring that your outreach resonates with each partner's unique needs and highlights mutual benefits, making your communication relevant and worthwhile.

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What role does creativity play in your outreach strategy as an SDR?

Creativity is fundamental for crafting unique outreach strategies. It allows you to stand out and engage potential partners effectively. Being innovative with email pitches, personalized messages, and outreach formats can capture attention and foster engagement. Share examples of how thinking outside the box led to successful responses from previously overlooked contacts or partners.

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How would you manage time effectively while handling multiple outreach campaigns?

Effective time management hinges on organizing tasks and focusing on high-impact activities. Utilize a CRM system to track interactions and set priorities for your outreach efforts. Establish a daily or weekly schedule to allocate specific times for research, outreach, and follow-ups, ensuring a balance between managing various campaigns without sacrificing quality.

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What steps would you take to refine your cold outreach messaging?

To refine cold outreach messaging, regularly test and analyze the performance of various templates and strategies. Gather feedback from responses and adjust your messaging to address common objections or concerns. Ensure that each message provides a clear value proposition and resonates with your audience's needs. Continuous learning and adaptation are key to improving results over time.

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What experience do you have in collaborating with founder-level leadership?

When discussing past experiences with founder-level leadership, focus on projects where you had direct involvement, especially regarding outreach strategies or partnership development. Highlight any collaborative experiences that demonstrated successful implementation of ideas and how input from leadership shaped outcomes. Show enthusiasm for working closely with founders to drive company growth.

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How would you approach building a referral program from the ground up?

Building a referral program starts with defining clear objectives and target audiences. Conduct research to understand the ideal referrers and their motivations. Develop a user-friendly process for referrals that encourages participation, such as incentives or recognition. Regularly communicate outreach efforts and successes to keep potential referrers engaged and committed to the program.

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Can you discuss a time you used data to inform your outreach strategy?

In your response, explain your approach to analyzing relevant data, such as conversion rates for different types of outreach or response rates by segment. Discuss how you utilized this data to adjust your strategy, targeting, or messaging, leading to improved results. Highlight the importance of data-driven decision-making in your outreach efforts.

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What do you see as the biggest challenge in the SDR role and how would you overcome it?

One of the biggest challenges in the SDR role is maintaining enthusiasm and motivation when faced with setbacks or unresponsive leads. To overcome this, focus on celebrating small successes, continuously improving strategies, and seeking mentorship or peer support. Setting realistic goals and maintaining a growth mindset can foster resilience and help turn challenges into learning opportunities.

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Rockstar games was founded in 1998. This company manufactures complex living world games such as grand theft auto. Their headquarters are located in New York City, New York.

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DATE POSTED
March 21, 2025

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