The Head of Demand Generation at Rutter is responsible for managing the pipeline strategy across various channels, including outbound, paid, ABM, and field marketing. You'll lead the SDR team, launch multi-channel campaigns, and track the performance of all initiatives to optimize ROI. Additionally, you will refine Rutter's messaging on the website to ensure maximum conversion effectiveness.

Candidates should have 5 to 8+ years of experience in B2B demand generation or growth, specifically in early-stage or Series A companies. A proven track record of owning pipeline and managing SDR teams is crucial, alongside hands-on experience with outbound marketing, paid acquisition, ABM, and field marketing strategies to drive successful outcomes.

The ideal candidate for the Head of Demand Generation at Rutter should be proficient in various tools and platforms, including Clay, Unify, HubSpot, Outreach, Webflow, and LinkedIn Ads. Familiarity with analytics platforms like Amplitude will also be beneficial for tracking and reporting on campaign performance.

The work environment for the Head of Demand Generation at Rutter is described as fast-paced, collaborative, and high-impact. This in-person role requires being present in our Flatiron Manhattan office, where cross-functional teamwork is essential for achieving our ambitious goals.

Candidates looking to make an impact in the fintech space should consider Rutter for its strong company mission of helping SMBs thrive. Here, your efforts will directly shape how demand is scaled and revenue is grown. With an attractive compensation package, including OTE of $180,000 to $225,000 as well as market-leading equity and benefits, Rutter presents an enticing opportunity for driven professionals.

In answering this question, focus on specific strategies you've developed that led to measurable results. Highlight the channels you have utilized such as outbound marketing, ABM, and field marketing, and discuss your approach in aligning these strategies with overall company objectives.

You should detail the key performance indicators (KPIs) you track, such as conversion rates, cost per acquisition, and ROI. Discuss how you utilize analytics tools like HubSpot or Amplitude to gather insights and optimize future campaigns effectively.

Discuss your leadership approach that fosters growth and accountability. It's beneficial to talk about how you empower team members, encourage open communication, and set clear expectations while promoting a performance-oriented culture.

When answering, provide a brief overview of the campaign's objectives, the various channels used (e.g., email marketing, social media, events), and the outcome. Be sure to highlight what made this campaign successful and what you learned from it.

Mention specific resources you turn to for updates on fintech trends, such as industry reports, webinars, or professional networks. You could also talk about your involvement in fintech communities or events that keep you engaged with the latest developments.

Use this opportunity to detail your hands-on experience with ABM, including how you've identified key accounts, personalized outreach efforts, and measured campaign success. Provide specific examples to illustrate your effectiveness in implementing this strategy.

Discuss your process for ensuring messaging aligns with the needs and wants of various segments, highlighting techniques such as buyer personas, customer feedback, and A/B testing to validate effectiveness. Emphasize the importance of an adaptable approach.

Describe your approach to balancing immediate pipeline needs with strategic long-term initiatives. You might touch on prioritization methods, alignment meetings with sales and marketing teams, and your experience in resource allocation to achieve both goals.

Provide a specific challenge you encountered, whether it was with campaign performance, team dynamics, or market changes. Discuss the steps you took to navigate the challenge and what the outcome was, showcasing your problem-solving abilities.

This is your chance to demonstrate knowledge about Rutter’s mission and values. Express your enthusiasm for working in a company that empowers SMBs and how your background aligns with their goals in the fintech landscape. Be genuine and sincere in your motivation.