Product Marketing & Growth Manager

The Product Marketing & Growth Manager at Satispay is responsible for developing and implementing product marketing plans, coordinating with various teams for effective launch strategies, and driving user adoption and engagement. This includes planning employer acquisition channels and retention campaigns, as well as continually assessing program effectiveness to identify improvement opportunities.

Ideal candidates for the Product Marketing & Growth Manager position at Satispay should possess strong marketing experience in dynamic environments, especially in product marketing and user acquisition campaigns. Experience with B2B products is a plus, alongside excellent project management skills, analytical capabilities, and fluency in both Italian and English.

At Satispay, we foster a culture of continuous learning and improvement for our Product Marketing & Growth Manager. You'll benefit from a hybrid working policy, access to a language platform for skill development, and a substantial company welfare budget that supports your personal and professional growth within an international team.

The Product Marketing & Growth Manager at Satispay will have access to various tools essential for tracking performance, uncovering insights, and driving marketing strategies. Additionally, you'll join a supportive team environment that emphasizes collaboration and open communication with product and marketing departments.

Satispay's culture is inclusive and vibrant, valuing diversity and unique individual strengths. As a Product Marketing & Growth Manager, you'll enjoy team-building events and a fun work atmosphere, all while contributing to a mission that simplifies payments for everyone.

In your response, outline specific experiences that relate directly to product marketing. Illustrate how you’ve developed and implemented marketing strategies and driven user acquisition in previous roles. Be prepared to showcase results from your initiatives and any challenges you faced.

Discuss your collaborative approach and emphasize communication as a key element. Provide examples of successful projects where you worked with multiple teams, highlighting how you coordinated strategies and ensured everyone was aligned toward common goals.

Here, you should focus on metrics such as user acquisition rates, engagement levels, conversion rates, and feedback from stakeholders. Emphasize your analytical skills by explaining how you would track these metrics and adjust strategies for continuous improvement.

Share a specific example where you faced a sudden change, whether due to market conditions or internal adjustments. Highlight how quickly you assessed the situation, your approach to modifying the strategy, and the final results achieved.

When answering this question, detail your role in the launch process, the team dynamics, your strategy for positioning the product, and any metrics that demonstrate the launch’s success. Discuss what you learned from this experience.

Outline your prioritization methods such as the use of project management tools or frameworks. Emphasize how you assess task urgency versus importance and how your approach ensured effective task management in past roles.

Discuss your knowledge of effective retention strategies, such as personalized communication or tailored marketing campaigns. Provide examples from your experience where you successfully implemented similar strategies.

Here, you should mention resources like industry publications, networking, webinars, and attending conferences. Discuss how you utilize this knowledge to inform your strategies and decisions.

This is your chance to express your enthusiasm for the company’s mission and culture. Research Satispay beforehand and align your passion for innovation in payments with their goals, showcasing how you’d be a great fit for the team.

Explain your perspective on current challenges like market saturation, rapid technological advancements, or changing consumer preferences. Discuss how you would address these challenges in your role as Product Marketing & Growth Manager.