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Outreach.io Program Manager

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

 

Role Description: We are seeking a highly motivated Outreach.io Program Manager to improve the effectiveness of Outreach.io in engaging customers and prospects. You will work closely with the Sales, Marketing, and Operations teams to ensure optimal use of the Outreach.io platform. Additionally, as the system administrator, you will be responsible for managing all content, processes, and reporting.

 

Key Responsibilities:

  • Develop and maintain sequences, templates, snippets, and meeting types in Outreach.io.
  • Test, analyze, and refine content to enhance performance and engagement.
  • Conduct trend analysis and generate reports on effectiveness and user adoption.
  • Manage rulesets, profiles, org settings, user configurations, triggers, and automated processes.
  • Enforce tagging and collection protocols for streamlined organization.
  • Ensure CRM data cleanliness across Outreach.io, Dynamics, and ZoomInfo.
  • Collaborate with marketing to identify and segment leads for Outreach.io sequences.
  • Oversee SDR and Sales Team onboarding, ensuring a seamless Outreach.io setup.
  • Lead trainings, office hours, and documentation efforts to drive user adoption.

 

 

Qualifications

 

  • BA/BS or equivalent experience.
  • 2+ years of experience with Outreach.io or similar technology.
  • Outreach Administrator certification (preferred but not required).
  • Experience with CRM systems (preferably Dynamics).
  • Strong understanding of sales and marketing messaging skills to craft sales-ready emails.
  • Familiarity with Account-Based Selling strategies.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Excellent verbal and written communication skills.
  • Experience training and supporting Outreach.io users.

 

 

For positions in this location, we offer a base pay of $102900-$169800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. 

 

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

$136350 / YEARLY (est.)
min
max
$102900K
$169800K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Outreach.io Program Manager, ServiceNow

At ServiceNow, we are looking for an enthusiastic Outreach.io Program Manager to join our dynamic team in Chicago, Illinois! As part of a visionary company that aims to transform the way organizations operate, you'll play a critical role in enhancing how we engage with both customers and prospects. The Outreach.io Program Manager will work hand in hand with our Sales, Marketing, and Operations teams, ensuring that our Outreach.io platform is utilized to its fullest potential. Your responsibilities will include developing engaging sequences and templates, conducting trend analyses for effectiveness, and managing CRM data cleanliness to keep our outreach processes streamlined. You’ll also lead the onboarding process for our Sales Development Representatives and sales teams, driving user adoption through training sessions and effective documentation. With a solid foundation built on understanding sales and marketing messaging, prior experience with Outreach.io or similar technology, alongside a knack for crafting compelling communications, you will help elevate our outreach efforts. If you thrive in fast-paced environments and are eager to help make the world work better for everyone, then this role is for you. Join us to leverage innovative technology and drive impactful engagement strategies at ServiceNow!

Frequently Asked Questions (FAQs) for Outreach.io Program Manager Role at ServiceNow
What are the key responsibilities of an Outreach.io Program Manager at ServiceNow?

As an Outreach.io Program Manager at ServiceNow, you will be pivotal in enhancing customer engagement through the Outreach.io platform. Your responsibilities will include developing sequences and templates, conducting trend analysis for user adoption, managing content and processes, overseeing user configurations, and ensuring data cleanliness across various CRM systems. Collaboration with marketing for lead segmentation and training sales teams in Outreach.io best practices will also be crucial aspects of your role.

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What qualifications are required for the Outreach.io Program Manager position at ServiceNow?

To qualify for the Outreach.io Program Manager role at ServiceNow, candidates should possess a BA/BS degree or equivalent experience, along with at least 2 years of experience using Outreach.io or similar technologies. Strong communication skills, familiarity with CRM systems (preferably Dynamics), and a solid understanding of sales and marketing messaging are essential. An Outreach Administrator certification is preferred but not mandatory.

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How does the Outreach.io Program Manager contribute to user training at ServiceNow?

The Outreach.io Program Manager at ServiceNow plays an integral role in user training by leading onboarding sessions for new SDRs and sales team members. You will help create training materials, conduct office hours, and provide ongoing support to ensure users are comfortable navigating the Outreach.io platform. Your goal will be to drive user adoption and optimize performance across the board.

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What is the expected salary range for the Outreach.io Program Manager position at ServiceNow?

The salary for the Outreach.io Program Manager position at ServiceNow ranges from $102,900 to $169,800, depending on factors such as experience, skills, and work location. In addition to the base pay, there may be opportunities for equity, variable compensation, and comprehensive benefits that enhance overall earnings.

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What are the work location and flexibility options for the Outreach.io Program Manager role at ServiceNow?

The Outreach.io Program Manager role is based in Chicago, Illinois, at ServiceNow. The company embraces a flexible work culture, which allows employees to work in varying capacities—whether that’s fully remote, hybrid, or in-office, depending on their job requirements. This flexibility is part of ServiceNow’s commitment to supporting a diverse workforce.

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Common Interview Questions for Outreach.io Program Manager
Can you describe your experience with Outreach.io?

When answering this question, be sure to highlight any specific projects or tasks you've undertaken using Outreach.io. Share details about how you developed content, managed user configurations, or analyzed data trends. Relate your experiences to how they would benefit the role at ServiceNow.

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What strategies would you use to improve customer engagement through Outreach.io?

Discuss creative tactics like A/B testing email templates, analyzing engagement metrics, and refining outreach sequences based on user feedback. Illustrate how these strategies can directly impact customer relationships and sales performance at ServiceNow.

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How do you ensure data cleanliness in CRM systems?

Explain the importance of maintaining accurate and updated records across platforms like Outreach.io and Dynamics. Share methods you employ to enforce tagging protocols and data management practices that streamline information and improve user efficiency.

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What is your approach to collaborating with multi-functional teams in a fast-paced environment?

Highlight your teamwork skills and your experience working closely with sales, marketing, and operations teams. Provide examples of successful collaborations where you facilitated communication, aligned goals, and drove positive results.

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How do you handle feedback and refine outreach content?

Discuss how you value feedback as a tool for growth and improvement. Share specific instances where you gathered feedback on outreach content and made data-driven adjustments to enhance performance.

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What is your experience leading training sessions?

Share your background in conducting training sessions, focusing on your ability to simplify complex information and foster a supportive learning environment. Mention any unique techniques you employ to engage participants.

Join Rise to see the full answer
Describe a challenge you faced while using Outreach.io and how you overcame it.

Be honest and explain a particular challenge, such as integrating Outreach.io with another tool or adapting to user feedback. Detail the steps you took to resolve the issue and what you learned from that experience.

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How do you approach onboarding new users to Outreach.io?

Outline your onboarding process, emphasizing the importance of personalized support and hands-on training. Discuss your methods for assessing user comfort levels and ensuring they are equipped to utilize the platform effectively.

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What trends do you see in sales engagement technology?

Share your insights about emerging trends such as AI-driven personalization and automation in outreach strategies. Relate these trends back to how they can enhance ServiceNow's approach to engagement.

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Why do you want to work for ServiceNow as an Outreach.io Program Manager?

Express your admiration for ServiceNow’s innovative approach and ideology. Connect your personal values with the company’s mission to make the world work better and articulate how your skills align with their needs for the Outreach.io Program Manager role.

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 4, 2025

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