Content and Social Media Manager (Sun Life Global Investments)

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

About the role:

The Content and Social Media Manager (Sun Life Global Investments) works with business partners to develop and execute the SLGI Retail and Institutional social media and content strategy to build and elevate the Sun Life Global Investments brand. This individual will be also responsible for helping support planning and writing content for investors, advisors and institutional Clients through digital marketing channels.

They will play a key role in supporting business objectives within the Sun Life Global investments digital and social space and will work closely with stakeholders across the business to drive execution of new and existing digital and social strategies, while protecting Sun Life Global Investments’ reputation.

What you will do:

• Provide ideas and solutions for the evolving digital and social media strategy, support the creation and development of key digital and social media content initiatives for Sun Life Global Investments including implementing new strategies to support or enhance the online Client experience
• As the Sun Life Global Investments social media lead, develop and execute digital and social content plans based on marketing priorities to improve key metrics to drive brand awareness and growth including promotion of tools and calculators, product launches, digital marketing initiatives and technical changes
• Plan, outline and write content for social media platforms, the Sun Life Global Investments website, and other areas as applicable, as well as provide support through the review and editing of written tactics and materials by other teams/team members
• Collaborate with SLGI thought leaders (MAS, President, Legal, Business Governance etc.)
• Keep abreast of industry trends and champion innovative, creative, advisor and investor focused strategies and tactics
• Continuously challenge the status-quo in digital content and conduct research, assess results, and develop stronger content strategies for priority businesses and marketing campaigns 
• Collaborate with cross functional internal Sun Life teams and share innovative digital marketing ideas and strategies that further activate our client experience roadmap
• Help coordinate the development and activation of multimedia tactics in marketing such as videos, events, social media
• Represent Sun Life Global Investments on digital projects or day-to-day web maintenance or issues that arise with regards to content
• Leverage social media data and analytics to create metrics reports to help make recommendations to improve advisor and investor experience and drive more leads through the sales funnel
• Work closely with subject matter experts to ensure our digital projects, content and strategy comply with corporate risk policies, security guidelines and are compliant with B2B asset management regulatory framework
• Ensure Sun Life Global Investments’ brand, legal and compliance guidelines are appropriately reflected in all communications
• Collaborate with compliance, legal, design, translation, digital and product specialists through all stages of projects to ensure an effective, polished final product
• Support other team projects as required

What you need to succeed:

• University degree or college diploma
• Minimum 5 years of experience in the financial services industry, digital marketing, social media, events, public relations, sales and/or communications

Preferred skills:

• Ability to independently write compelling social media content including creative development of aligning imagery
• Strong writing skills and capable of taking complex ideas and distilling concepts into plain language for varying audiences in the form of both long- and short-form captions and articles
• Proficient project management skills with the ability to oversee multiple tactics and large budgets
• Strong knowledge of financial industry, asset management background and ideally working knowledge of wealth industry and understanding of financial advisor practice management concepts
• Experience with data and analytics with a key understanding of how to leverage these insights and apply them back to the business
• Excellent interpersonal skills: must be able to influence and negotiate with people from diverse backgrounds and levels throughout the organization
• Proficient project management skills
• Plan and execute key content campaign deliverables around specific themes and target audiences
• Ensure Sun Life Global Investments’ brand, legal and compliance guidelines are appropriately reflected in all communications
• Collaborate with compliance, legal, design, translation, digital and product specialists through all stages of projects to ensure an effective, polished final product

What’s in it for you:

• We’re honoured to be recognized as a 2024 Best Workplaces in Ontario by Great Place to Work® Canada.
• We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health.
• We’re proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work® Canada.
• Wellness programs that support the three pillars of your health – mental, physical, and financial
• The opportunity to move along a variety of career paths with amazing networking potential.
• As a hybrid organization, you and your leader use business and Client needs to choose where you work, at home or in the office

#LI - SJ

The Base Pay range is for the primary location for which the job is posted.  It may vary depending on the work location of the successful candidate or other factors.  In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance.  Certain sales focused roles have sales incentive plans based on individual or group sales results. 

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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