Sr Manager Performance & Insights

As a Senior Manager of Performance & Insights at Target, your main responsibilities will include engaging with clients to evaluate their media performance, optimizing their investments, and driving innovation in their marketing strategies. You will also be tasked with coaching your team, managing performance, and enhancing analytical capabilities within the department. Collaboration with various partners within the organization will be key, as you foster a cohesive and productive environment focused on achieving strategic business outcomes.

To qualify for the Senior Manager Performance & Insights position at Target, candidates must possess a four-year degree or equivalent experience, along with at least 7 years of relevant experience in digital media, marketing, or retail. You should also have at least 2 years of direct leadership experience, strong analytical and project management skills, and expertise in client consulting. Familiarity with adtech and martech is essential to facilitate effective communication between business and product teams.

In the Senior Manager Performance & Insights role at Target, you can expect a supportive and collaborative team culture. Target emphasizes a 'one-team' mentality, encouraging cross-functional teamwork and open communication among different departments. This culture fosters innovation, continuous improvement, and provides opportunities for professional growth, making it an inviting environment for new ideas and cooperation.

The Senior Manager Performance & Insights will significantly impact Target's marketing strategies by analyzing client media performance and providing insights for optimization. This role is vital in determining the effectiveness of marketing initiatives, innovating client offerings, and identifying new growth opportunities. By elevating the team's analytical capabilities and embedding best practices, you'll not only enhance client satisfaction but also drive long-term business success for Target.

As a Senior Manager Performance & Insights at Target, you'll enjoy a comprehensive range of benefits designed to support your well-being, including medical, vision, and dental health plans, life insurance, a 401(k) retirement plan, and employee discounts. Target also offers paid sick leave, holiday pay, and generous vacation time. These benefits reflect Target's commitment to investing in its employees and ensuring they can maintain a healthy work-life balance.

To effectively respond, focus on specific projects where you used digital media strategies to achieve significant outcomes. Discuss how your approach aligns with Target's customer-centric values and how your experience can translate into enhancing Target's media business.

In your answer, emphasize your organizational skills. Describe a method or tool you use to prioritize tasks efficiently, and provide an example of managing multiple projects successfully within tight deadlines.

Discuss various leadership techniques you've employed, such as setting clear goals and providing regular feedback. Share specific instances where you've coached individuals or teams to improve their performance and achieve objectives.

Emphasize your familiarity with key performance indicators (KPIs) relevant to marketing campaigns. Talk about using analytical tools to assess performance metrics and how you've utilized this data to guide strategic decisions.

Provide a specific example highlighting your decision-making process under uncertainty. Discuss how you weighed risks and options and what factors helped you to arrive at a conclusion.

Share insights about how you leverage data in your strategy development. Point out how data informs your understanding of customer behavior and how it can translate into actionable marketing strategies.

Highlight your experience working directly with clients and how you develop relationships based on trust and mutual goals. Explain your consultative approach, focusing on listening to their needs and providing tailored solutions.

Talk about the importance of collaboration in achieving successful outcomes. Offer examples of how you've navigated and facilitated teamwork among diverse groups to drive initiatives forward.

Provide thoughtful insights into current trends and challenges within the media industry. Discuss how these challenges affect Target specifically and how you might address them in your role.

Be genuine in your response. Share your alignment with Target's values and mission, your enthusiasm for the role, and how your skills and goals resonate with opportunities at Target. Make sure to mention any research you've done that deepens your interest in the company.