Sports Director

The Sports Director at WXIA WATL-TV Atlanta is responsible for delivering sport news in a captivating manner, generating creative content, and leading the sports team. Key duties include anchoring live broadcasts, developing engaging story ideas, nurturing relationships within the sports community, and writing, shooting, and editing news stories for various platforms.

Candidates for the Sports Director position at WXIA WATL-TV Atlanta should possess a BA/BS in journalism or a related field, alongside at least 10 years of experience in broadcast and digital journalism. Strong professional skills in shooting, editing, producing, and excellent social media presence are essential for success in this role.

A Sports Director at WXIA WATL-TV Atlanta must have strong digital skills, including the ability to write and post content regularly on social media platforms. Familiarity with video editing software like Edius and generating graphics, as well as innovative strategies to enhance audience engagement online, are also valuable.

WXIA WATL-TV Atlanta values leadership, creativity, and collaboration in a Sports Director. The ideal candidate should have a mature understanding of journalism principles, an ability to handle breaking news with calmness, and a commitment to making content that reflects the diverse communities in Atlanta.

WXIA WATL-TV Atlanta offers a collaborative and inclusive workplace culture, emphasizing continuous learning and development for its Sports Director. Benefits include comprehensive health coverage, a 401(k) program with matching contributions, and access to wellness resources, fostering professional growth and work-life balance.

In my previous role, I covered a wide range of sports while managing a team of reporters. I established relationships with local coaches and athletes, which led to exclusive stories. My experience includes anchoring live broadcasts, producing engaging content for all platforms, and being present in breaking news situations.

I prioritize staying calm and collected while communicating clearly with my audience. My approach includes gathering credible information quickly and ensuring that my team is aligned on the best way to present the news accurately and engagingly.

I focus on creating compelling storytelling that resonates with audiences, whether on-air or online. Utilizing social media to tease upcoming stories, and interacting with fans helps create a community where they feel a part of the experience.

I rely on strong organizational and time management skills. I assess the urgency of each task, delegate when necessary, and focus on the highest impact stories first, ensuring that everyone on my team is equipped and informed.

Fostering open communication and a supportive atmosphere is key. Encouraging team members to share ideas and collaborate will lead to innovative content. Furthermore, investing in their growth through mentorship can elevate the quality of our news coverage.

Having followed Atlanta teams for years, I understand the dynamics and passion of our local sports fans. Engaging with the community and staying updated on team news allows me to create content that reflects fans' interests and emotions.

I am proficient in various content creation tools, including Edius for video editing and social media management platforms for scheduling posts. I also value creative brainstorming sessions to generate visually and narratively engaging content.

Once, a confidential tip about a player's trade impending turned into a significant scoop. I verified the information through multiple sources and was able to break the news on-air and online, showcasing the importance of building trust within our network.

I believe in maintaining a visible presence in the community, whether through hosting appearances at local sports events or engaging with fans on social media. These connections strengthen the relationship between the station and its audience.

Digital media is essential for reaching audiences where they are. I see it as a tool for instant engagement, allowing fans to stay connected and informed. I approach my work with the mindset that digital and broadcast are equally important, creating a seamless experience for viewers.