Business Development Senior Advisor- Digital Products- Evernorth

The Business Development Senior Advisor at Evernorth plays a pivotal role in driving a digital-first mindset across the organization. This includes leading customer-focused initiatives, serving as a thought leader on digital strategy, partnering with various teams to gather client feedback, and utilizing data analytics to enhance digital experiences. In essence, you will be at the forefront of delivering innovative solutions that align with customer needs.

To qualify for the Business Development Senior Advisor role at Evernorth, candidates need a bachelor's degree along with 5+ years of relevant experience in sales enablement, marketing, or product management. A proven track record of strategic thinking and the ability to make insightful decisions is crucial, as well as strong written and verbal communication skills and a collaborative approach to decision-making.

In the role of Business Development Senior Advisor, you will have the opportunity to significantly impact digital adoption at Evernorth. By fostering a digital-first mindset and understanding customer journeys, you’ll help integrate digital experiences seamlessly into products and solutions. Your ability to influence and guide cross-functional teams will be essential in driving change and ensuring a cohesive approach to digital strategy.

As a Business Development Senior Advisor at Evernorth, you will facilitate internal and external stakeholder training sessions focused on demonstrating the capabilities of current and future digital tools. Your role involves ensuring that teams are equipped with the necessary skills and knowledge to navigate these digital innovations effectively, thereby enhancing their overall performance and understanding.

At Evernorth, the expected salary range for the Business Development Senior Advisor position is between $124,900 and $208,100 annually. This range takes into account relevant experience and geographic location, along with the possibility of participating in an annual bonus plan, ensuring that your contributions are rewarded competitively.

To drive digital adoption, I would start by conducting a thorough analysis of the current digital offerings and customer feedback. This would inform strategies focused on integrating user-friendly digital experiences into the customer journey. Collaborating with cross-functional teams will be essential to developing and communicating a strong value proposition around our digital products.

One of the challenges I faced was aligning different departmental goals while implementing a new digital tool. I approached this by organizing a collaborative workshop where stakeholders could voice their concerns and suggestions, finally arriving at a shared vision that addressed the needs of each team while maintaining a focus on our digital strategy.

I prioritize direct engagement with clients through surveys, interviews, and feedback sessions, ensuring their needs are integrated into our digital strategy. Additionally, I constantly monitor industry trends and client success metrics to iterate and refine our offerings, ensuring they are relevant and effective.

I employ a combination of quantitative and qualitative analytics tools, conducting regular reviews of data dashboards to identify trends and areas for improvement. Supplementing this with consumer feedback allows me to make informed strategic decisions that enhance our digital products and customer engagement.

Collaboration with sales teams begins with establishing open lines of communication about their challenges and feedback on digital products. I would organize joint strategy sessions to discuss insights and work together to create tailored sales materials that showcase the benefits of our digital solutions effectively.

Innovation is core to my approach; I advocate for a continuous improvement mindset where we regularly test new ideas, solicitation feedback, and iterate on our digital offerings. By fostering a culture of curiosity and adaptability, we can ensure that our products not only meet current demands but anticipate future needs as well.

When managing multiple projects, I prioritize tasks based on their alignment with strategic goals and deadlines. Utilizing project management tools for transparency, I ensure that all stakeholders are aware of progress, encouraging collaboration and resource sharing for maximum efficiency.

I focus on simplifying complex concepts into relatable terms and use real-world examples to illustrate benefits. Visual aids and storytelling techniques are powerful tools that I use to engage non-technical stakeholders and ensure they grasp the importance and utility of digital innovations.

I have extensive experience in facilitating training sessions, where I adopt a hands-on approach to engage participants actively. I break down complex functionalities into manageable segments and encourage Q&A to ensure understanding, tailoring content to the specific needs of the audience.

My experience in sales enablement, coupled with a data-driven approach to digital strategy, allows me to bridge gaps between client needs and product offerings. I bring a passion for fostering collaboration and innovation, aiming to enhance our digital products and ensure they deliver compelling value and experiences for our clients.