Sr. Account Executive, Publisher

As a Sr. Account Executive, Publisher at TrueData, your main responsibilities will revolve around driving new business initiatives within the publisher vertical. You will actively engage with prospects and clients, identifying and pitching data solutions that enhance monetization strategies. Your role will involve managing the entire sales cycle, from lead generation to closing deals, while partnering with internal teams to deliver tailored data solutions that address client needs.

To thrive as a Sr. Account Executive, Publisher at TrueData, you should possess a bachelor’s degree and at least 3 years of experience in B2B data sales, preferably within the AdTech or digital media sectors. A demonstrated success in selling data solutions to publishers and a solid understanding of the programmatic ecosystem are crucial, along with excellent communication skills and the ability to manage complex sales cycles.

The Sr. Account Executive, Publisher plays a vital role in TrueData's growth strategy by identifying and closing new business opportunities that drive revenue. By cultivating strong relationships with publishers and offering strategic insights, this position ensures that our clients are maximizing the value of our data solutions, ultimately expanding our presence in the publishing market.

In this role, you will need to use a variety of tools effectively such as Google Workspace, HubSpot, and other CRM tools. These technologies will help you manage leads, track your sales pipeline, and collaborate with internal teams to create customized solutions for your clients, enabling you to optimize your sales strategy and increase efficiency.

The Sr. Account Executive, Publisher at TrueData operates in a collaborative, remote team environment where continuous learning and idea sharing are encouraged. You will work closely with cross-functional teams and have the opportunity to attend industry events to stay up-to-date on trends, fostering a culture of growth and innovation within the organization.

When answering this question, provide specific examples of your past roles in data sales, detailing how you’ve successfully sold data solutions to publishers and the impact your strategies had on their monetization efforts.

Explain your method for establishing trust and rapport with clients. Share how you actively listen to their needs, provide tailored solutions, and follow up consistently, ensuring clients feel valued and understood.

Discuss the resources or networks you engage with to keep abreast of industry developments. Mention attending conferences, following industry publications, and participating in webinars to demonstrate your commitment to continuous learning.

Provide a detailed story about a difficult sale, outlining the obstacles you faced, the solutions you developed, and the strategies you employed to ultimately achieve a successful outcome.

Talk about the criteria you consider when assessing potential leads, how you research prospects, and your process for determining which leads are worth pursuing based on their fit and needs.

Discuss how you utilize tools to manage your sales pipeline and prioritize based on factors such as deal size, potential revenue, timelines, and client needs, ensuring that you focus on the highest priorities.

Share the specifics of a campaign you led, including what strategies you implemented, how you engaged the target audience, and what measurable results you achieved to highlight your success.

Demonstrate your knowledge about TrueData’s mission, values, and products. Share what excites you about the company and how your skills align with their goals, showing enthusiasm for contributing to their success.

Explain your conflict resolution approach, emphasizing active listening to understand the client’s concerns, taking responsibility, and offering solutions or alternatives to rectify the situation.

Discuss your perspective on collaboration within a sales team, providing examples of how teaming up with colleagues has led to improved sales outcomes or client satisfaction.