Marketing Lead

As a Marketing Lead at Two Dots, you'll be the architect behind our marketing strategy. Your responsibilities will include developing and executing comprehensive marketing strategies across brand, content, digital, and product domains. You'll build our marketing funnel focusing on awareness and lead generation, own positioning and messaging, and partner with our sales and customer success teams to create collateral that enhances the buyer journey. Additionally, you'll manage demand generation campaigns and lead our content strategy.

To apply for the Marketing Lead role at Two Dots, you should have at least 5 years of marketing experience, particularly in a B2B software startup. A strong background in content creation and strategy is essential, along with excellent writing, editing, and communication skills. Experience in AI or fintech domains will be advantageous, but we encourage you to apply even if you don’t meet every single qualification!

The work environment for the Marketing Lead at Two Dots is vibrant, collaborative, and innovative! We operate from our San Francisco office, ensuring a culture that's engaging and dynamic. You'll work closely with a team of forward-thinkers who are passionate about reshaping the consumer underwriting landscape with AI. Here, openness to ideas and a passion for growth are valued, making it an exciting place to leave your mark.

Absolutely! As the Marketing Lead at Two Dots, you will have significant growth opportunities. This role allows you to define and own marketing strategies from their inception, directly influencing the company’s trajectory. You’ll gain visibility into leadership decisions and have a chance to contribute to pivotal growth strategies, setting you up for future leadership roles within the company.

The salary range for the Marketing Lead at Two Dots is between $150,000 and $200,000 annually. In addition to a competitive base salary, you will receive a comprehensive equity package and substantial benefits, ensuring that your compensation reflects your expertise and impact within the company.

When developing a comprehensive marketing strategy, I start by analyzing the target audience and the competitive landscape. Understanding the unique selling propositions of our product is essential. I create a roadmap that includes clear objectives, tactics for brand awareness, engagement measures, and specific key performance indicators to track success. Collaboration with sales for alignment on goals and messaging is also crucial.

Certainly! One of my successful campaigns involved a multi-channel approach where we integrated content marketing, social media, and email marketing. We crafted a compelling narrative that resonated with our B2B audience while leveraging data to drive targeted ads. The campaign resulted in a significant increase in leads and showcased our brand's thought leadership in the industry.

I believe that constructive feedback is vital for growth. When I receive feedback on marketing campaigns, I assess the inputs critically and consult with team members to understand varying perspectives. I look for actionable insights that I can implement in future campaigns, viewing it as a learning opportunity to refine my strategies and improve results.

Collaboration with sales and customer success teams is paramount. Their insights on customer pain points and success stories inform marketing narratives and tailored campaigns. By working closely together, we can streamline the buyer journey, align messaging, and create collateral that truly resonates with our audience and drives conversions.

In marketing performance tracking, I prioritize metrics such as customer acquisition cost, return on investment for campaigns, lead conversion rates, and engagement metrics like website traffic and social media interactions. These metrics help me gauge the effectiveness of strategies and make data-driven decisions to enhance our marketing initiatives.

Ensuring consistency in messaging across different platforms is crucial. I develop a brand messaging guide that outlines key messages, tone of voice, and visual elements. Regular audits of our content across channels help maintain alignment. Additionally, I promote open communication within the marketing team to address any discrepancies swiftly.

For content marketing, I focus on creating high-quality, engaging content that addresses the needs of our audience. I implement strategies such as keyword research to optimize for search, utilizing customer insights for relevant topics, and leveraging various formats like blog posts, videos, and infographics to appeal to a diverse audience. Analytics guide my refinements to ensure maximum impact.

I proactively monitor industry trends and emerging technologies. To adapt our marketing strategies, I prioritize flexibility and agility, allowing us to pivot quickly to leverage new trends. By attending industry conferences, following thought leaders, and analyzing competitor tactics, I ensure our marketing strategies are ahead of the curve and relevant.

I have extensive experience with a range of digital marketing tools including CRM systems, email marketing platforms, and analytics tools. These tools help me automate campaigns, track engagement, and analyze performance data to optimize marketing efforts. Staying updated with the latest tools enhances our efficiency and effectiveness in campaigns.

In demand generation, my approach focuses on providing value at every stage of the buyer journey. I develop content that addresses pain points and showcases our solutions. Utilizing a mix of paid and organic strategies, I create campaigns that resonate with our target audience. Tracking and optimizing based on data insights is vital to refine our outreach and improve conversion rates.