Senior Growth Automation Manager

As a Senior Growth Automation Manager at our cutting-edge AI-powered travel platform, you will be responsible for automating various processes such as prospecting, lead enrichment, and scoring. You will utilize tools like Apollo, Clay, n8n, Zapier, and HubSpot to analyze data and improve lead scoring models, while also running AI-driven outbound campaigns to boost engagement. Collaboration with Marketing and Sales teams to refine ICP targeting is key, as well as ensuring data integrity across all systems to optimize conversions.

The ideal candidate for the Senior Growth Automation Manager role should have 3-5 years of experience in growth operations, sales automation, or tech-driven marketing. Proven expertise in automated lead generation and qualification pipelines is essential. Familiarity with tools like Apollo, Clay, n8n, and Zapier, as well as a solid understanding of marketing automation, AI-driven prospecting, and CRM workflows, is critical for success in this position.

At our AI-powered travel platform, we foster a vibrant and supportive work environment. The Senior Growth Automation Manager will enjoy a hybrid working model, spending three days in our Rotterdam office and two days working from home. Our fast-growing scale-up encourages collaboration, and you’ll be part of a multicultural team dedicated to transforming the travel tech industry while enriching our inclusive company culture.

The Senior Growth Automation Manager role comes with a competitive salary of up to €6500 gross, reflecting experience and expertise. Additionally, you are entitled to 25 paid vacation days and can work remotely from abroad for up to 30 working days. We also offer an 8% holiday allowance and a commuting allowance for in-office workdays, ensuring a well-rounded employee experience.

The Senior Growth Automation Manager plays a vital role in enhancing lead qualification at our AI-powered travel platform. By utilizing advanced automated lead scoring models and programmatic lead evaluations, you ensure that leads meet the desired criteria for Marketing Qualified Leads (MQLs). Additionally, leveraging AI and LLMs for automation and personalization greatly improves the efficiency and effectiveness of the lead qualification processes.

When answering about your experience with automated lead generation tools, highlight specific tools you've used, such as Apollo, Clay, or HubSpot, and provide examples of how you've successfully implemented these tools to streamline processes. Discuss measurable outcomes you've achieved, such as increased lead quality or conversion rates, to show your impact in previous roles.

To answer this question effectively, discuss your approach to analyzing lead data and the variables you consider when optimizing lead scoring models. Mention your experience in A/B testing different scoring criteria and how you adjust strategies based on performance metrics. Show that you value continuous improvement and can adapt your methods to achieve better outcomes.

In your response, provide specific instances where you’ve utilized AI technologies to automate tasks, improve efficiency, or enhance user experiences. Talk about the benefits these technologies brought to your campaigns and illustrate your understanding of the tools by mentioning any particular AI techniques or models you've successfully implemented.

For this question, outline your methodical approach to maintaining data integrity. Discuss various strategies you use, such as regular data audits and validation checks. Highlight tools or software you've employed to monitor data quality and ensure that team members are adopting best practices in data management.

Reflect on specific challenges you’ve encountered, like integration issues or resistance to change within a team. Explain your strategies for overcoming these hurdles, whether through effective communication, training sessions, or phased implementation. Emphasize your ability to navigate challenges positively and keep projects on track.

Describe your understanding of AI and LLMs and how they can be utilized for personalization in outreach. Share past experiences where you used these technologies to tailor communication for leads, thereby enhancing engagement. Provide insights into how they can help qualify leads more efficiently to save time and resources.

Emphasize that collaboration is essential in shaping effective growth strategies. Discuss how you actively communicate with marketing and sales to refine Ideal Customer Profiles (ICP) and ensure alignment on goals. Explain that this teamwork fosters understanding of target audiences and streamlines the entire lead generation process.

Articulate a proactive approach to iterating automation workflows. Explain how you stay informed about industry trends, such as by following thought leaders or participating in professional communities. Provide examples of how you have adapted workflows based on new insights or technologies to maintain the company’s competitive edge.

Provide a comprehensive overview of the key performance metrics you focus on. Highlight metrics such as lead conversion rates, engagement rates of outbound campaigns, and the quality of MQLs. Explain how tracking these metrics helps you gauge the effectiveness of your automated processes and enables data-driven decision-making.

Outline specific strategies you would consider implementing, including research-based targeting, content-driven outreach, or utilizing AI tools for personalization. Emphasize a data-driven approach to refining these strategies based on audience behavior and engagement analytics, ensuring alignment with the overall objectives of our innovative travel platform.