Growth Hacker

As a Growth Hacker at Booksy, you will be responsible for designing and executing innovative growth strategies that drive user acquisition, engagement, and revenue generation in key US markets. You will leverage various marketing channels and creative tactics to rapidly grow our marketplace and will work closely with the Director of US Marketing to implement local marketing campaigns.

To qualify for the Growth Hacker role at Booksy, candidates should have demonstrable experience in growth hacking or performance marketing roles, preferably within marketplaces or the wellness/beauty industries. Familiarity with digital marketing tools, analytics platforms, and a strong analytical mindset are essential attributes for this position.

Growth Hackers at Booksy will work with various digital marketing tools, including Google Ads, Facebook Ads, email platforms like Mailchimp, and analytics tools such as Google Analytics and Mixpanel. Familiarity with A/B testing platforms and social media management tools will also be beneficial for achieving campaign goals.

Booksy fosters an environment that encourages career growth by providing opportunities for personal development through a fast-paced, evolving company structure. Employees are empowered to take initiative and seek innovative solutions, all while sharing best practices with peers to drive collective success.

At Booksy, Growth Hackers enjoy a comprehensive benefits package that includes health, dental, and vision insurance, a 401K match program, generous parental leave, unlimited PTO, flexible work arrangements, and even pet insurance. This reflects our commitment to employee well-being and work-life balance.

In answering this question, focus on specific tactics you've used in previous roles, like A/B testing, engaging with customers through social media, or experimenting with low-cost marketing techniques. Highlight how you tracked success and adapted strategies based on data.

Candidate responses should touch on essential metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and user engagement rates. It's important to explain how these metrics guide your decision-making and campaign optimizations.

Prepare to discuss a unique strategy you've used comprehensively, explaining the context, execution, and results. Provide data to support how the strategy contributed to growth, showcasing your ability to think creatively and achieve measurable outcomes.

Demonstrate your resourcefulness when answering this question; discuss blogs, forums, and groups you follow or specific influencers you engage with. Show how you use this information to inform your marketing strategies.

Emphasize the importance of data analysis in developing effective growth campaigns. Describe how analyzing user data can lead to insights for better targeting, optimizing campaigns, and even identifying new opportunities for growth.

Discuss your process for creating test hypotheses, determining your control and variant, and how you analyze the results. Make sure to mention the size of your test group and the metrics you monitor for decision-making purposes.

Be honest in your response, sharing a real challenge you've faced. Discuss how you approached the situation and what you learned from it. This reflects your resilience and dedication to personal growth.

Talk about your method for assessing the potential impact of each initiative and aligning them with company goals. Mention any frameworks or tools you use for prioritization, showing you can manage your time effectively.

Share examples of innovative marketing tactics you've utilized, focusing on how they resulted in increased user interactions or acquisition. Highlight what made these tactics successful and how you adapted them for your target audience.

Explain how user feedback plays a crucial role in refining your campaigns. Mention methods you use for collecting feedback, such as surveys and user interviews, and how you translate insights into actionable growth improvements.