Senior Manager, Integrated Marketing

As the Senior Manager, Integrated Marketing at Underdog, your primary responsibilities will include developing comprehensive marketing plans, owning the content calendar, and collaborating with various teams to refine our brand's messaging. You'll lead qualitative and quantitative research efforts to gain insights into customer motivations and market trends, while continuously testing and optimizing marketing strategies to improve customer engagement and product adoption.

To be considered for the Senior Manager, Integrated Marketing role at Underdog, you should have at least 7 years of integrated or product marketing experience. A proven track record in executing marketing campaigns within the sports or gaming sectors, strong understanding of consumer behavior, and exceptional communication skills are also essential. Demonstrated expertise in digital marketing, brand positioning, and data-driven decision-making will set you apart from other candidates.

At Underdog, the work culture as a Senior Manager, Integrated Marketing is collaborative, creative, and focused on measurable impact. We emphasize a connected virtual-first environment, valuing flexibility and proactive engagement among team members. With an unlimited PTO policy, strong support for work-life balance, and dedication to continuous optimization, Underdog fosters an atmosphere of innovation and teamwork to drive success.

In the Senior Manager, Integrated Marketing position at Underdog, you will develop integrated marketing strategies focusing on product launches, customer engagement, and brand positioning. You’ll utilize data analytics, A/B testing, and customer feedback to inform your strategies, ensuring that marketing messaging resonates with our diverse audience in the sports gaming industry.

As a Senior Manager, Integrated Marketing at Underdog, you will have abundant opportunities for personal and professional growth. You’ll be working within a rapidly growing company, where innovation is encouraged, and your contributions can lead to measurable success. Furthermore, you will have the chance to lead major marketing initiatives, gain exposure to various facets of the business, and continuously develop your skills amidst a high-paced environment.

When developing a marketing strategy for a new product launch, I would begin by conducting thorough market research to understand the target audience and competition. Collaborating with key stakeholders, I'd refine our value propositions and build an overarching strategy that identifies key messaging, channels, and promotional activities to create maximum buzz and engagement.

In my previous roles, I have extensively used A/B testing to optimize marketing campaigns. I believe it's essential to identify key performance indicators and test variations of emails, landing pages, or ads to understand which options resonate best with our audience. By analyzing the results, I can make data-driven decisions that enhance overall campaign effectiveness.

One successful integrated marketing campaign I managed involved launching a gaming app. I coordinated efforts across social media, email marketing, and influencer partnerships, ensuring that our messaging was cohesive across all platforms. The result was a 25% increase in app downloads within the first month and a high level of user engagement, which we tracked through analytics.

To analyze customer behavior and preferences, I utilize data analytics tools to track user interactions, conduct customer surveys, and monitor social media engagement. Insights from these analyses help shape our marketing strategies by revealing trends and identifying the key factors that drive customer interest and retention.

Ensuring alignment across different teams starts with clear communication and regular updates. I make it a point to schedule cross-functional meetings to share insights and gather input from various departments. Establishing shared goals and collaborative efforts fosters a sense of ownership and ensures that we work cohesively towards common marketing objectives.

Customer feedback is instrumental in shaping my marketing strategy. It provides valuable insights into the preferences and pain points of our audience. I actively solicit feedback through surveys and monitor social media channels, using the information gathered to refine our messaging, improve product offerings, and ensure that our marketing initiatives resonate with customers.

In a fast-paced environment, prioritizing projects requires careful assessment of deadlines, impact, and strategic alignment. I create a project roadmap with clear timelines and set priorities based on urgency and relevance to overall business objectives. Regular check-ins with team members help to adjust priorities as needed, ensuring that we stay on track and meet our goals.

In a recent marketing initiative, I leveraged data by analyzing customer engagement metrics. By identifying trends in our email campaigns, I adjusted our content and scheduling to align better with user preferences, resulting in a significant increase in open rates and click-through rates. This demonstrated the power of using data-driven insights to enhance marketing performance.

An effective marketing message in the sports gaming industry should be clear and compelling, highlighting the unique features and benefits of the product. It should resonate with the target audience's interests and passions, evoke emotions related to the excitement of sports, and inspire action. Using a conversational tone and relatable language also makes the message more engaging.

To stay updated with the latest trends in integrated marketing, I regularly attend industry conferences, participate in webinars, and follow reputable marketing publications and thought leaders on social media. Engaging in professional networks and communities helps me gain fresh insights and apply best practices to my strategies, allowing me to remain competitive in the field.