Senior Manager, Social Program Manager - job 18 of 20

The Senior Manager, Social Program Manager at Visa is responsible for overseeing the development and execution of high-impact social content and campaigns. This role involves program management expertise, coordinating with internal teams and external partners throughout projects, ensuring quality assurance, managing risks, and maintaining effective communication with all stakeholders.

Candidates for the Senior Manager, Social Program Manager position at Visa should have a strong background in project management, particularly in social media contexts. Familiarity with PM tools such as Wrike, Asana, Notion, or MS Project Manager is beneficial. Additionally, having experience in team coordination and content quality assurance is highly valuable.

To ensure project quality, the Senior Manager, Social Program Manager at Visa monitors and reviews all content against brand guidelines and quality standards. This involves evaluating projects throughout their lifecycle, providing education to stakeholders on best practices and processes, and refining project management procedures for better outcomes.

The Senior Manager, Social Program Manager position at Visa is a hybrid opportunity, meaning that employees can expect a mix of in-office and remote work. Specific expectations of in-office days will be confirmed by the hiring manager, promoting a flexible work-life balance while fostering collaboration and teamwork.

Essential skills for the Senior Manager, Social Program Manager role at Visa include strong program planning and management capabilities, team coordination, risk management, effective communication, and a solid understanding of social media platforms. Familiarity with project management tools is also highly recommended to succeed in this position.

When preparing your answer, highlight specific projects where you managed social media content development from concept to delivery. Discuss the tools you used, challenges you faced, and how you overcame them, showcasing your ability to lead projects effectively.

A good approach is to explain your strategies for maintaining communication, such as regular updates, using collaboration tools, and having scheduled check-ins. Providing an example can demonstrate your proactive approach in managing communication flow throughout the project lifecycle.

Detail your methods for ensuring quality, such as setting benchmarks, conducting reviews, and obtaining feedback from stakeholders. Share an example of a situation where your QA process significantly improved the final outcome.

Focus on a specific project, identify the risk, and describe how you identified potential issues, developed a mitigation strategy, and communicated with your team. This showcases your risk management expertise.

When answering, list the tools such as Wrike, Asana, or Notion, and provide examples of how you have effectively utilized these tools for project planning, tracking progress, and ensuring collaboration within teams.

Discuss your experiences with reviewing project outcomes and soliciting feedback, while prioritizing areas for enhancement. You can provide examples where your inputs led to greater efficiencies and improvements in team workflows.

To answer this question, discuss the methods you use to research social media trends, like following industry blogs or influencer updates. Explain how you have successfully integrated new insights into your projects to keep your content relevant and engaging.

Provide specific examples of how you foster collaboration among team members, such as team brainstorming sessions, collaborative tools, or open feedback loops that help improve creative outcomes while ensuring team synergy.

Explain how you set specific KPIs for your campaigns, such as engagement rates or conversion metrics, and how you analyze data post-campaign to inform future projects. Providing an example of a successful campaign will strengthen your response.

In your answer, acknowledge common challenges such as evolving social media algorithms or stakeholder alignment. Discuss how your problem-solving skills and adaptability will help you navigate these challenges effectively.