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B2B & Product Marketing Manager (NA) - job 4 of 11

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The Visa Direct NA Marketing Team is seeking a highly motivated and resourceful Product Marketing Manager to focus on driving key growth initiatives for Visa Direct. The product marketer will support full-funnel B2B marketing strategy, working closely with cross-functional teams to address core audience needs and translate business objectives into marketing plans and activities that impact overall revenue generation. This role requires both strategic and creative thinking with excellent project management, communication and collaboration skills.

Seeking a candidate with a strong background in B2B product marketing and demonstrated experience in building high-performing marketing programs and a proactive, solutions-oriented mindset.

Responsibilities:

Develop the B2B marketing strategy for key audiences collaborating closely with product, sales teams, internal and external agency partners
Work with internal and external partners to develop messaging and creative assets to deliver the campaign strategy.
Produce sales materials such as product sell sheets, pitch decks, FAQs, demos, videos, technical slides, and other assets that enhance client conversations.
Lead the execution of key tactics to generate leads marketing campaigns leveraging Visa’s paid, owned and earned channels
Organize measurement, lead management and reporting to evaluate performance of efforts and its impact on business results and recommend optimizations
Support activities around key events and develop bespoke activations to help drive our sales efforts
Manage the marketing budget and assist with the annual planning process

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About B2B & Product Marketing Manager (NA), Visa

The Visa Direct NA Marketing Team is seeking a highly motivated B2B & Product Marketing Manager to join our dynamic team in San Francisco. If you have a passion for driving growth and a knack for B2B product marketing, this could be the perfect opportunity for you! In this role, you'll immerse yourself in the full-funnel B2B marketing strategy, working closely with cross-functional teams to identify core audience needs and align marketing initiatives with overarching business objectives. With your strong background in crafting high-performing marketing programs, you'll develop compelling strategies and collaborate with product and sales teams to create persuasive messaging and engaging creative assets. Producing various sales materials and leading strategic marketing campaigns will be key aspects of your day-to-day activities. You'll also be responsible for managing the marketing budget, measuring campaign performance, and supporting key events to supercharge our sales efforts. This position is hybrid, allowing flexibility in your work environment while requiring some in-office collaboration. If you're ready to take the next step in your marketing career and drive impactful results at Visa, we want to hear from you!

Frequently Asked Questions (FAQs) for B2B & Product Marketing Manager (NA) Role at Visa

What are the main responsibilities of a B2B & Product Marketing Manager at Visa?

As a B2B & Product Marketing Manager at Visa, your responsibilities will include developing marketing strategies for key audiences, collaborating with product and sales teams, and creating impactful sales materials. You'll also lead marketing campaigns, manage budgets, and evaluate performance metrics to optimize future initiatives.