Associate Marketing Manager, Americas, Core Games (CONTRACT)

As an Associate Marketing Manager at 2K Games, you will be responsible for executing integrated marketing plans for video game launches in the U.S. and Canada. This includes coordinating marketing campaigns, managing timelines, and tracking budgets. You'll also ensure that creative assets meet campaign requirements, working closely with both internal teams and external media agencies to deliver a seamless experience that meets marketing targets.

To be considered for the Associate Marketing Manager role at 2K Games, you should have at least three years of marketing experience, preferably in the gaming or entertainment industry. A strong understanding of marketing campaigns, project management, and creative workflows is essential. Additionally, familiarity with digital and offline marketing channels and experience managing budgets and POs will set you apart as a candidate.

2K Games focuses on a collaborative approach involving multiple departments to ensure campaign success for new titles. The Associate Marketing Manager plays a crucial role in tracking the progress and effectiveness of campaigns, maintaining detailed documentation, and providing regular updates to stakeholders on outcomes and challenges. This structured method promotes strategic alignment and timely execution of all marketing activities.

Essential skills for the Associate Marketing Manager at 2K Games include exceptional project management abilities, strong organizational skills, and excellent communication skills. Attention to detail and the ability to manage complex timelines are crucial, along with a solid understanding of the gaming industry and trends. Being adept in analyzing data to optimize campaign performance is also an important aspect of the role.

The work culture at 2K Games is inclusive, creative, and team-oriented. As an Associate Marketing Manager, you'll be encouraged to bring your authentic self to work, collaborate across teams, and contribute to a dynamic environment that values diversity and innovation. 2K fosters a strong sense of community and is committed to personal and professional growth for all employees.

When answering this question, focus on specific examples of marketing campaigns you’ve been involved in, emphasizing the role you played in project management, coordination, and the results achieved. Highlight your familiarity with both digital and offline marketing strategies tailored for the gaming audience.

Discuss the specific tools and methods you use to prioritize tasks, such as creating timelines, using project management software, and consistently reassessing deadlines and responsibilities to adapt to changing circumstances. Sharing a real-life example can emphasize your proactive approach.

Explain your approach to utilizing data analytics to measure campaign performance. Talk about key performance indicators (KPIs) you consider, such as engagement, conversion rates, and ROI, and how you would implement findings to optimize future campaigns.

Outline a specific project that posed challenges and detail the steps you took to address those challenges. Focus on problem-solving skills, communication with stakeholders, and how you maintained the project's trajectory toward success despite obstacles.

Discuss your collaboration process with creative teams, highlighting the importance of adhering to campaign briefs and timelines. Emphasize how you facilitate feedback loops and approvals to ensure final assets meet the overall marketing objectives.

List specific marketing and project management tools you are experienced with, such as Asana, Trello, or Google Analytics. Explain how these tools help you manage projects efficiently and keep team members informed and aligned.

You should discuss your methodology for budget tracking, including the processes you implement for creating purchase orders, handling invoices, and regularly updating budget documentation to reflect actual versus planned spending throughout the campaign lifecycle.

Explain the importance of influencer marketing in reaching targeted audiences within the gaming demographic. Describe how you would identify suitable influencers, outline the steps you’d take to facilitate their campaigns, and how you’d evaluate their impact on overall marketing goals.

Highlight your strategies for staying informed, such as following gaming news outlets, participating in online forums, and attending industry events. Discuss how this knowledge helps you create relevant marketing strategies that resonate with the current gaming audience.

Emphasize your belief in open communication, regular team meetings, and collaborative tools that foster transparency and quick problem-solving. Provide examples of how effective collaboration resulted in successful campaign outcomes in your past experiences.