Director of Engagement Strategy - Ecosystem Risk and Controls (PERC) - job 14 of 21

The Director of Engagement Strategy at Visa is responsible for evaluating engagement with ecosystem partners, refining value propositions, and developing communication strategies that align with our business values. Additionally, this role involves stakeholder engagement, narrative crafting, collaboration with legal and advocacy groups, and project management to ensure timely delivery of programs.

Candidates for the Director of Engagement Strategy position at Visa should have a strong background in risk management, communications, or a related field, along with substantial experience in stakeholder engagement. A proven track record in project management and the ability to develop strategic initiatives is also essential. Excellent communication and collaboration skills are key to success in this role.

The Director of Engagement Strategy plays a crucial role in shaping strategies that protect the payment ecosystem. By refining our communication tactics and ensuring alignment with Visa’s core values, this role directly supports our mission to ensure the safety and integrity of the payments landscape and fosters trust among ecosystem partners.

Success as a Director of Engagement Strategy at Visa requires a blend of strategic thinking, leadership, and communication skills. Candidates must be adept at stakeholder engagement, project management, and policy development. A deep understanding of the evolving payment landscape and the ability to craft compelling narratives will also be vital.

At Visa, the work culture is collaborative and innovative. As a Director of Engagement Strategy, you'll work closely with diverse teams across the organization, contributing to a dynamic environment that values strategic thinking and integrity. Growth, continuous improvement, and a commitment to excellence are central to our mission.

When responding to this question, provide specific examples of your previous roles where you collaborated with various stakeholders. Highlight your approach to building relationships, managing expectations, and driving initiatives that align with business objectives.

Discuss your methods for staying informed, such as attending industry conferences, subscribing to relevant publications, or networking with peers. Emphasize your commitment to continuous learning and how it empowers you to make informed strategic decisions.

Outline a multi-faceted approach that includes refining value propositions, developing communication initiatives, and conducting sentiment analysis to measure effectiveness. Provide insights into how you'd adapt these strategies to meet changing market demands.

Share your methodologies for prioritizing projects, such as evaluating potential impact, aligning with strategic goals, and considering resource availability. Illustrate your experience in managing competing priorities and meeting deadlines.

Be prepared to discuss a specific instance where you created a communication plan, detailing the objectives, methodologies, and outcomes. Highlight the positive impact it had on stakeholder engagement or public trust.

Acknowledge potential challenges such as evolving regulatory landscapes or shifts in market dynamics. Discuss how you would approach these challenges by leveraging collaboration and innovation to develop effective solutions.

Talk about the key performance indicators (KPIs) you would use to measure engagement success, such as stakeholder satisfaction, enhanced communication effectiveness, or improved public perception of Visa's risk management efforts.

Explain how crafting compelling narratives can influence the way stakeholders perceive Visa’s risk programs. Discuss the importance of aligning these narratives with the broader organizational goals and how they can drive engagement and trust.

Illustrate your conflict resolution skills by discussing your approach to understanding differing viewpoints, facilitating discussions, and arriving at a consensus. Highlight the importance of collaboration and transparency in these situations.

Share the analytical tools and methods you employ, such as market research, competitor analysis, or trend forecasting. Emphasize your ability to translate these insights into actionable strategies for engagement and growth.