Director, People Communications - job 2 of 20

As the Director, People Communications at Visa, your key responsibilities include developing and executing strategic communication plans for the organization, focusing on major people initiatives. You will work closely with the Senior Director, create engaging content for various platforms, and support speaking engagements for senior leaders. You'll also be crafting narratives around talent and inclusion that highlight Visa's commitment to a diverse workplace while ensuring alignment across all communication efforts.

The ideal candidate for the Director, People Communications position at Visa should have a strong background in communications or a related field, along with significant experience in either corporate communications or talent acquisition. Exceptional writing skills, the ability to develop strategic content, and a proven track record of effectively engaging with diverse stakeholders are essential. Familiarity with digital communication platforms and the ability to create compelling messaging about talent and inclusion are also important.

In the role of Director, People Communications, you will play a pivotal role in talent retention at Visa by crafting and disseminating engaging content that showcases the company’s culture, opportunities for career growth, and commitment to inclusion. By partnering with talent and inclusion teams, your creative campaigns will help highlight the stories of current employees and why they choose to stay with Visa, thereby strengthening our brand as an employer of choice.

To excel as a Director, People Communications at Visa, you'll need exceptional writing and editing skills to create effective internal and external communications. Strong interpersonal and collaboration skills are necessary to work closely with senior leadership and various teams. Strategic thinking, creativity in campaign development, and the ability to analyze the impact of communications on the company’s image are also critical for success in this role.

The work environment for the Director, People Communications at Visa is dynamic and collaborative, located in our San Francisco office with a hybrid work model. This allows for a blend of in-person and remote work. You’ll be part of a creative team that expects you to engage actively, contribute your ideas, and develop strategic communication initiatives that resonate with our diverse audience while working closely with various teams across the organization.

When developing a communication strategy for a new talent initiative at Visa, I would start by conducting a thorough assessment of the initiative's goals and target audience. Next, I would collaborate with key stakeholders to gather insights and stock responses. I’d then create a multi-channel communication plan, leveraging internal platforms like newsletters and intranet articles, as well as external channels such as social media, to maximize reach and engagement. Flexibility and openness to feedback would be key throughout the process.

I have extensive experience in internal communications where I developed and executed strategies for engaging employees in cultural initiatives and organizational changes. I understand the importance of tailoring messaging to resonate with diverse employee demographics, which is crucial in the Director, People Communications role at Visa. My hands-on approach has led to improved employee engagement and alignment with company objectives.

Certainly! I led a campaign focused on promoting a new employee resource group that celebrated diversity and inclusion within our organization. By collaborating with passionate employees and utilizing various channels such as social media, intranet updates, and town hall presentations, the campaign garnered a 50% increase in participation in the group and significantly raised awareness of our inclusion efforts, aligning perfectly with the goals of the Director, People Communications position at Visa.

To ensure alignment in messaging across various platforms, I advocate for developing a centralized communication plan that outlines key messages, objectives, and target audiences. Regular meetings with functional and regional communication leads allow for collaborative content creation and feedback. I also leverage analytics to assess the effectiveness of messages and adjust our strategies accordingly, fostering a cohesive voice for the organization.

Measuring the effectiveness of communication strategies is essential. I would use a combination of quantitative and qualitative methods, such as employee surveys to assess engagement and feedback on content, analytics to track the reach and impact of campaigns on different platforms, and direct conversations with stakeholders to gather insights. These data points would help refine future strategies and demonstrate the value of communications at Visa.

Storytelling is a powerful tool in communication strategies, especially for roles like the Director, People Communications. It allows us to connect with our audience on an emotional level, making information relatable and engaging. Crafting narratives around employee experiences, company values, and inclusion efforts enhances visibility and understanding of our initiatives, encouraging participation and fostering a strong organizational culture at Visa.

Handling conflicting priorities requires strong communication and negotiation skills. I would start by assessing the needs and expectations of each stakeholder to understand their perspectives. Open dialogue and setting clear priorities based on business objectives can help find common ground. By proposing collaborative solutions and timelines, I ensure that all voices are heard while keeping our overall communication goals on track.

I am dedicated to continuous learning and staying informed on communication trends and best practices. I subscribe to industry publications, follow thought leaders on social media, and participate in relevant webinars and workshops. Networking with peers and joining professional organizations also provide valuable insights into emerging strategies, ensuring I bring innovative ideas to my role as the Director, People Communications at Visa.

In a previous role, I had to communicate significant changes to employee benefits that were not well received. I approached it with transparency, providing a clear rationale for the changes and engaging employees in a Q&A format to address their concerns. By emphasizing empathy and support in my communication, I managed to foster understanding and maintain trust during the transition, a strategy I would employ in the Director, People Communications role at Visa.

My unique blend of creativity, strategic thinking, and a genuine passion for people sets me apart for the Director, People Communications role at Visa. I have a proven track record of developing engaging content that speaks to diverse audiences and brings to life organizational initiatives. With my background in both communications and human resources, I can effectively bridge the gap between talent objectives and impactful storytelling.