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Sr. Manager - Crypto Product Strategy - job 12 of 20

Are you passionate about the intersection of payments and blockchains? Are you deeply familiar with permissionless blockchain technology and have a close network of experts in the fast-moving stablecoin and fintech ecosystem? Are you excited about the challenge of leading stablecoin strategy and developing new GTM for Visa and our clients? 

As a part of Visa’s Crypto organization, you will have responsibility for developing and executing Visa’s GTM strategy for our product line, being part of external client engagements. Visa’s foundation is built on electronic money movement and crypto demonstrates this evolution of money into a new data type that runs over the internet. We are seeking a highly motivated individual who will be successful in building internal relationships with key stakeholders across the product, engineering, risk, and legal organizations in order to both develop and execute Visa’s crypto product strategy. You will help lead Visa as the bridge between new digital currency wallets and 70+ million merchants, financial institutions, and other key partners to successfully expand our business into this new, strategic vertical. 

  • Be part of Visa’s Crypto business and strategy team. Work closely with products, account executives, and other Visa key stakeholders to develop GTM strategy and commercialization plays for our clients
  • Analyze data to identify commercial opportunities for new products, work with pricing, risks, legal and other cross-functional teams to execute GTM
  • Build client-facing assets and content. Deliver client solutioning and commercials end-to-end. Co-create stablecoin strategy and use cases with clients and partners
  • Identify and create transformative product solutions that will deliver value to our business and our clients through this ecosystem evolution
  • Serve as an external facing expert on stablecoins and payments, educate key clients on the ecosystem
  • Build relationships and coordinate business development efforts for key partnerships with banks / FIs, fintehcs, merchants, partners, etc
  • Ideate and execute opportunities to build GTM that leverage Visa’s core competencies
  • Influence and provide market feedback and knowledge sharing to cross-functional teams and executive leadership.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Sr. Manager - Crypto Product Strategy, Visa

Are you excited about the dynamic world of payments and blockchains? Visa is on the lookout for a talented Sr. Manager - Crypto Product Strategy to join our innovative Crypto organization right here in San Francisco. In this role, you will lead the development and execution of Visa's go-to-market strategy for our crypto product line. Picture yourself at the forefront of the evolving financial landscape, working closely with a network of experts in the fast-paced stablecoin and fintech ecosystem. You'll engage with clients directly, shaping strategies and fostering relationships with banks, merchants, and financial institutions to deliver transformative product solutions. Your analytical skills will come into play as you examine data to pinpoint commercial opportunities, collaborating with various teams to bring your ideas to life. This isn't just about driving product strategy—it's about being a thought leader, educating clients on stablecoins, and influencing cross-functional teams with your market insights. If you're ready to make impact in a hybrid work environment where you lead initiatives and build relationships that bridge new digital currency wallets with over 70 million partners, we invite you to be part of Visa's journey into this groundbreaking area of finance!

Frequently Asked Questions (FAQs) for Sr. Manager - Crypto Product Strategy Role at Visa
What are the responsibilities of a Sr. Manager - Crypto Product Strategy at Visa?

As a Sr. Manager - Crypto Product Strategy at Visa, your responsibilities will encompass developing and executing comprehensive go-to-market strategies for Visa's crypto product line. You will engage externally with clients and partners, analyze data to discover new commercial opportunities, and collaborate with cross-functional teams, including engineering and legal, to ensure successful product rollout. Additionally, you'll be tasked with co-creating stablecoin strategies with clients while identifying transformative solutions to enhance Visa's offerings.

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What qualifications are needed to become a Sr. Manager - Crypto Product Strategy at Visa?

To excel as a Sr. Manager - Crypto Product Strategy at Visa, candidates should have a strong background in payments and blockchain technology, particularly with permissionless blockchain systems. Familiarity with the fintech landscape, excellent analytical capabilities, and experience in client engagement are crucial. Having a robust network within the crypto and stablecoin sectors will also be advantageous. Ideally, you should possess leadership qualities and be adept at influencing cross-functional teams.

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How does Visa's Crypto organization integrate with other teams?

Visa's Crypto organization emphasizes collaboration across various internal departments, ensuring that product, engineering, risk, and legal teams coordinate effectively. The Sr. Manager - Crypto Product Strategy will play a pivotal role in influencing these interactions and sharing market feedback. This requires strong internal relationship-building skills and the ability to synthesize information across teams to align Visa's crypto initiatives with corporate goals.

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What is the expected work environment for a Sr. Manager - Crypto Product Strategy at Visa?

The position of Sr. Manager - Crypto Product Strategy at Visa is hybrid, allowing flexibility in work arrangements. Specific days in the office will be determined in coordination with your hiring manager. This structure promotes collaboration while also accommodating remote work, enabling you to be productive in a setting that suits your preferences.

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What growth opportunities exist for the Sr. Manager - Crypto Product Strategy position at Visa?

Joining Visa as a Sr. Manager - Crypto Product Strategy presents significant growth opportunities. The role places you at the intersection of finance and technology, allowing you to expand your knowledge in a rapidly evolving market. With the chance to develop strategic initiatives and influence company-wide decisions, you can advance your career while contributing to Visa's innovative efforts in the crypto space.

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Common Interview Questions for Sr. Manager - Crypto Product Strategy
What interests you about leading Visa's Crypto Product Strategy?

In your response, highlight your passion for blockchain technology and the payment ecosystem. Discuss how these elements are transforming finance and why you are motivated to play a key role in driving Visa's strategy in this exciting realm.

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Can you provide an example of a successful go-to-market strategy you implemented?

Prepare a specific example where you developed and executed a go-to-market strategy leading to measurable outcomes such as increased engagement or revenue. Be sure to detail your thought process, challenges faced, and how you overcame them.

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How do you stay updated on emerging trends in cryptocurrency and fintech?

Share your strategies for staying informed, such as following industry news, engaging with online communities, attending conferences, and networking with experts in the field. This demonstrates your proactive nature and commitment to continue learning in this fast-paced environment.

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What role does data analysis play in your decision-making process?

Illustrate the importance of data analysis in your previous projects. Describe how you've utilized data to identify opportunities, assess risks, and refine strategies, backing your approach with specific metrics or case studies.

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How would you approach building relationships with key clients and stakeholders?

Discuss your approach to relationship-building, emphasizing the importance of understanding client needs and providing tailored solutions. You might mention your techniques for effective communication, regular follow-ups, and delivering on promises to build trust.

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What metrics would you use to measure the success of a crypto product launch?

Identify key performance indicators such as user adoption rates, transaction volumes, customer feedback, and overall market penetration. Explain how these metrics guide your ongoing strategy adjustments post-launch.

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Can you explain a technical aspect of blockchain technology to a layperson?

Prepare to simplify complex concepts using relatable analogies. For example, compare blockchain technology to a public ledger where everyone can verify transactions but no one can alter them, highlighting its security and transparency.

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How do you prioritize competing demands from multiple teams?

Demonstrate your organizational skills by discussing how you assess urgency, impact, and resource allocation. Share a personal example of when you successfully managed such demands through effective communication and strategic planning.

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Describe a time you influenced cross-functional collaboration.

Provide an example where you successfully aligned diverse teams towards a common goal. Discuss the steps you took to facilitate communication and ensure everyone was informed and engaged in the process.

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What is your vision for the future of stablecoins in the payment industry?

Articulate your insights on how stablecoins will shape the payment landscape. Discuss trends you foresee, emerging use cases, and how Visa can leverage these developments to stay at the forefront of the industry.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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