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VCS Marketing Ops Analyst - job 12 of 14

 As part of the Global Visa Commercial Solutions Team, you will be responsible for providing comprehensive marketing operations support, focusing on reporting, budget planning and management, marketing measurement, and case study development.

You will collaborate closely with the VCS Marketing Head and VCS Commercial Ops Head on all planning and reporting activities. Your ability to manage and analyze data, along with your strategic planning skills and sharp project management skills will be critical to your success.

This role offers the opportunity to interact with senior stakeholders, bring new ideas to fruition, and genuinely contribute to showcasing the overall business value of marketing.

Key Responsibilities:

  • Develop and manage comprehensive marketing reports to track performance and provide insights.
  • Plan and manage the marketing budget, ensuring efficient allocation and utilization of resources.
  • Measure and analyze marketing performance to optimize strategies and improve ROI.
  • Develop and maintain case studies to highlight successful marketing initiatives and campaigns.
  • Collaborate with the Marketing Head on all planning and reporting activities.
  • Support the creation of marketing materials and campaigns as needed.
  • Maintain relationships with internal stakeholders and external partners to ensure alignment and successful execution of marketing strategies.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$90000 / YEARLY (est.)
min
max
$80000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VCS Marketing Ops Analyst, Visa

Are you ready to make a significant impact in the marketing world? Join Visa as a VCS Marketing Ops Analyst in Washington and become an integral part of the Global Visa Commercial Solutions Team! In this exciting role, you’ll provide essential marketing operations support, honing in on crucial aspects like reporting, budget planning, and marketing measurement. Collaborating closely with the VCS Marketing Head and VCS Commercial Ops Head, you’ll engage in meaningful planning and reporting activities that showcase the value of our marketing efforts. Imagine developing comprehensive marketing reports that not only track performance but also provide actionable insights to elevate our strategies. Your attention to detail will shine as you manage the marketing budget, ensuring that resources are allocated efficiently. Furthermore, your strong analytical skills will allow you to measure and analyze marketing performance effectively, optimizing our approach to achieve a higher return on investment. You'll also have the chance to create and maintain case studies that highlight successful initiatives, demonstrating the power of our campaigns. This hybrid position allows for flexibility, and you’ll enjoy the opportunity to build relationships with both internal teams and external partners. If you're passionate about insights and strategy, Visa is the place for you to thrive and engage with senior stakeholders, driving innovative ideas that will translate into genuine business value. We can’t wait for you to join our team and help shape the future of marketing at Visa!

Frequently Asked Questions (FAQs) for VCS Marketing Ops Analyst Role at Visa
What are the key responsibilities of a VCS Marketing Ops Analyst at Visa?

As a VCS Marketing Ops Analyst at Visa, your key responsibilities include developing comprehensive marketing reports, managing the marketing budget, measuring and analyzing marketing performance, and creating case studies that showcase successful initiatives. You'll collaborate closely with senior stakeholders, ensuring that marketing strategies are effectively planned and reported.

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What qualifications are required for the VCS Marketing Ops Analyst position at Visa?

The ideal candidate for the VCS Marketing Ops Analyst role at Visa should have strong analytical skills with experience in data management and reporting. A background in marketing operations or related fields is beneficial, along with project management capabilities and familiarity with budget planning.

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How does the VCS Marketing Ops Analyst role contribute to marketing strategy at Visa?

The VCS Marketing Ops Analyst plays a crucial role in refining marketing strategy at Visa by analyzing performance data and providing insights to optimize campaigns. By managing budget allocations effectively and maintaining case studies, you demonstrate the effectiveness of marketing initiatives, guiding future strategy.

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Can you describe the work environment for a VCS Marketing Ops Analyst at Visa?

The work environment for a VCS Marketing Ops Analyst at Visa is collaborative and dynamic, offering a hybrid setup that combines remote work with in-office days. This provides flexibility and encourages teamwork and communication among colleagues and stakeholders.

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What tools or software might a VCS Marketing Ops Analyst at Visa use?

A VCS Marketing Ops Analyst at Visa will likely use various marketing analytics tools, budgeting software, and project management applications. Familiarity with data visualization tools and CRM systems is also advantageous, as these enable effective performance tracking and stakeholder communication.

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Common Interview Questions for VCS Marketing Ops Analyst
What experience do you have with marketing performance measurement?

When answering this question, highlight specific tools and methodologies you've used to measure marketing effectiveness. Discuss how you analyze data to provide actionable insights and improve ROI, showcasing your analytical abilities.

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How would you approach managing a marketing budget?

Discuss your experience in planning and allocating budgets based on past performance data. Emphasize your ability to prioritize spending for maximum impact and detail any strategies you've implemented to ensure budget adherence.

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Describe a time you developed a successful marketing report.

Provide an example of a marketing report you've created, detailing the process and highlighting key metrics. Focus on how your findings affected strategic decisions and the overall marketing strategy.

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How do you collaborate with other teams and stakeholders?

Share your approach to building relationships with internal and external stakeholders, including methods you use to ensure alignment. Give examples of successful collaborations that led to effective marketing strategies.

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What strategies do you use for effective project management?

Explain your project management skills by detailing specific tools you utilize, your method for prioritizing tasks, and how you maintain communication with team members to keep projects on track.

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What marketing measurement tools are you familiar with?

List the marketing measurement tools you have experience using, such as Google Analytics, HubSpot, or CRM software. Discuss how you apply these tools to analyze data and improve marketing outcomes.

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How do you handle tight deadlines in marketing operations?

Demonstrate your time management skills by sharing strategies you implement to manage workloads effectively under pressure. Highlight any tools or techniques that help you meet deadlines without compromising quality.

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Can you give an example of a marketing campaign you optimized?

Discuss a specific campaign, focusing on what metrics you tracked, how you identified areas for improvement, and the results of your optimizations. This showcases your ability to take initiative and drive results.

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What is your approach to case study development?

Detail your process for creating impactful case studies, including how you gather data, present success stories, and what formats you find most engaging. Explain the importance of case studies in showcasing marketing effectiveness.

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How would you measure the success of a marketing initiative?

Outline the key performance indicators (KPIs) you would track to evaluate the success of a marketing initiative. Discuss how you would analyze results and suggest improvements based on your findings.

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Full-time, hybrid
DATE POSTED
April 2, 2025

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