Sr. Sales Planner

As a Sr. Sales Planner at WebMD, you'll work closely with the Sales team to understand client needs, assist in RFP preparations, plan and reserve media, and ensure optimal campaign management. Additionally, you'll need to analyze campaign performance and collaborate with internal teams to maximize revenue and meet contracted goals.

To qualify for the Sr. Sales Planner role at WebMD, candidates should hold a Bachelor’s degree or have at least 7 years of relevant experience. Additionally, a strong understanding of third-party advertising tags, media planning in an agency or publishing environment, and proficiency in Microsoft Excel are crucial.

Experience with digital advertising is highly valued for the Sr. Sales Planner position at WebMD. Candidates should be knowledgeable about the latest trends in online media, as this understanding directly impacts your ability to develop effective strategies for client campaigns.

Success as a Sr. Sales Planner at WebMD necessitates strong customer service skills, the ability to multitask, and a results-oriented mindset. Additionally, familiarity with tools like Salesforce, DART, Sizmek, and Prisma will enhance your effectiveness in this role.

The onboarding process for a Sr. Sales Planner at WebMD typically includes orientation sessions to familiarize you with company policies, training on internal tools and media products, and mentorship from experienced team members to help you transition smoothly into your role.

When managing multiple deadlines as a Sr. Sales Planner, prioritization and effective communication are key. I use project management tools to track progress and set clear expectations with team members. It's important to remain adaptable and proactive to manage unexpected changes efficiently.

To ensure accuracy in media planning, I double-check all details against client requirements and use analytical tools to track campaign performance. Staying updated on industry trends also helps in making informed decisions to optimize media purchasing.

In my previous roles, I have worked extensively with third-party advertising tags, including implementation and troubleshooting. Understanding their function has allowed me to provide accurate reporting and optimize campaigns effectively.

Building relationships with internal teams involves regular communication and collaborative meetings. I make it a point to understand their workflows and provide them with the information they need to succeed in executing client campaigns.

If a campaign is underperforming, I would first analyze the data to identify any issues, such as incorrect targeting or messaging. Based on the findings, I would recommend adjustments to improve performance, such as refining the target audience or revising the creative aspects of the campaign.

I primarily use tools like Salesforce, DART, and Microsoft Excel for media planning and reporting. These tools provide invaluable insights into campaign performance and help in effective data management.

I stay current with digital advertising trends by actively following industry publications, attending webinars, and participating in online forums. Networking with other professionals also offers a great source of insights into emerging practices and technologies.

Collaboration with the Sales team involves regular check-ins to understand client needs and feedback from campaign performance. I prioritize open channels of communication to ensure we work together effectively in meeting client objectives.

One successful campaign I managed involved a multi-channel approach to launch a health product. Through careful media planning and real-time adjustments, we exceeded the client’s reach and engagement goals, resulting in a substantial increase in sales.

I am excited to work as a Sr. Sales Planner for WebMD because I admire its mission to promote health and wellness. I believe my background in media planning combined with my passion for digital advertising aligns perfectly with WebMD's innovative approach.