Business Development Director

Description

The Business Development Director is responsible for leading the agency’s business development initiatives and activities to meet agency goals as directed by the President, Chief Executive Officer. Ongoing responsibilities include continuous and proactive customer relationship management, database management, trade show attendance, marketing campaign creation, presentation development, and networking engagements. The Business Development Director draws on experience, strategic acumen and relationship-building abilities to play the most important role in new business. The role will be onsite in Charlotte five days a week unless travelling, which is expected 20-40% of the time. 

Essential Duties & Responsibilities as Business Development Director

• Identify and research opportunities 
• Drive revenue by researching, developing relationships and acquiring high-value prospects
• Attract additional clients by overseeing the sales funnel
• Serve as an advocate and representative of our brand in the community
• Prepare and deliver pitches and presentations to prospective clients
• Create and foster positive relationships with potential clients
• Develop strong rapport with internal stakeholders 
• Act as the CRM expert in HubSpot and maintain all database information 
• Run outbound campaigns (phone calls, emails, etc.) to create sales opportunities
• Develop and present proposals customized for prospective clients 
• Ensure regular client follow-up 
• Manage the agency’s integrated, multichannel marketing efforts
• Research, develop and maintain prospect lists classified by market and audiences
• Create and manage landing pages in the content management system 
• Support new and ongoing relationships with agency partners
• Collaborate with team members to generate presentation content and related needs
• Work collaboratively with agency teams to develop proposals and RFI/RFP responses
• Manage virtual and in-person sales meetings

Additional Responsibilities as the Business Development Director

• Be accountable for delivering high-quality work 
• Be a team leader and team player, inspiring trust and teamwork throughout the agency 
• Demonstrate a passion for always doing the best work
• Collaborate among multiple departments effectively and efficiently
• Conduct business with a conscientious, straightforward and dedicated work ethic
• Passionately uphold the agency brand, culture and values
• Motivate team members while addressing areas for growth  
• Respect all equally — internally and externally

Communication Skills

• Fully understand and be able to convey the history, services, solutions, case studies and agency culture 
• Communicate in a clear, coherent and professional manner
• Conduct straightforward and candid communication with agency staff  
• Listen well and solve problems to achieve the most effective outcome 
• Develop strong relationships across all agency teams 
• Represent the agency in a positive manner in all endeavors

Requirements

• 7-10+ years related experience in marketing communications or a similar field preferred
• A deep understanding of the advertising agency landscape, including various services offered (e.g., digital marketing, creative, media buying), and industry trends.
• Experience with SOWs and the RFP process
• Business development/sales experience required
• CRM experience preferred 
• Bachelor’s degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

WE, NOT ME — We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.

ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.

BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.

NAIL IT — Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

We are a community of catalysts using insights, strategy and creativity to transform spaces into stories and materials into experiences..

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.