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Growth Lead

About Zippi

Zippi is on a mission to empower Brazil’s 22 million micro and small businesses (MSBs) with financial solutions that truly fit their needs.

We pioneered the use of PIX as a credit platform, enabling MSBs to access working capital instantly. With a single tap, our customers can pay business expenses while enjoying up to 10 days to repay, ensuring consistent cash flow for their operations.


Since launching three years ago, we’ve achieved profitability and experienced exponential growth. Today, we process over R$3.2 billion in payments annually and are rapidly scaling to become the leading payment solution in Brazil’s R$1.6 trillion MSB market. Much like credit cards transformed consumer spending, Zippi is redefining how MSBs manage cash flow.


Our success is fueled by a highly automated, data-driven approach. We’ve built an advanced technological infrastructure that processes vast amounts of payments and credit data, allowing us to underwrite, disburse, and collect at scale while maintaining strong unit economics. We manage the entire credit cycle in-house, leveraging cutting-edge data science to make real-time decisions with precision.


Backed by top-tier investors like Y Combinator and Tiger Global, we are assembling a world-class tech team to build a future where every small business in Brazil can thrive. If you’re looking for an opportunity to make a real impact in a cause that’s worth fighting for — at one of the fastest-growing startups in emerging markets, tackling a multibillion-dollar opportunity — Zippi is the place to be.


About the Growth Team

The Growth Team is responsible for driving Zippi’s entire growth strategy and owning demand generation as a core function. We spearhead campaigns and develop channels that create and capture user interest in Zippi’s solutions. Our team will lead the company in serving millions of micro and small businesses over the next few years, ensuring we meet our ambitious goals.

Our philosophy is to take a holistic view of the business, understanding how user acquisition interacts with core functions such as credit and product. This broader perspective enables us to make smarter decisions, balancing trade-offs to maximize Zippi’s overall success.


What You’ll Do

Growth strategy – Identify high-impact opportunities and lead initiatives that power our topline growth.

World-class team building – Recruit, mentor, and develop high-performers, fostering a culture of excellence and collaboration.

Demand generation – Test and operate different acquisition channels, blending proven tactics with novel approaches to generate and nurture user growth effectively.

Data-driven experimentation – Implement a rigorous testing framework, enabling rapid iteration and evidence-based decisions across the entire customer funnel.

What We’re Looking For

Track record – You’ve built and scaled digital-first customer acquisition engines that have driven companies to $100M+ ARR.

Ability to operate at all levels – You’re able to switch between big-picture vision/strategy and hands-on execution to lead from the front and inspire your team to produce exceptional work.

Talent magnet – You’ve shown in past roles that you can attract top-tier talent, unite them around bold goals, and consistently deliver on them.

Critical thinking – You can break down complex challenges, adapt past learnings to new realities, and are willing to pivot when facts or results prove otherwise.


Why You Should Join Us

A cause worth fighting for – Our mission is to help micro and small businesses thrive. Your work will directly impact 22 million Brazilian entrepreneurs, unlocking financial access in a massive, underserved market.

Non-hierarchical, high-caliber team – You’ll be part of a tight-knit, collaborative team, working alongside world-class fintech founders and operators. Expect significant ownership in your work and the autonomy to drive meaningful impact.

Steep career curve – We’re scaling quickly, and this role will put you in high-impact projects where you’ll gain invaluable experience and seniority in decision-making, strategy, and execution — faster than in most other roles.

Own and build from day one – As an early team member, you’ll help build the growth function in a well-funded and profitable Y Combinator-backed startup. This is a once-in-a-lifetime opportunity to join our rocketship and help build the company from the ground up!

Top-tier compensation – We offer highly competitive pay, including participation in our stock options program from day one. You’ll also get a comprehensive benefits package, including healthcare coverage, a dedicated learning budget, meal allowances, wellness apps, and more.


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Average salary estimate

$110000 / YEARLY (est.)
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$100000K
$120000K

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What You Should Know About Growth Lead, Zippi

Join Zippi as our Growth Lead and be a part of an exciting mission aimed at empowering Brazil's 22 million micro and small businesses (MSBs) with tailored financial solutions. At Zippi, we have reinvented how MSBs manage cash flow by pioneering the use of PIX as a credit platform. In this role, you will lead our growth strategy and be responsible for driving demand generation through innovative campaigns. You will identify high-impact opportunities, build and mentor a world-class team, and implement data-driven experimentation to ensure we nurture and grow user interest in Zippi's solutions. Your experience in scaling digital-first customer acquisition engines to $100M+ ARR will be vital, as you will navigate between strategic vision and hands-on execution. Working within a tight-knit, collaborative team, you'll have significant ownership and the autonomy to drive meaningful impact from day one. Join us in transforming how Brazilian entrepreneurs access financial resources and contribute to a cause that truly matters. If you're ready to take on the challenge in one of the fastest-growing startups in the fintech sector, Zippi is your ticket to making a real impact while advancing your career.

Frequently Asked Questions (FAQs) for Growth Lead Role at Zippi
What are the key responsibilities of the Growth Lead at Zippi?

As the Growth Lead at Zippi, your key responsibilities include identifying high-impact growth opportunities, leading demand generation initiatives, and building a world-class team. You'll work to create and capture user interest in Zippi's innovative financial solutions, ensuring we effectively nurture user growth through data-driven experimentation across the customer funnel.

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What qualifications are needed to become a Growth Lead at Zippi?

To be a successful Growth Lead at Zippi, you need a proven track record in digital-first customer acquisition, having previously scaled businesses to over $100M in annual recurring revenue (ARR). You should possess strong critical thinking skills, with the ability to both develop high-level strategies and execute hands-on plans. Experience in recruiting and mentoring top-tier talent is also crucial.

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How does Zippi measure the success of the Growth Lead role?

Zippi measures the success of the Growth Lead by evaluating the impact on topline growth, user acquisition metrics, and the efficacy of campaigns and initiatives implemented. Your ability to foster a high-performing team and create innovative strategies will also play a vital role in determining your success in this position.

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What can a Growth Lead expect in terms of team culture at Zippi?

As a Growth Lead at Zippi, you can expect to be part of a non-hierarchical, collaborative team environment. The culture emphasizes excellence and teamwork, where you’ll work alongside other high-caliber professionals who share a passion for helping micro and small businesses thrive.

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What career development opportunities exist for a Growth Lead at Zippi?

Zippi offers steep career growth opportunities for a Growth Lead. By being an early team member, you'll have significant ownership over high-impact projects, allowing you to gain invaluable experience in decision-making, strategy, and execution at an accelerated pace compared to other roles.

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Common Interview Questions for Growth Lead
How have you successfully scaled customer acquisition in previous roles?

When answering this question, outline your specific strategies and approaches used in past experiences that resulted in successful customer acquisition. Highlight data-driven methods and the impact of your contributions to revenue growth, detailing metrics that demonstrate your success.

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Describe a time when you had to pivot your growth strategy based on data analysis.

Share a specific instance when data analysis led you to reevaluate your strategy. Discuss your thought process, the outcome of the pivot, and how you managed team communication during the change. This showcases your critical thinking and adaptability.

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What channels have you found to be most effective for demand generation?

In your response, specify the channels you've used, such as social media, email, or paid advertising, and elaborate on why you found them effective. Provide examples of campaigns you've run and the results achieved to validate your experience.

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How do you go about mentoring and developing talent within your team?

Discuss your approach to mentoring, including specific techniques and practices such as regular one-on-one meetings, setting development goals, and providing constructive feedback. Emphasize the importance of building a culture of collaboration and excellence.

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What metrics do you consider most important when evaluating user acquisition success?

Detail the key performance indicators (KPIs) you focus on, such as customer lifetime value, acquisition cost, conversion rates, and churn rates. Explain how these metrics inform strategic decisions and your understanding of their long-term implications for growth.

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Can you give an example of a highly successful demand generation campaign you've led?

Share a particular campaign that you spearheaded, including your target audience, creative strategies used, results achieved, and what you learned from the experience. This demonstrates your hands-on experience and ability to drive effective initiatives.

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How do you balance long-term strategic goals with short-term execution in growth?

Outline your process for balancing strategic insights with immediate action. This could include planning for OKRs (Objectives and Key Results) while prioritizing tactical tasks to ensure that short-term wins align with overall growth objectives.

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What role does data analytics play in your growth strategies?

Clarify how you leverage data analytics for decision-making, from identifying trends to measuring campaign performance. Discuss specific tools and methodologies you have used to derive actionable insights that inform your growth strategies.

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Describe a situation where you had to make a difficult growth-related decision.

Share a challenging decision you faced, your analytical approach in weighing options, and the final outcome. This helps illustrate your problem-solving skills and readiness to make tough choices in a fast-paced environment.

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What do you think is the biggest challenge for Zippi as it grows?

Provide insight into potential challenges Zippi may face in scaling, such as market competition, customer engagement, or resource allocation. Offer your thoughts on how proactive strategies could mitigate these challenges, demonstrating industry knowledge and forward-thinking.

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Full-time, remote
DATE POSTED
March 21, 2025

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