Growth Marketing Lead

The Growth Marketing Lead at GPTZero is responsible for driving top-of-funnel growth by leading customer acquisition efforts through creative campaigns and performance marketing. This role involves collaborating with TikTok influencers to expand our influencer strategy, forming partnerships with elite ad agencies, leveraging marketing tools for constant experimentation, and integrating creative instincts with analytical insights to scale marketing efforts effectively.

Candidates for the Growth Marketing Lead position at GPTZero should have 2 to 5 years of experience in growth or performance marketing, ideally in a fast-growing startup environment. Proficiency in Paid Social, Paid Search, Retargeting, Influencer Marketing, Content and Affiliate Marketing is necessary, as well as familiarity with SEO/SEM strategies and data analytics tools such as Google Analytics and Amplitude. A ‘scrappy’ mindset that thrives in high-velocity environments is crucial, along with a passion for tackling challenges creatively.

GPTZero emphasizes professional development through robust mentorship programs. As the Growth Marketing Lead, you will receive regular strategy sessions with a seasoned growth advisor, Gaurav Vohra, and have direct access to him via Slack for real-time advice on tackling challenges. This commitment to growth ensures that you can scale your skills alongside the company.

As the Growth Marketing Lead at GPTZero, you will utilize a variety of cutting-edge marketing tools, including those for A/B testing, analytics, and performance tracking. Familiarity with CRM and email marketing tools like HubSpot will also be valuable. The role encourages the use of AI and innovative marketing technologies to stay ahead in the rapidly evolving digital landscape.

The Growth Marketing Lead position at GPTZero presents a unique opportunity to be part of a mission-driven company at the forefront of AI detection technology. You will have the chance to lead major marketing initiatives that directly impact growth from $10M to $100M ARR, collaborate with top-tier professionals, and engage in adventurous team retreats that foster strong team dynamics and culture.

To measure the success of a marketing campaign as a Growth Marketing Lead, one should focus on key performance indicators (KPIs) such as customer acquisition cost, conversion rates, return on ad spend, and overall revenue generated. It's important to utilize analytics tools to track these metrics and gather insights for future campaigns. Highlighting past experiences where you've successfully used data to pivot or enhance a campaign can demonstrate your analytical skills.

When discussing a creative marketing campaign, detail the objectives, the strategies you implemented, and the results achieved. Focus on how you identified the target audience and employed innovative channels, like influencer partnerships or social media challenges, to engage potential customers. It’s effective to quantify results by showing the percentage increase in customer acquisition or other significant outcomes.

Data analytics plays a crucial role in growth marketing as it informs decision-making and strategy development. Explain how you utilize tools like Google Analytics, Amplitude, or other metrics to analyze user behavior, assess campaign performance, and identify growth opportunities. Provide examples of how you've made data-driven decisions that led to successful campaigns or improved ROI.

Prioritizing channels for customer acquisition involves assessing past performance metrics, audience targeting, and cost-effectiveness. Discuss your approach to evaluating the potential reach and return on investment for each channel, whether it’s paid search, social media, influencer marketing, or content. Use examples to illustrate how your prioritization led to successful customer acquisition strategies.

In an interview, demonstrate your understanding of influencer marketing by detailing your experiences with campaigns involving influencers. Discuss specific metrics like engagement rates or conversions resulting from those campaigns, especially in fast-paced environments. Highlight your ability to foster relationships with influencers and adapt strategies quickly based on market trends.

Staying updated on marketing trends involves regularly reading industry blogs, attending webinars, and participating in relevant networking events. Share specific sources or communities you follow, both online and offline, and describe how you implement new learnings into your growth strategies, showcasing your adaptability in evolving marketing landscapes.

When discussing a successful scaling of a marketing strategy, outline the context, the approach you took, and the measurable outcomes. Focus on highlighting how you identified the opportunity, diversified channels, and optimized campaigns to achieve scale, with quantitative results to substantiate your impact.

Addressing this question requires you to talk about your favorite tools and their specific advantages, such as HubSpot for CRM, Google Analytics for data tracking, and A/B testing tools for optimization. Discuss why you prefer these tools and how they've helped streamline your workflow, improve campaign management, or enhance analytics capabilities.

A/B testing is essential for optimizing campaign performance. Explain your systematic approach to implementing A/B tests, from formulating hypotheses and defining metrics to analyzing results and making informed decisions. Provide examples of successful tests that improved conversion rates or other metrics effectively.

When answering this question, convey your enthusiasm for GPTZero's mission to improve AI integrity and literacy. Discuss how the role aligns with your passion for marketing, your values around transparency, and your eagerness to contribute to a rapidly growing and innovative environment. Highlight the aspects of the culture and the exciting challenges that motivate you.